We’re making it easy to plan, book, & measure digital- out-of-home (DOOH) ads.
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So, what can you learn from these ads that you can apply to your marketing today?
Define the type of story you want to tell
But that's not what is even most important:
The most important part is defining the EMOTIONS you want your audience to feel
Hot jollof rice ads in the morning. Ice-cold drinks when Lagos sun hits at noon.
Same audience. Right message. Right time.
The result?
12 new cities in 6 months.
Your competitors are still playing yesterday's game while your customers walk past 50+ digital screens daily.
The question isn't whether digital OOH works.
The question is: How much market share will you lose while figuring that out?
#DigitalOOH #MarketingStrategy #LagosAdvertising
I watched a CEO's face turn pale as the numbers hit the screen.
His ₦5 million highway billboard campaign? 73% of people couldn't even remember it.
Meanwhile, his competitor spent HALF that amount on digital screens and tripled their store visits.
Hot jollof rice ads in the morning. Ice-cold drinks when Lagos sun hits at noon.
Same audience. Right message. Right time.
The result?
12 new cities in 6 months.
Your competitors are still playing yesterday's game while your customers walk past 50+ digital screens daily.
The question isn't whether digital OOH works.
The question is: How much market share will you lose while figuring that out?
#DigitalOOH #MarketingStrategy #LagosAdvertising
This is one of the questions that plague many CMOs
While the answer is not straight forward, it is consistent:
create multiple touchpoints; test these touchpoints, and then scale them
with brand recall, volume and specificity WINS
All the time
Bottom line:
Digital OOH isn't just "better billboards."
It's programmable marketing at the exact moment your customer needs you most.
While your competitors buy static ads hoping someone notices, you're serving personalized messages based on time, weather, and behavior.
Pro tip: Start small. Pick one location.
Test for 30 days.
Let the results do the talking.
at advantar.co, our automated system will run your first digital Out of Home ads in less than 72 hours