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Saying thank you is just the first step. And your story isn’t over when we move into 2027.
It’s up to you to keep donors up to date on the impact of every donation with meaningful stewardship.
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Don’t mistake post frequency for strategy! You don’t need to share something every hour just because it’s #GivingTuesday.
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Most nonprofits use GivingTuesday to warm up donors for their year-end appeal or thanking donors for past support.
You can stand out by using the day to promote your monthly giving program instead.
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Communicating the importance of complex medical research without overwhelming donors with scientific language is a balancing act.
#medicalresearch #fundraising #nonprofits
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