The singularity is not evenly distributed. Your exposure to the event horizon is coming, and your ability to surf it will vary, but on the other end of it, absolutely none of us will ever understand the frontier of anything ever again.
Dusting off this tweet from April because this gap in shared understanding of LLM capability is *widening*. It's now less "two groups of people speaking past each other" and more a sharp funnel.
- Napkin math somewhere around 6B people (~75% of the population) have barely come in contact with LLMs at all.
- Around 1-2B (~20%) are casual and infrequent users of free-tier ChatGPT-like products. This group sees derpy chatbots and treats them a bit like a better Google search, a writing aid, or etc. Maybe an agent tries to book you a flight. I have non-tech friends who (reasonably, imo) say they have not much use for it at all. Even many professionals outside of math&code are in this tier. For example, execs and many other functions spend a lot of their time talking to other people, so while they understand what is happening intellectually, it is still second-hand and a bit abstract.
- Now we get to professional use of frontier-grade LLMs in math&code. Somewhere around 20M people (0.2%) see first-hand that large, complex projects that used to take them weeks/months can now be completed by agents with a prompt. Building apps, copying apps, translating apps, decompiling apps from binaries... This has all happened very quickly and recently - less than 1 year ago, I was writing code manually by hand, typing memorized computer code commands into a code editor character by character, occasionally pressing Tab to autocomplete a little chunk of code.
- And finally we get to the ~5,000 people (~0.00006%) with access to frontier-grade systems internally. The external world has seen the preview. It looks like swarms of thousands of agents collaborating over weeks on software mega projects: minting zero days, running cyber attacks and defenses at machine speeds, discovering new science, advancing the frontier of mathematics. Things that would have taken top professionals in the industry years of work. Meanwhile, human review and comprehension are starting to fall behind. For example, people are still involved in the "archeology" of the OpenAI-HF incident from many months ago. Mathematicians may be poring over the 722 manuscripts on frontier mathematics for a while.
The funnel is driven by a combination of factors:
1. The impact scales with ambition, problem size, and horizon. A question with a paragraph answer barely stresses the system. You need a reservoir of big, difficult problems that you really care about. This aspect drives the consumer / professional dimension of the funnel.
2. The jaggedness of the system (which I have written about a lot separately). Capability peaks in domains that are digital, verifiable and economically valuable. This is because LLM capability emerges from reinforcement learning on verifiable rewards on a curated environment mixture driven by revenue potential. This aspect primarily drives the area (e.g. math&code) dimension of the funnel.
3. Access. Free-tier, paid-tier, internal.
So this is the weirdness of the moment. The general public has mostly not interacted with these systems. When they have, it looks like a derpy chatbot. The majority of professionals still see only a modest uplift. And a small sliver of professionals are experiencing the vertigo of the curve going vertical. And it is all happening at the same time.
If OpenAI can solve 700 frontier math problems, it means we all can
The floor of your ambition should’ve just exploded, not collapsed.
As someone building and selling "the same thing" you'd think I'd agree with his take this stuff is table stakes....
In fact, I think the reality is almost all software is going to collapse into these "omni agents" - they ARE the same, and all that matters is who can you bring into your orbit and keep happy.
See you on the other side
.@OpenRouter co-founder Alex Atallah on the "everyone is building the same thing" take:
"This reminds me of this tweet I saw... Everybody's building an agent loop with notifications, third-party connectors, context management, memory, sandboxes, agentic web search, an always-on agent on top."
"This product is showing up everywhere. It is showing up everywhere, but these are just the new table-stakes primitives."
"A 2005 version of that tweet would be: 'Oh, everybody's building the same thing. A database, a users table, a sign-in page, a sign-up page, a profile page, a logout page. Everything's the same.'"
"There's like a lot of differentiation really. There's table-stakes needs for AI just like there's table-stakes needs for the web."
@alexatallah @amasad
Aaron White (Appy.ai) retweeted
We built the notes app we always wished Apple Notes was.
Beautiful, connected by backlinks, instant to search, and every note is a plain Markdown file your AI agents can read.
Reflect Open is out of beta today. Open source, free on Mac, and on iPhone and iPad.
Everyone working on Facebook Ads Manager and their broader auth should be ashamed of themselves. What a nightmare of broken workflows all over the place.
Wild how fast software development is moving- and now your own efforts compound beyond context and into the model itself? 🧑🍳💋
This is super clever. You can feed this tweet link to @appy_ai and it will make this real for you w/o any fuss or agent tinkering!
how to build an autonomous landing page engine that self improves from competitor churn:
1/ set up the @firecrawl MCP with cron/routine to run scheduled scrapes. pull from G2. Trustpilot. Reddit. forums.
extract EXACT cancellation phrases into a living churn database refreshed weekly.
2/ run multi agent analysis in claude.
cluster complaints by purchase friction.
run 5 synthetic buyer panels to score candidate copy against current PostHog baselines.
test the skeptic. the price checker. the comparison shopper.
3/ auto generate modular page component packages.
→ a pain inversion headline using an exact 4 word churn phrase
→ an uncropped UI screenshot showing the specific fix
→ an objection-handling block tailored to that competitor's flaw.
4/ deploy Next.js edge middleware. personalize the page in real time.
match the variant to the incoming ad creative ID. UTM parameters. search intent. PostHog user traits.
5/ connect the @posthog MCP to run HogQL power calculations. set a hard volume floor ie 400 conversions per variant to call a valid 20% lift. default stance is underpowered until the math clears.
6/ auto promote winning variants via feature flags. route 80% of ad spend to the winner. feed the winning copy back into your Meta ad pipeline.
treat CRO like a continuous data engineering loop
If you think this sounds cool, but aren't sure where to start, it's literally two steps:
1) Sign up for Appy.AI
2) Link it to this tweet and say "do this"
you can remix every competitor's entire website in a weekend now with an seo agent
here's the build:
pull your 10 closest competitors
grab every sitemap
composite database of every page they've ever published
cluster it into topics, not keywords. you're mapping their content architecture
dataforseo api to see what's actually ranking page one vs what's just sitting there dead
content gap analysis: what everyone covers is table stakes and what nobody is covering is your wedge
now the part everyone skips
record 30 minutes of you ranting about your industry. transcribe it. feed it in as source material
add your own data. product numbers, customer benchmarks, anything with a real stat in it
write the articles, the landing pages, the vs pages, the alternatives pages, the glossary
build the internal link graph on the way out, hub → cluster, nothing orphaned
publish all of it in one shot
then monthly you refresh off search console decay + a fresh gap analysis. rewrite what's slipping, kill what's dead, expand what's getting impressions but no clicks.
two things worth knowing:
the vs and alternatives pages are the highest ROI slice of the whole build.
bottom funnel, your competitors won't write them honestly, and they're exactly what people type into chatgpt.
and ranking and getting cited are different jobs. ranking is depth and links.
getting cited is structure
direct answer up top, definition blocks, comparison tables, h2s that match the actual question
an llm is not reading your 400 word intro
the agent gets you parity. everyone's going to have this in 6 months
the 30 minute rant and your proprietary data are the only inputs that can't be scraped back out of you
that's the moat now
Aaron White (Appy.ai) retweeted
We’re going B2B...
Today we’re launching Hero for Business.
Hero started by helping anyone sell one thing.
Now pro resellers, thrift stores, liquidators + @Shopify merchants want Hero to help them sell everything.
What’s new:
- Web dashboard
- Import Shopify, WooCommerce + CSV catalogs
- AI catalog cleanup, pricing + listings
- Bulk list to eBay + Facebook Marketplace
- Export anywhere else
One photo to one listing was just the start... now, one catalog to an entire business online.
Check out the demo
Ok cool.... and every last one of you can get this today by signing up for @appy_ai
Us, our customers, all out-pacing the competition through our one agent to rule them all.... no technical skills required, just empowering everyone, instantly.
Vercel CEO Guillermo Rauch thinks the future of multi-agent work may look like one agent.
Vercel gives employees one front door. behind it, the company harness routes each request to the right knowledge, tool, or specialist agent.
employees shouldn’t need to understand the agent architecture.
they should just ask the company.
here’s how to build the shared harness behind it.
This is great SEO advice, and if you're using Appy.AI you can literally just tell it to execute this tweet.
You're welcome.
you can just remix all your competitors website content in a weekend now with an SEO agent
how
find your 10 competitors
find their sitemaps
build a composite database of all their pages
build a content map of what you should write about
research what is ranking page one for target kewyords competitors content is targeting
use data for seo API to find all this data
include a 30 minute transcription of your opinion on the industry in the source material
write the articles and landing pages
publish all this content in one shot
every month refresh the content based on content gap analysis, and the related search console data
you're now competing with your competitors on SEO and AI search
Aaron White (Appy.ai) retweeted
Today we’re releasing Reflect Open, a complete rewrite of Reflect for the age of AI.
It’s local-first and open source, and every note is stored as a Markdown file on your computer.
Standing ovation for one of those rare posts that really details how hard building something great is, while worrying about business dynamics, investor flakiness, all of it.
Absolutely great read
The Certifiably Insane Way to Build an AI Agent:
1. choose a category where mistake tolerance is roughly the same as it is in self-driving cars. we chose "email-based scheduling assistant." many people want this product, but they immediately fire him if he screws up an interaction with a prospect, a candidate, or a potential investor
2. you learn that the edge cases are too complex and too frequent to be solvable. ours: managing timezones for people who travel (and change travel plans) constantly. knowing when NOT to respond, when to text the customer on the side to verify something, when to follow up, which sub-calendar to use, when to bend the rules on availability, when we can schedule that one type of call during your commute but not the other type of call. sharing your availabilities without compromising your privacy. and on and on.
3. the product doesn't feel viable, but you don't want to give up. you spend hours in a hot tub in Marin with a friend who makes self-driving cars. you make a plan to do it the way they did: hold the steering wheel. you go home and build a human-in-the-loop platform and hire contractors to serve as a backstop and catch mistakes before they happen (and to help design a map of what a world-class EA would do in every weird scenario). you decide trust is the currency in your category, so it must be the thing you won't compromise on. the product must succeed at any scheduling request, no matter how complicated.
4. you instantly feel an overwhelming market pull. so you keep going, growing that team to 75 people working 24/7 to support the nonstop scheduling needs of your customers. tons of engineering time goes to scaling the human platform instead of building the product.
5. you try to raise a Series A and investors say you are insane. your gross margins are extremely negative. they believe this is a problem worth solving, but they don't believe it is as hard to solve as you say. they want AI, not humans. your competitors put "NO HUMANS IN THE LOOP" on their landing pages to call you out. you keep going.
6. you work day and night building the harness that can meet the quality standard your customers have come to expect. you create a massive synthetic gold dataset. audit it, and clean it, label it. repeat. then, experiments. fine-tuning. RL. ACE. DSPy. sub-agents. sub agents for your sub-agents. rebuild the harness. throw more tokens at the problem.
7. some weeks you make big progress. some weeks your evals climb a single basis point, but that's better than nothing. more experiments. more tokens.
john coogan said the hot trend in 2026 will be dogged pursuits. that pushes you to continue the pursuit, doggedly.
8. then, one day, you realize you are scheduling thousands of meetings a day and approaching 50% autopilot with no increase in churn or complaints. you put 150 customers in a full self-driving experiment, and they use the product MORE than they were using it when they had the human backstop. you can really start to let go of the steering wheel.
9. you don't know yet if this was a hill worth climbing, but you are nonetheless stoked that you can see the top. you have created a proprietary map of what to do in a million different situations. nobody else has that map, and the models keep getting better at following maps. your plan was to bet on trust, and your product can be trusted.
today was the first day Howie crossed 50% autopilot:
Aaron White (Appy.ai) retweeted
The Certifiably Insane Way to Build an AI Agent:
1. choose a category where mistake tolerance is roughly the same as it is in self-driving cars. we chose "email-based scheduling assistant." many people want this product, but they immediately fire him if he screws up an interaction with a prospect, a candidate, or a potential investor
2. you learn that the edge cases are too complex and too frequent to be solvable. ours: managing timezones for people who travel (and change travel plans) constantly. knowing when NOT to respond, when to text the customer on the side to verify something, when to follow up, which sub-calendar to use, when to bend the rules on availability, when we can schedule that one type of call during your commute but not the other type of call. sharing your availabilities without compromising your privacy. and on and on.
3. the product doesn't feel viable, but you don't want to give up. you spend hours in a hot tub in Marin with a friend who makes self-driving cars. you make a plan to do it the way they did: hold the steering wheel. you go home and build a human-in-the-loop platform and hire contractors to serve as a backstop and catch mistakes before they happen (and to help design a map of what a world-class EA would do in every weird scenario). you decide trust is the currency in your category, so it must be the thing you won't compromise on. the product must succeed at any scheduling request, no matter how complicated.
4. you instantly feel an overwhelming market pull. so you keep going, growing that team to 75 people working 24/7 to support the nonstop scheduling needs of your customers. tons of engineering time goes to scaling the human platform instead of building the product.
5. you try to raise a Series A and investors say you are insane. your gross margins are extremely negative. they believe this is a problem worth solving, but they don't believe it is as hard to solve as you say. they want AI, not humans. your competitors put "NO HUMANS IN THE LOOP" on their landing pages to call you out. you keep going.
6. you work day and night building the harness that can meet the quality standard your customers have come to expect. you create a massive synthetic gold dataset. audit it, and clean it, label it. repeat. then, experiments. fine-tuning. RL. ACE. DSPy. sub-agents. sub agents for your sub-agents. rebuild the harness. throw more tokens at the problem.
7. some weeks you make big progress. some weeks your evals climb a single basis point, but that's better than nothing. more experiments. more tokens.
john coogan said the hot trend in 2026 will be dogged pursuits. that pushes you to continue the pursuit, doggedly.
8. then, one day, you realize you are scheduling thousands of meetings a day and approaching 50% autopilot with no increase in churn or complaints. you put 150 customers in a full self-driving experiment, and they use the product MORE than they were using it when they had the human backstop. you can really start to let go of the steering wheel.
9. you don't know yet if this was a hill worth climbing, but you are nonetheless stoked that you can see the top. you have created a proprietary map of what to do in a million different situations. nobody else has that map, and the models keep getting better at following maps. your plan was to bet on trust, and your product can be trusted.
today was the first day Howie crossed 50% autopilot:
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If AI is so powerful, why can't it be its own forward deploy engineer and figure out how it can be most useful to a company?
It's a damn good question, and the answer is because it's hard to make an agent that thoughtful.
But it's not stopping us @appy_ai from doing the hard work.
Today we’re launching the OpenAI Deployment Company to help businesses build and deploy AI.
It's majority-owned and controlled by OpenAI. It brings together 19 leading investment firms, consultancies, and system integrators to help organizations deploy frontier AI to production for business impact. openai.com/index/openai-laun…



















