
Professional #localization, #translation, #videoproduction, & multilingual #marketing services
Alexandria, VA
Joined May 2009
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Live at #WMT2026 today: AQI, one human-calibrated score for machine translation quality 📊
Two humans agree at only 0.425. We audited 6 metrics on 3,450 ratings → 40% MetricX + 30% xCOMET + 30% BERTScore = one 0–100 score.
Paper → www2.statmt.org/wmt26/pdf/20…
LQA (linguistic quality assurance): this line got 6 out of 10, and the reviewer was guessing 🐱
My advice: without a brief, a review is just an opinion.
QACAT · Lesson 7 → qacat.alconost.com
▶ Full Module 3 (4:09): instagram.com/reel/De_605RFd…
Glossary vs brief: which wins? 📑
Order of authority: client brief → glossary → translation memory → your judgment. Brief says "Auto Folders", glossary says "Smart Folders": write Auto Folders — and tell the PM, so the glossary gets updated.
Follow it. Surface it. Lesson 23 → academy.alconost.com
▶ Full Module 4 (6:33): instagram.com/reel/De1MICTlF…
🌪️ Where Tornadoes Take Us — Ep. 0: "The Lake on the Mountain"
High on a mountain there was a lake, frozen for two hundred years.
A short film in 8 parts, made with Alconost Studio.
youtube.com/@studioalconost
🌪️ New series: WHERE TORNADOES TAKE US — a short film in 8 episodes.
A town of four hundred and six houses. A yellow house. A little tornado that only ever put things back — and three big ones nobody understood.
Nothing in this town is broken. Everything is missing.
Episode 0 tonight.
100% TM match. Trust it? 🧩
Memory has "Free" → "Libre" from a room screen (free = available). On a pricing screen, free = costs nothing → "Gratis". Same words, wrong meaning.
A match proves the words, not the meaning. Check context before you reuse. Lesson 22 → academy.alconost.com
▶ Full Module 4 (6:33): instagram.com/reel/De1MICTlF…
No perfect role open right now? Say hi anyway 👋
Join the Alconost Talent Pool: linguists, engineers, sales, researchers from 15+ countries, all remote. No résumé needed, we read every form.
→ alconost.com/en/careers
Translation without context isn't localization: Y/P is not "yellow/pink" 🟣
My advice: ask. Without context, a translator is just guessing.
QACAT · Lesson 6 → qacat.alconost.com
▶ Full Module 2 (3:59): instagram.com/reel/De1gw0JFJ…
Why does every user get a blank? 🧩
"Hello, {name}" → "Hello, Sam". Swap two letters — {nmae} — and the app can't fill it: every greeting comes out empty.
Words around a placeholder may move (JA: {name}さん、こんにちは); the placeholder stays exact. Lesson 21 → academy.alconost.com
▶ Full Module 4 (6:33): instagram.com/reel/De1MICTlF…
Localization for marketers, A1: "I work in marketing. Allegedly." 🕵️♀️
Which final is actually final? How much? When? Map your translation project before kickoff → alconost.com/en/services/mar…
What an AI QA report actually catches in translation (3 real examples) 🤖
My advice: let the AI draft. Let a person ship.
QACAT · Lesson 5 → qacat.alconost.com
▶ Full Module 2 (3:59): instagram.com/reel/De1gw0JFJ…
Translating a strings file? Keep the key 🔑
save_button: "Save changes" → save_button: "Guardar cambios" ✅
guardar_boton: "Guardar cambios" ❌ — the app still asks for save_button, so the button comes up empty.
Translate the value, preserve the key. Lesson 20 → academy.alconost.com
▶ Full Module 4 (6:33): instagram.com/reel/De1MICTlF…
AI translation QA: every check passed, and it's still wrong ⭐
My advice: brief the AI like you'd brief a translator. Rules catch what's broken, AI catches what sounds wrong, you make the call.
QACAT · Lesson 4 → qacat.alconost.com
▶ Full Module 2 (3:59): instagram.com/reel/De1gw0JFJ…
Translation done ≠ job finished 🔁
It's one stop on a line: brief → translate/post-edit → QA + review → delivery → feedback, back to the start. A TMS keeps it moving.
At every stop: what do I receive, what must I check, who needs my result? Lesson 19 → academy.alconost.com
▶ Full Module 4 (6:33): instagram.com/reel/De1MICTlF…
POV: the seat button was mistranslated 😳🚀
"Honey, I need to raise my seat."
"Sure, there should be a button somewhere."
Good localization leaves no room for misunderstanding → alconost.com/en/services/sof…
We're hiring: Localization Manager (remote, full-time) 🦉
Love languages + a technical mind? Early career is fine: grow into a localization project manager in 3–6 months. Games, apps, websites, 120+ languages.
Apply → alconost.com/en/vacancy/loca…
Video localization: one ad, 12 languages 🌍
French on round 3 of notes, Japanese subtitles that don't fit, an Arabic layout that flips — and week 9: “can we add Korean?”
Now: one sentence. Same ad, any language.
alconost.com
Number format QA in localization: one of these numbers is a bug 💸
My advice: a translation can read perfectly and still be off by a zero.
QACAT · Lesson 3 → qacat.alconost.com
▶ Full Module 1 (3:46): instagram.com/reel/DerNkQegF…
What is LQA? 📱
"Save and continue" passed in the file — spelling, meaning, glossary. On screen, the button cuts it off. The file could never show you that.
Check it where users see it, report where + expected + screenshot, and route layout issues to the UI team. Lesson 18 → academy.alconost.com
▶ Full Module 3 (6:31): instagram.com/reel/DeoUJ8xj7…
Translation consistency check: same button, two translations. Spot the bug in 3 seconds 🔍
My advice: your memory is not a QA tool. A rule is.
QACAT · Lesson 2 → qacat.alconost.com
▶ Full Module 1 (3:46): instagram.com/reel/DerNkQegF…
