@amymfrederick

Freelance PR/Com • Mom of a 2nd grade teacher & a #WarEagle🦅 • Hubs is @ClemsonUniv & I’m @FloridaState - we’ll get ‘em next year 🏈

 Atlanta, GA
linkedin.com/in/amymurphyfrederick
Joined August 2013
  • Tweets712
  • Following496
  • Followers202
37Media
Amy Murphy Frederick retweeted
State Farm Arena
@StateFarmArenaOct 24
From hosting the @AtlantaDream in the WNBA Finals straight to @ATLHawks Opening Night. For the first time in history, State Farm Arena hosted two games on two completely different courts in a single day. Saturdays are for Atlanta basketball, and our conversion crew is the real MVP.
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“There is nothing more local than high school sports content.” — Glenesk “High school sports itself can still be a strong media product when publishers invest in it.” “The product itself can still draw readers and subscribers.” Great read, @Leah2Go!
Leah Lowe
@Leah2GoOct 3
High school sports participation is at an all-time high. Local sports journalism staffs are shrinking. A look at the changing business of high school sports media — and what gets lost when local coverage disappears.

Who covers Friday nights now? The press box is getting quieter.

Article · @Leah2Go
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Amy Murphy Frederick retweeted
Jason Longshore@LongshoeSep 30
Atlanta City FC’s name is simple. Its identity isn’t. @SoccerDownHere spoke with the people who built the brand about the 200+ names considered, 100's of sketches, the phoenix, the dogwood, and why putting Atlanta front and center was always the point. soccerdownhere.net/post/atla…

Atlanta City FC: The Story Behind the Name, Crest and Brand

Why Atlanta City FC put Atlanta at the center of its name and built layers of meaning around it through the phoenix, dogwood, colors and a brand designed to grow with the city.

soccerdownhere.net
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Amy Murphy Frederick retweeted
Atlanta City FC
@NWSLAtlanta2028Sep 28
Atlanta, you’re all over this one 📣 Every part of our crest has a story, and every story leads back to this city. Take a closer look. ⬇️
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“when you're holding trust the rest of society has lost, spending it on a shortcut is the most expensive decision you can make. The tools are seductive precisely bc the real work is slow, boring & impossible to put in a quarterly plan as a finished item.” linkedin.com/pulse/ai-visibi…

AI Visibility Starts With Trust—and You Can't AI Your Way Out of a Trust Problem

There's a moment near the end of every talk I give that I've come to dread a little. The Q&A is going fine.

linkedin.com
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Welcome Week is here! If you’re new to @DonorsChoose, there’s a $50 donation with your name on it! From 8/31-9/4, teachers who haven't had a project funded on DonorsChoose will get a $50 donation when they submit their project. Unlock your $50 donation at donorschoose.org/teachers
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Amy Murphy Frederick retweeted
David Plack@davidplackAug 20
From 7:30a - 9p every day through this week of camp, with lightning and weather delays to excessive heat advisories, these dedicated students have been working their butts off to be ready for next Saturday. I could not be more proud of this group. They’ll be ready. 🏈🍢
Marching Chiefs@FSUChiefsAug 20
Counting down the days… see you soon @FSUFootball! 🏈🍢 #mcatdt
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Amy Murphy Frederick retweeted
FSU Golf
@FSUGolfAug 16
𝕌.𝕊. 𝔸𝕞𝕒𝕥𝕖𝕦𝕣 ℂℍ𝔸𝕄ℙ𝕀𝕆ℕ   Jack Whaley becomes the first Seminole in HISTORY to take home the Havemeyer Trophy after defeating Jay Leng Jr. 4&3   #NoleFamily | @USGA
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Amy Murphy Frederick retweeted
Cody Alcorn@CodyAlcornJul 16
Atlanta FIFA numbers. ⚽️🚉🏟️🎶
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Brittany Jones, executive director of the Chattahoochee National Parks Conservancy, said the real heart of this project was partnership. “It’s possible because people chose to invest in their backyard national park.” Well done, Chattahoochee National Park Conservancy! 👏👏
WABE News
@wabenewsJul 5
#ICYMI: The National Park Service and its partners cut the ribbon to a newly upgraded trail system at Island Ford right above a feature they used to call “the Mess.” wabe.org/national-park-servi…

National Park Services celebrates trail restoration at Island Ford

The National Park Service and its partners cut the ribbon to a newly upgraded trail system at Island Ford right above a feature they used to call "the Mess."

wabe.org
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Amy Murphy Frederick retweeted
The AJC Comms@AJCCommsJun 30
We're please to announce award-winning journalist and longtime @AJC reporter @erniesuggs as the senior editor of @itsuatl. Read more: ajc.com/about-us/2026/06/ern…
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Amy Murphy Frederick retweeted
Notified
@NotifiedJun 2
Michelle Garrett (@PRisUs) shares why trusted relationships, clear storytelling, and consistent execution remain the foundation of strong PR. 🎧 YouTube: youtu.be/P77st25Pdp0 🎧 Spotify: ow.ly/v4eu50Y8Ugq 🎧 Apple Podcasts: ow.ly/j8I950Y8Ugr #PR #AI #AEO
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Amy Murphy Frederick retweeted
Soccer Down Here
@SoccerDownHereMay 6
Rest in peace, Ted Turner. He founded CNN. He turned the Braves into America's Team. He won the America's Cup. And in 1978 he quietly bet on pro soccer in Atlanta before the rest of America knew what that meant. The soccer chapter of his legacy. soccerdownhere.net/post/ted-…

Ted Turner Saw Soccer Coming. Nobody Listened.

Before Atlanta United, before the World Cup coming to Atlanta, Ted Turner wrote a $1.5M check for professional soccer and nearly got blocked by the league he was trying to help. The story from Dick...

soccerdownhere.net
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Are you committing random acts of PR? Here's why an ongoing public relations effort matters. michellegarrett.com/2026/04/… #PRTips
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Amy Murphy Frederick retweeted
Entrepreneur
@EntrepreneurApr 4
As AI floods the internet with low-quality content, brands that prioritize human insight and authentic digital identity will stand out and earn lasting audience trust. entrepreneur.com/growing-a-b…

How to Create Brand Authenticity in the Age of AI Slop

As AI floods the internet with low-quality content, brands that prioritize human insight and authentic digital identity will stand out and earn lasting audience trust.

entrepreneur.com
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Amy Murphy Frederick retweeted
The AJC Comms@AJCCommsApr 1
We’re thrilled to welcome @travislylesnews to the @AJC as our new director of social media. Read more ⬇️ ajc.com/about-us/2026/04/ajc…

AJC names Travis Lyles director of social media

Travis Lyles is joining the AJC as director of social media, directing the organization's social media strategy and how its essential, engaging journalism reaches audiences.

ajc.com
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That moment when you realize your kiddo has far surpassed your knowledge base. Thanks to @AuburnEngineers he’s building websites that compare investments for me. That @AuburnU tuition is paying dividends, literally!
Jack@jfredmurphFeb 23
Capture Insights. Share Results. Understand the relationships within your portfolio and compare the performance of individual companies. Try it out yourself at AnaLenz.com
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Amy Murphy Frederick retweeted
Bulldog Reporter@BulldogReporterFeb 24
A good story is essential to AI visibility—here’s how to tell yours (Alli Long, Impact PR & Communications) hubs.ly/Q043hTkV0 #PR #AIvisibility #AIpoweredPR #PRtips
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Amy Murphy Frederick retweeted
Jack@jfredmurphFeb 19
AnaLenz started as a Python script I wrote to analyze my own portfolio. I wanted to view multiple charts, correlation displays, and meaningful metrics, all in one place. That personal tool turned into a platform I’m now building for everyone.
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Amy Murphy Frederick retweeted
RunBlogRun
@RunBlogRunJan 24
Artists Wanted:   Peachtree T-Shirt Design Contest Returns   Ahead of 57th Running of the Road Race  buff.ly/c8aHR2T , #AtlantaTrackClub, #AJCPeachtreeRoadRace, #Tshirtcontest, #running, #runningtshirts,
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