Believer, Husband, Father, Founder & CEO of sponsorship consultancy AdSport. Tight End @ASUFootball ('86-'90) & @RamsNFL ('90-'91; 2 stellar pre-seasons).
Phoenix, AZ, USA
Joined June 2008
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Thank you for the ❤️@Cronkite_ASU - Humbled and grateful to be recognized alongside so many talented Sun Devils in the @ASU_Alumni's Sun Devil 100 Class of 2021. Proud to be a Cronkite alumnus! #GoDevilsGo
Congratulations to Cronkite alumnus Gary Knudson for being featured in @ASU_Alumni's Sun Devil 100 Class of 2021! Knudson, CEO of sponsorship consultancy @AdSport, is among the 133 Sun Devil business leaders whose companies are being recognized for their entrepreneurial spirit.
Gary Knudson retweeted
I’m not saying members of the media don’t do dumb stuff once in a while, but I’m pretty sure nobody in 2026 has the audacity to fire up a smoke in the middle of a press conference.
#Broncos HC Sean Payton paused his press conference because he thought a reporter was smoking...
“Could we not smoke in here?”
The reporter had a pencil in his mouth. 😂😂
Gary Knudson retweeted
December or February. It's a decision, not a default.
Football has two signing periods. The early one opens the first week of December. The regular one opens in February.
Most programs now try to sign the bulk of their class in December, and they plan their boards around it. That makes December feel like the deadline. For a lot of families it's the right answer. For some it isn't, and the difference is worth thinking through before the week arrives. It should be his decision, made for his reasons, in either month.
Waiting can open a door. It can also close one. Neither month is the safe one by default. The question is which is more likely for him, knowing that signing ends other schools' recruiting of him either way.
✅ Is this the school he'd pick anyway?
✅ Is the staff stable right now?
✅ Will the offer be there in February?
✅ What would waiting actually gain him?
Signing early protects a sure thing. Waiting protects an open question. Know which one he actually has.
If you want help deciding when he should sign, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #EarlySigningPeriod #12SportsConsulting
Gary Knudson retweeted
🚨 Two recruits. Two November official visit invitations. Two VERY different reasons.
One is a program’s top target. The other is Plan B after a commitment flipped.
Both get the same sales pitch.
Parents and recruits: Do you know which one you are?
Rudy Carpenter breaks it down. 👇
12sportsconsulting.com/indus…
Gary Knudson retweeted
#SidelineSightings
Colorado @ ASU
Kai Knudson
2028 Quarterback
Horizon HS (AZ)
Kai has a smooth delivery and reads defenses well.. He’s only played 4 games due to transfer and opposing forfeit.. In his last two games he has thrown for 369 yards and 4 TDs and 0 INTs vs a 6A playoff team and the top team in 5A..
Picture courtesy of the Knudson family
Go to DevilsDigest.com for more
Gary Knudson retweeted
In light of suggestions that Susie Wiles and James Blair may pursue legal action over my Joe Rogan interview, I am publicly requesting that she, Ballard Partners, Continental Straregy, and other relevant parties immediately preserve all potentially relevant records and communications, including:
✅All communications between Susie Wiles, Ballard Partners, and their representatives concerning lobbying access, meetings, policy decisions, and corporate clients.
✅All communications involving Bayer, Monsanto, Ballard Partners, and White House officials concerning glyphosate, the national security executive order, and the administration’s position in Supreme Court litigation involving Bayer.
✅All communications concerning sugar-industry political contributions, fundraising commitments, and discussions about how those interests related to federal nutrition policy.
✅All communications involving Tony Fabrizio, food-industry representatives, and White House officials concerning MAHA initiatives, school nutrition standards, and the proposed federal definition of ultra-processed foods.
✅All drafts, internal correspondence, meeting notes, and communications involving Walker Barrett, Heidi Overton, and other relevant officials concerning the glyphosate executive order and Bayer litigation, including discussions about Secretary Kennedy’s involvement.
✅All relevant lobbying agreements, invoices, payment records, meeting calendars, visitor logs, and communications concerning corporate efforts to influence the policy decisions discussed in my interview - including from Continental Strategy.
✅All nonprivileged communications concerning my allegations, their factual accuracy, and any contemplated legal action arising from my interview.
This preservation request includes emails, text messages, Signal, WhatsApp, encrypted or disappearing messages, attachments, drafts, and relevant electronically stored records.
I welcome a full and transparent examination of the facts.
Gary Knudson retweeted
Junior Year Regular SZN tape 💯 | Only 4 games played due to transfer rules and weather.‼️
Blessed to have the opportunity to play with this group of guys.
Playoffs up next 🔜
- First Team All District Quarterback🏆
- #2 Seed Team in 5a
@CoachDitmore @BrandonHuffman @hzfbfamily @rudycar12 @BlairAngulo @GregBiggins @adamgorney @therealbeadle @JUSTCHILLY @TimRoschmann @coachpjlondon @coacharroyo @WClay99
Gary Knudson retweeted
The SEC is weighing a luxury tax on programs that exceed the $21.3M revenue-sharing cap. For families evaluating offers at conference schools, the market rules are shifting.
12sportsconsulting.com/indus…
Gary Knudson retweeted
The College Sports Commission released the first position-by-position pay figures for college football players. For families weighing a Power Four offer against a Group of Five offer, the gap is now documented.
12sportsconsulting.com/indus…
Gary Knudson retweeted
The Protect College Sports Act passed the Senate and faces a January 3 deadline. For families signing this December, the bill's transfer and eligibility provisions matter now.
12sportsconsulting.com/indus…
Gary Knudson retweeted
There is no letter of intent anymore. Know what he's actually signing.
In October 2024 the NCAA eliminated the National Letter of Intent. The table, the hat and the photo didn't change, so most families never noticed. The change took effect immediately, and the signing dates themselves stayed where they were.
What he signs now is an athletics aid agreement, a contract directly with the school. The school has to honor it and can reduce or cancel it only in limited circumstances. Once he signs, other schools have to stop recruiting him.
Many programs also pair that aid with a separate revenue-share agreement, and that document carries its own terms. Read both before anyone picks up a pen.
✅ What aid does it commit, and how long?
✅ When can the school reduce it?
✅ What happens if the coach leaves?
✅ Does a separate deal come with it?
The ceremony is the same. The document underneath it is not. Read every line before the photo, not after.
If you want help getting to signing day with every question answered, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #SigningDay #12SportsConsulting
Gary Knudson retweeted
Programs are inserting exit-cost language into NIL contracts. For families choosing a program, that changes what the evaluation process requires.
12sportsconsulting.com/indus…
Gary Knudson retweeted
This week’s Inside the Trail by Rudy Carpenter examines what happens to a recruiting class when the head coach gets fired.
What holds a commitment together when the coaches who recruited you may be gone next?
Is the commitment to the coach or the program?
Rudy breaks down why that distinction matters for 2027 families: 12sportsconsulting.com/indus…
Gary Knudson retweeted
A junior college year costs a year. Of the five he gets.
Junior college has always been a real road to Division I football, and it still is. What changed is the math underneath it.
Under the age-based eligibility rules adopted this year, his five-year window opens the first time he enrolls full time at any college, and the NCAA's own guidance names two-year colleges specifically. From that day the clock runs continuously.
So two years at a junior college now leave three at the next school, not the full allotment families used to count on. That doesn't make junior college the wrong road. It makes the plan for how long he stays there matter more than it used to.
✅ Is JUCO the plan, or the fallback?
✅ How many years does he plan to stay?
✅ Which schools sign from that program?
✅ Will his credits transfer cleanly?
JUCO can still be exactly the right move. It just isn't free time anymore. Every year there spends one of five.
If you want help deciding whether junior college fits your son's plan, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #JUCOFootball #12SportsConsulting
Gary Knudson retweeted
43 straight starts in that era is remarkable. Add in his career records, national passing-efficiency title and Pac-10 championship, and Rudy’s place among ASU’s all-time greats speaks for itself. 🔱
Happy Rudy first start day! On this Sun Devil day in 2005, @rudycar12 makes his first start ... and then would make 42 straight ...
thesundevils.com/news/2005/1… @dhagan80 had another 100-yard game...starting 43 straight at QB (one school) in 11-game regular season era pretty wild.
Gary Knudson retweeted
The House settlement replaced 85 scholarships and unlimited walk-ons with a hard 105-player cap. For families evaluating division fit, the market has shifted in ways most parents have not yet seen.
12sportsconsulting.com/indus…
Gary Knudson retweeted
The clock starts at nineteen. Not when he plays his first snap.
In June, Division I adopted an age-based eligibility model, and Division II followed. For athletes first enrolling in fall 2027 or later, it replaces the old system entirely.
He gets five years to play five seasons. The window opens at the earlier of two moments: the first time he enrolls full time at any college, or the academic year after he turns 19. Turn 19 before September 1 and it opens that fall. After, it opens the next one.
Then it runs. It doesn't pause for an injury, for sitting out, or for a transfer. The redshirt as families knew it no longer exists.
✅ When exactly does he turn 19?
✅ Is that before or after September 1?
✅ Would a gap year cost him a season?
✅ What happens if he's hurt for a year?
Once his clock starts, it runs whether he plays or not. The families who plan around the date are the ones who use all five.
If you want help planning around his eligibility clock, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #NCAAEligibility #12SportsConsulting