AMW® Purpose-built technology + an award-winning team helping founders, brands & creators grow. ⚡️ #software #ai #marketing #business
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Joined August 2008
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“Attempt the impossible in order to improve your work.” Bette Davis, Mother Goddam, 1974.
Aim past what the client asked for and the work gets better on the way there.
In 1852, physician William Bird Herapath found crystal needles in the urine of dogs given quinine. Edwin Land read it at the New York Public Library and aligned crystals in clear plastic. Here's how it led to Polaroid.
amworldgroup.com/blog/story-…
Sanders, in his early sixties, lost his Corbin business when a new highway drew traffic away. Reportedly living on Social Security, he hit the road with a recipe. We trace how that became a model with no single location.
amworldgroup.com/blog/how-co…
Write a one-page fact sheet before the press release: every number you'll allow quoted, its source, and one sentence on who the product is for. Release, deck and website all draw from it, so they match. Here's how to build one.
amworldgroup.com/blog/apple-…
“The important thing is not to stop questioning. Curiosity has its own reason for existence.” Albert Einstein, LIFE magazine, 1955.
Keep asking why customers buy, and you will keep finding better ways to serve them.
As a junior J.C. Penney employee in Des Moines, Sam Walton spent lunch hours walking through Sears and Younker Brothers. He saw two stores running experiments he could watch for the price of a walk. Here's the habit behind it.
amworldgroup.com/blog/sam-wa…
Open AMW Suite and your tasks, today's calls and active deals are already on one screen.
See AMW Suite: amworldgroup.com/software/su…
Knight's trunk gets the credit for Nike, but the sources also point to a low price and Bowerman's product work. Nobody can say how much each mattered. Plenty of people sold from cars in the 1960s. See how we weigh the evidence.
amworldgroup.com/blog/phil-k…
“Simple can be harder than complex.” Steve Jobs, BusinessWeek, 1998.
The work is in what you leave out.
With more than ten thousand attendees, your buyers are hard to find. A 40-person hosted room can hold eight of them. Many regulars take two hosted evenings over a third floor day. We lay out how to pick them.
amworldgroup.com/blog/techcr…
Tobias Lütke's snowboard shop failed. The online store he built to run it became Shopify. His own take: he was in the business of helping people sell things online. Here's how he spotted what he'd really built.
amworldgroup.com/blog/failed…
In 1839, a Polish exile and a Geneva watchmaker started a partnership. By 1932, their own dial supplier—the Stern family—bought the firm outright during the Great Depression. That family just rewrote a 120-year watch standard.
amworldgroup.com/blog/patek-…
12 discovery calls a week, 15 minutes of prep each — that's 150 hours a year. An agent that drafts the brief and lets reps check it in 3 minutes gives nearly all of it back. See where else automation pays off first.
amworldgroup.com/blog/what-t…
A third of your organic traffic can disappear while leads stay steady. If pricing and case study pages hold, you're losing 'what is X' searches to AI chat. See what actually predicts pipeline health.
amworldgroup.com/blog/how-ai…
When a rep says "click over here," a transcript has no idea what "here" was. Gemini reads the video frames too and can describe what was actually on screen. See what that looks like for your team.
amworldgroup.com/blog/gemini…
TechCrunch reports Brynn Putnam's Board table reads real objects, like a toy spaceship, instead of joystick inputs. Result: a grandparent and grandchild play the same game with zero learning curve. That's designing for inclusion.
TechCrunch: techcrunch.com/2026/09/20/a-…
Bugatti's 20 craftspeople build one car at a time, entirely by hand. What makes that possible isn't the tools — it's fixed checkpoints and parts-tracking underneath. That scaffolding is the real craftsmanship. Here's how it works.
amworldgroup.com/blog/bugatt…
In 1950, Ogilvy sold beer by teaching people about oysters. The 'Guinness Guide to Oysters' listed nine varieties and their characteristics — no pitch, just information worth keeping.
amworldgroup.com/blog/how-da…
