@allaboutmkt

News about Marketing, Branding and Advertising from all over the world.

Joined June 2011
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Brand Is the Way to Unstick a Stuck Purpose—Here’s How dlvr.it/TD6svF

Brand Is the Way to Unstick a Stuck Purpose—Here’s How

In today’s values-led landscape, a well-crafted purpose statement confined to the C-suite isn’t enough. Yet, purpose is still getting stuck in the boardroom.

brandingmag.com
20
Make Your Marketing a Force for Good dlvr.it/TD63cK

Make Your Marketing a Force for Good

In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting...

hbr.org
19
The Case for Brand Mortality in an Era of Legacy-Chasers dlvr.it/TCVGf8

The Case for Brand Mortality in an Era of Legacy-Chasers

Brands, along with their strategies and identities, are expected to endure. They should stand the test of time, pave the way to brighter futures, and remain resilient as change happens around them.

brandingmag.com
14
How to Incorporate Influencers into Your Marketing Strategy dlvr.it/TCBklN

How to Incorporate Influencers into Your Marketing Strategy

If you’re developing influencer marketing strategies, this episode is for you.

hbr.org
7
Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing? dlvr.it/TBbGlJ

Brand Strategy Spoilers: Is “Social” the Most Misunderstood Word in Marketing?

This is the eighth installment in a series unpacking the four drivers of shopper and consumer behavior and the five barriers that hinder decision-making. Based on knowledge from both neuroscience and...

brandingmag.com
9
What’s a Thought Leader? And Why Is Everyone Becoming One? dlvr.it/T9tr7R

What’s a Thought Leader? And Why Is Everyone Becoming One?

If there’s a dollar to be made, a marketer will find it. So, it’s hardly surprising when a shiny new marketing movement sweeps through the industry.

brandingmag.com
6
The Term “Brand” Has a Branding Problem dlvr.it/T8B9VT

The Term "Brand" Has a Branding Problem

The term brand has no shame. Remorseless in its own ubiquity, it has now lost all meaning.

brandingmag.com
9
Winning Over Stakeholders in the Case for Employer Branding dlvr.it/T7Z7fK

Winning Over Stakeholders in the Case for Employer Branding

Employer branding touches a lot more business functions than most recruiting projects. But in order for your initiatives to succeed, those functions need to understand what you’re asking of them and...

brandingmag.com
11
How Your Business Should Tap into the Creator Economy dlvr.it/T7FHN6

How Your Business Should Tap into the Creator Economy

Creators aren’t just changing marketing. They’re transforming product development, too. Creators can drive demand for specialized products, accelerating product life cycles and even changing what...

hbr.org
5
Is Your Business Asking the Right Questions About Generative AI? dlvr.it/T77sF2

Is Your Business Asking the Right Questions About Generative AI?

The rise of generative AI tools, such as ChatGPT and Gemini, has been nothing short of breathtaking. In my industry, there is widespread examination of these tools, sometimes before they become...

brandingmag.com
11
Tech at Work: How the End of Cookies Will Transform Digital Marketing dlvr.it/T6zQgj

Tech at Work: How the End of Cookies Will Transform Digital Marketing

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

hbr.org
2
Unlocking Brand Impact: The Synergy of Storytelling and Thought Leadership dlvr.it/T6z6XG

Unlocking Brand Impact: The Synergy of Storytelling and Thought Leadership

Brand storytelling is the craft of utilizing narratives to convey the essence of a brand. It goes beyond mere marketing messages; by tapping into emotions, a deeper connection with the audience is...

brandingmag.com
3
How to Get the Biggest Squeeze Out of Your Brand Film dlvr.it/T6tnMh

How to Get the Biggest Squeeze Out of Your Brand Film

This topic is a favorite of mine. It revolves around how to build marketing momentum and populate your content calendar with assets from your brand film.

brandingmag.com
8
Saying It Right, and Saying It Best dlvr.it/T6N6p4
4
Personal Brand Narratives: From Self-Assessment to Strategic Content dlvr.it/T5j3Mq

Personal Brand Narratives: From Self-Assessment to Strategic Content

The conversation around personal branding is not new, but we’ve seen an increase in interest around the subject in the last few years. This is mainly due to the increasing demand for people to rise...

brandingmag.com
11
Connection Through Collaboration: Brand Remix Culture and Gen Z’s Sonic Youth dlvr.it/T5bpLW

Connection Through Collaboration: Brand Remix Culture and Gen Z’s Sonic Youth

Gen Z, the generation that has saturated news cycles and dominated social media, wields the unique power to make (or break) brands as they permeate digital channels. This young adult demographic–made...

brandingmag.com
6
Employee Value Propositions Aren’t Really Working dlvr.it/T5LfTn

Employee Value Propositions Aren't Really Working

Thirty-some years ago, when Simon Barrow brought product marketing and brand thinking to the world of hiring, it was supposed to bring about a revolution in talent acquisition and recruiting. The...

brandingmag.com
11
How One Marketing Team Made AI Part of Its Daily Work dlvr.it/T5KVH5

How One Marketing Team Made AI Part of Its Daily Work

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work...

hbr.org
8
The Outliers: Maggie Murphy & the Equal-Playing Football Club dlvr.it/T53l2t
8
How a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCIL dlvr.it/T4jK7J

How a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds -...

Sponsor content from Natural Diamond Council.

hbr.org
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