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Your BFCM roadmap shouldn’t include everything you could test.
Fix obvious problems.
Test uncertain changes.
Leave low-impact ideas for later.
Our free BFCM CRO Playbook helps you decide what’s worth testing before peak:
abconvert.io/resources/bfcm-…
One new offer page took revenue per visitor from $1.83 to $2.43.
The other dropped it to $1.20.
Finding the winner matters. Catching the loser can save you an expensive rollout.
Great work by @ElbaumJacob and the Shivook team putting both to the test with ABConvert.
We built two offer pages for Free the Roots and ran both against their collection page.
Meta traffic, split in ABConvert.
One lost. Revenue per visitor went $1.83 to $1.20. Significantly worse.
The other won. $1.83 to $2.43. +32.88% at 99.52% confidence.
Screenshot is the whole test, both variants, uncropped. Nothing hidden.
Your winning A/B test may be losing money.
Revenue is up. Add COGS and remove one wholesale outlier. The winner changes sides.
Meet Signal: 24 ABConvert updates for cleaner tests and decisions you can defend.
abconvert.io/releases/q2-q3-…
Sales dropped. But where did it break first?
We built a free Claude skill that turns your Shopify data into a 1-page diagnosis:
→ when it changed
→ traffic, cart, or checkout
→ what to check next
Read-only. No ABConvert app required.
Download here:
abconvert.io/resources/shopi…
Want the complete roadmap?
Our BFCM Experiment Rolodex includes all 22 tests, with timing, setup guidance, metrics, and decision rules:
abconvert.io/blog/bfcm-exper…
Your next revenue lift starts with a better A/B test.
Meet Signal by ABConvert.
Less guessing what to change.
More clarity on what works.
Coming early October.
Affiliate World Bangkok was a success! 🙌
From meeting Shopify merchants to connecting with affiliates, the future of A/B testing looks brighter than ever. Let’s stay in touch and keep growing! 🚀
Halfway through Day 1 #AffiliateWorldBangkok, and the energy at our booth has been amazing. Connecting with affiliates and eCommerce pros about data-driven conversion strategies and optimizing revenue through A/B tests. Swing by!
Day 1 at #AffiliateWorldBangkok is in full swing! 🚀 Stop by our booth to discover how ABConvert simplifies A/B testing for Shopify merchants and CRO agencies. Let’s talk conversions, A/B testing, and optimizing revenue growth!
This Labor Day weekend, what kinds of A/B tests did you run?
50%Pricing
25%Shipping
25%Trust badges on checkout
4 votes • Final resultsTo do split tests that reach a level of statistical significance, your Shopify store needs to have decent traffic levels. That's why we have found that Shopify Advanced or Plus subscriptions succeed the most using the app because they are usually driving a higher level of traffic
Did you know that you can run a carrier calculated shipping test on rates using ABConvert? Well, you can - you just need to be on the Shopify Advanced subscription plan or higher!
A.B.T. stands for? Wrong answers only.
50%About Bold Testing
25%A Big Test
25%Always Be Testing
4 votes • Final results








