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You have the vision. Now you can build it. 😎
—> Do it with Aha! Builder: aha.io/builder/early-access
Our engineering team is split. One side says you need to know the stack to review and run the code. The other sees a future where AI knows it better than you do.
Are we holding on to hard-earned expertise — or yesterday's constraints? Dr. Chris Waters opens up the debate. aha.io/engineering/articles/…
Bad software? 😡
Build it better. 😌
Join us Nov. 17 and use Aha! Builder to prototype a better alternative. No coding experience required.
Register for free: aha.io/academy/events/ai-bui…
"I'm specifically looking outside of PE ownership."
A candidate for our VP of Product Management and UX role recently told @bdehaaff this. (And they are not the first one.)
What is driving people away from private equity-backed software companies?
aha.io/blog/private-equity-o…
A feature request without the why is a guess. Elle now prompts customers for challenge and impact right in your ideas portal. Set it up: aha.io/blog/help-customers-s…
AI is most useful when it understands the work you are doing.
Elle, the AI assistant in Aha! software, knows your product context. And with AI skills and scheduled tasks, there are new ways to put that context to work.
Join our next 30-minute live tutorial to learn how to:
• Create AI skills that capture your team's expertise
• Schedule recurring research and analysis
• Monitor customer feedback and product information
📅 Oct. 22 at 10 a.m. PT
Register to attend live or receive the recording: aha.io/academy/events/automa…
Want to interview people who use the workflow you’re researching? Aha! Discovery now lets you recruit them while they’re in your product.
Show a widget on the right page, collect responses, and invite the people you want to talk to.
aha.io/blog/recruit-active-u…
Masttro’s Product Ops team had solid processes. Keeping them current as the company grew was the problem.
With Aha! Roadmaps, the roadmap, priorities, and progress now live in one place, and Sales, CS, and leadership see live updates.
Ana Karen’s story: aha.io/customers/masttro
Would you let AI choose your tech stack?
Write the code? Sure. Choose the language and framework? Hold on.
Aha! co-founder and CTO Dr. Chris Waters explores why that line is starting to blur — and the debate it is sparking on our own engineering team.
aha.io/engineering/articles/…
The Aha! desktop app is out for Mac and Windows. It’s My work in its own window, with Elle ready for your product questions.
Download it from your user menu. More here: aha.io/blog/introducing-the-…
Customers usually tell you about the problem right in front of them. Product teams have to figure out what better answer might be possible.
A lot of what we built in Q3 helps with that: new ways to bring customer research into product plans, compare prototype directions, and give Elle (the AI assistant) more work to handle with AI skills, scheduled tasks, and MCP connectors.
See what launched across Aha! software this quarter — aha.io/blog/the-most-popular…
"The problem is a little bit more insidious: I do not know when to stop. I am never done."
Traditional programming gives engineers a clear test for correctness. An LLM response has many valid forms. At some point, the standard becomes "good enough" — and that does not offer the same satisfaction of completion. aha.io/engineering/articles/…
Aha! retweeted
The supermarket shelf used to hold maybe 1,000 SKUs. Now it can hold 10,000, because AI makes it just as easy to build the wrong thing as the right one.
Brian (Aha!) argues this is exactly where product managers earn their keep: strategy and discovery decide what deserves a spot on the shelf. Builder plugs directly into that workflow—turning roadmap strategy into deployable prototypes, collecting real feedback, and promoting validated ideas straight into production.
👉 Find a link to the full episode here:
Spotify: buff.ly/8lEkMY3
Apple Podcast: buff.ly/2x6x1RT
YouTube: buff.ly/kJghaE4
Aha! retweeted
Customers describe the problem right in front of them—not their wildest dreams. That's the trap Chris (Aha!) sees teams fall into during discovery.
"It's very difficult for them to imagine that you might deliver their wildest dreams."
The real skill in product discovery is extrapolation: taking that small, literal ask and building outward—using the customer persona to predict what they'll need next, before they ever ask for it.
👉 Find a link to the full episode here:
Spotify: buff.ly/8lEkMY3
Apple Podcast: buff.ly/2x6x1RT
YouTube: buff.ly/kJghaE4
When code doesn't work, you can trace it back and fix it. When an LLM doesn't work, you can't. Chris Waters (Aha! CTO) on what it's like to build AI features without deterministic outcomes: aha.io/engineering/articles/…
A satellite-powered pollution detector. A small-farm management app. An EV charging assistant.
Product managers built all three in a weekend. (Yes, a weekend.)
Meet the winners of AI Builder Day and see their apps in action: aha.io/blog/winning-apps-fro…
What does it take to build an application with AI that your company will approve?
Aha! Builder includes eight built-in security and privacy reviews. Now, you can customize those reviews with organization-specific context. aha.io/blog/ai-app-builder-c…
Every product manager has an idea that has been waiting for a little more time and attention. What's yours?
Aha! retweeted
Product managers keep coming back to Aha! with the same request: "This prototype is great—now I want it to actually integrate with other systems and do real things."
Chris (Aha!) explains how that moment—prototype meets production—reshaped their roadmap. Instead of handing the app to an engineer, Aha! built the tooling for PMs with zero coding experience to build, run, and operate a working application on their own.
👉 Find a link to the full episode here:
Spotify: buff.ly/8lEkMY3
Apple Podcast: buff.ly/2x6x1RT
YouTube: buff.ly/kJghaE4
That fragile spreadsheet could be a reliable app
Upload your spreadsheet to Aha! Builder. Elle, the AI assistant, automatically turns the whole thing — data, formulas, macros, and all — into an intuitive application.
Move beyond spreadsheets: aha.io/blog/turn-fragile-spr…
Starting a business requires optimism. Entrepreneurs put time, money, and energy into an idea without knowing if it will work.
And if it does not? Many try again — bringing everything they experienced the first time with them.
aha.io/blog/the-failure-of-e…
