When you have an idea, are you dissuaded by the problems they present? Iconic Apple and LoveFrom design, Jony Ive, has some words of advice for you. Ive is the former design head of Apple and the cofounder of LoveFrom, a small collective of creators. Ive is an obsessive student of design and the creative process. When someone challenges your idea, it's often because they only see the problems it faces, not its potential for value creation. It's a mindset. It's also a mindset that accepts that challenge to see through the problems toward the solution. It's how you unlock possibility. And it's an art. And the process for having an idea and bringing it to life is the "biography of an idea." I call it, a "mindshift." It's the ability to see a way forward when others only see the walls that keep them from leaving their comfort zones. "It's about your relationship with knowledge, with dogma and with opportunity," Jony Ive shared in a conversation with Anna Winter, Vogue's transformational editor-in-chief. Do you accept that problems represent a closed door or do you seek answers that unlock opportunity? You'll never know if you if you don't try to solve the problems. "The difference between an idea and a product is that you’ve solved the problems. When someone says to me, 'Well, you can’t do this for these reasons,'" Ive reveals. From his perspective, it's a challenge that, if meaningful, becomes part of the idea's biography. "All it means is that there are problems to be solved. If they can be solved, the idea transitions into becoming a thing," Ive observes. "If they can’t, it remains an idea." One of Ive's favorite quotes is from Man and Superman by George Bernard Shaw. It goes, "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Jony Ive is such, an unreasonable man. And to create against problems to be solved and opportunities to create, we too, must become unreasonable. We must recognize when dogma is the impeding problem and not the problems that can otherwise be solved. It's how you look at the world. It's how you perceive the world. It's how open you are to curiosity, to wonder, to possibility. So, who is the next unreasonable woman or man? If you've read this far, then the answer is, you. In Ive's own words, you'll find validation. "I think one of the most important attributes or traits of a creative team, of a creative individual, is being curious and inquisitive, constantly," he believes. "With a real ferocious appetite for learning and being comfortable, and being surprised, and excited when you're surprised, that you've learned something new." Be curious. Be inquisitive. Be optimistic. Be unreasonable. LFG. With love from...