Google Ads conversion strategist since 2004. Paid Search coaching, consulting, audits & reporting. Managing director of Paid Search Magic.
Seattle
Joined February 2008
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Amy Middleton Hebdon retweeted
Join @siliconvallaeys, @amyppc & @OnlineInference in 1 hour to learn:
- ChatGPT use cases for PPC
- Impact of AI tools on our jobs
- The future of Google, Bing, and overall PPC plus so much more
Link: youtube.com/watch?v=tmvVYtcm…
#ppcchat
Amy Middleton Hebdon retweeted
We talk about how ChatGPT can be used for #ppc with @amyppc and @OnlineInference. Join us live at 9am PT Wednesday and see ChatGPT in action. youtu.be/tmvVYtcmiJc
Amy Middleton Hebdon retweeted
So tired of "is x a ranking factor?". It's been such a long time since SEO was even remotely tactical. Folks need to stop looking for magic bullets & just need to get on with improving their stuff. Provide a better answer to your audience's queries. That's the only ranking factor – at York, England
Amy Middleton Hebdon retweeted
Revisiting my old notes from Schwartz - and pretty much sums up why most DTC advertising ‘hot takes’ are useless…
Change one variable and your solution doesn’t apply.
Amy Middleton Hebdon retweeted
Amy Middleton Hebdon retweeted
Optimization score identifies potential opportunities to improve campaign performance based on 70+ recs. Implementing bidding & budget recs, of course, may affect CPCs & performance results based on your goals. But the score itself doesn’t impact CPCs. I’ll pass this to the team.
Amy Middleton Hebdon retweeted
Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template. via @amyppc: searchenginejournal.com/goog…
#Google #HeyGoogle @Google #PPC #PaidSearch #SEM #SEO
Amy Middleton Hebdon retweeted
Our tiny human brains can't understand compounding.
This picture of rice doubling might help:
Amy Middleton Hebdon retweeted
Jurassic Park had Spielberg + star power + dinosaurs + ground-breaking technology…
Filming budget = $63M
Marketing budget = $65M
Your B2B SaaS should probably invest in marketing.
Amy Middleton Hebdon retweeted
A "just the facts" approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. via @amyppc: searchenginejournal.com/stor…
#PPC #PaidSearch #SEM
Amy Middleton Hebdon retweeted
Knowledge is having the right answers.
Intelligence is asking the right questions.
Wisdom is knowing when to ask the right questions.
Amy Middleton Hebdon retweeted
New In Data Studio: Present a Report
You can now display a report as a presentation, similar to Google Slides. You can present in full screen, and choose to automatically display each page the report for a specified amount of time.
Learn more: support.google.com/datastudi… #measure
Amy Middleton Hebdon retweeted
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance. via @amyppc: searchenginejournal.com/chan…
#Google #HeyGoogle @Google
Amy Middleton Hebdon retweeted
We're not asking for you to shoot them like you shoot us.
We're asking you to NOT shoot us like you don't shoot them.
Amy Middleton Hebdon retweeted
Join our workshop with @amyppc, a Google Ads Veteran, learn how to improve the return-on-investment (ROI) from your pay-per-click (PPC) campaigns.
Sounds exciting? Then get your questions ready and register now to receive your recording!
bit.ly/3nSgj1a
#ppc #googleads
Amy Middleton Hebdon retweeted
People forget that Google gives Google Analytics away for free, not because they’re nice people, but because your data is really valuable to them.
Amy Middleton Hebdon retweeted
Need to create paid search offers that don't just convert, but sell? This step-by-step process gives you the structure to maximize profits. via @amyppc: searchenginejournal.com/paid…
Amy Middleton Hebdon retweeted
#saas companies
Don't make me book a 30 min call with your junior sales rep just to find out your pricing.
That's it
That's the tweet
Amy Middleton Hebdon retweeted
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one. via @amyppc: searchenginejournal.com/auto…
#Google #HeyGoogle @Google
