Word nerd. UX Design. Productively discontent. Chief Design Officer and Head of Core Experiences @Gustohq. Previously: Shopify & Facebook. she/her. 🇨🇦

Toronto, Canada
Joined March 2008
Amy Thibodeau retweeted
1/ Somewhere right now, someone’s sketching out their idea for a small business on a napkin. But they’ll likely get stuck in the process: incorporation, tax registration and filing, and figuring out their finances. For 10+ years, @GustoHQ has helped business owners run payroll, manage compliance, and take care of their teams. Now, for the first time, we’re helping aspiring business owners form their company, get their EIN, and open a bank account.*
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🎉🎉🎉🎉🎉
You’ve got big dreams. We’ve got new ways to make them real. This Showcase, see what we've been building to help you start, run, and grow your business. Dream: On 💡
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Amy Thibodeau retweeted
1/ People start businesses to solve a problem, follow a passion, and make something that matters. Not to become experts in tax registrations and compliance.
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Amy Thibodeau retweeted
Tech needs more SOUL and human-ness. Follow @GustoHQ ‘s lead, people. Nice work @amythibodeau & crew.
We just shipped a new bold visual and verbal identity @GustoHQ. So proud of the work our Brand Creative team has done! Starting a small business takes guts. Running one takes Gusto! 💪🏻❤️🚀
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Small-business owners can smell a corporate rebrand from three invoices away. Keeping the heart while sharpening the voice is the hard part. Penny earned her glow-up.
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We just shipped a new bold visual and verbal identity @GustoHQ. So proud of the work our Brand Creative team has done! Starting a small business takes guts. Running one takes Gusto! 💪🏻❤️🚀
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Amy Thibodeau retweeted
🚨 BREAKING 🚨 The federal government is grounding any expansion of Billy Bishop airport, the Star has learned, after public consultation showed Torontonians are overwhelmingly against the idea. #ONpoli #TOpoli #nojetsto
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Amy Thibodeau retweeted
There are lots of good reasons to want in person work but “I can’t personally get anything done when my kids are in the house so I don’t think anyone else can either” is the weakest of arguments.
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Amy Thibodeau retweeted
The @torontolibrary gave me my first job and opened a lot of doors for a kid growing up in Scarborough. Today, @aratisharma and I are matching donations to @TPL_Foundation 2X up to $100,000 to help fund after-school programs across the city. Donate 📚➡️ tplfoundation.ca/GoodFuture
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It's been one of the biggest privileges of my career to help the Design team @GustoHQ navigate what it means to be an AI first team, while still holding onto the humanity, taste, judgement, and customer focus that makes us, us. What a time! gusto.com/company-news/desig…
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Amy Thibodeau retweeted
Never thought I'd see the day you can RUN PAYROLL over SMS! 🤯
Replying to @mzruya
I'm running an actual Gusto payroll on Cofounder, increasing Hannah's bonus, and eventually submitting it (not before I pull out my two-factor codes). It only took 4 texts.
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Amy Thibodeau retweeted
Gusto just announced Gusto Cofounder, and this is something I'm really excited about. Not just because it's all I've been doing for the last two months, but because I think it's an example of what I've always thought to be the ideal user experience for our customers – almost no user interface, we just do it for you – run payroll via SMS, get weekly reports, set up automatic expense approvals, or anything else on your mind. It's an AI assistant for 500k small businesses, available in their preferred messaging app. Here are a few real conversations I've had with it 👇
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Big day!
Meet Gusto Cofounder: An AI teammate that already knows your business and actually does the work. Most AI just answers questions. This runs payroll, flags compliance deadlines, handles time-off requests, and works over text or Slack. Because every founder deserves a cofounder.
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Amy Thibodeau retweeted
Our mission at @GustoHQ is to grow the small business economy with technology and heart. We are deeply grateful to all the work small businesses do every day in communities everywhere, and we are committed to being their partner, taking hats off their head, delivering them peace of mind, and giving them superpowers, so they can progress their business. @agarfinks from @FortuneMagazine has been following Gusto for a long time, and we recently shared with her some milestones in our journey of building Gusto (including passing $1b of revenue). These are still the early days of what’s possible. We are building Gusto for the long term, and when small businesses succeed, we succeed.
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Amy Thibodeau retweeted
Today is a Gusto Showcase! It’s one of my favorite moments, when we share a summary of how we’re making Gusto better for our 500,000+ small business customers. At @GustoHQ, we obsess over helping small businesses, and every challenge they face is an opportunity for us to help. Gusto has never been just a tool or technology. We strive to be a partner for small businesses, taking hats off their head, doing work on their behalf, so they can progress in building their business. With 500,000+ customers, we know we’re still early in the journey. There are millions of small businesses we are eager to serve. The future of business is small. And that’s big. #GustoShowcase
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Do I know anyone at @ICDCanada? Having a little problem that I’m struggling to resolve through the usual channels. Thanks!
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It’s that time of year when being a leader means emerging from hibernation to publish: • Top 5 Trends • What’s Dead • What’s Inevitable • Predictions for 2026 Love the confidence. But everything is changing at the speed of light and no one knows. Happy holidays!
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