Visual data-prep and automation software with a focus on integration of GA4, Ads, Search Console, Sheets, BigQuery, GCS, & Data Studio with databases and files.

Toronto, Canada
Joined October 2010
If you need anything more complex, we recommend @analyticscanvas's UA backup service. buff.ly/3WZ8kV1
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Analytics Canvas retweeted
DAA Toronto - GA4 is Here! Universal Google Analytics is dying: Is this the end of the world as we know it? Join the Toronto Chapter on June 13th for this in person event. Register here: bit.ly/3C1StJA
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Analytics Canvas retweeted
Dear Google Analytics 4. My latest article is a ranty rant rant about the current state of things, a nostalgic look at the past, and a hopeful look into the future. simoahava.com/analytics/dear… #googleanalytics #measure
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Analytics Canvas retweeted
I had the honor to present with the great folks over at @analyticscanvas today at the #Highedweb analytics summit. If you haven't already, make sure you check them out. Their tool was a total game changer as I migrated into #bigquery and away from the @googleanalytics #GA4 API .
Happy to be part of the #HighEdWeb conference happening today. Lots of great discussion around GA4 reporting! And grateful for all the mentions of #AnalyticsCanvas :)
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Analytics Canvas retweeted
GA4 bug: if your URLs exceed 500 characters, instead of it being truncated, that URL will be completely unavailable in the GA4 UI and your BigQuery export. Started around April 3rd. Check your content reports for an increase in blanks or (not set) to see the impact (see thread)
Replying to @angelagrammatas
Another exciting update. In GA4 Explorations, these show up as a blank for page_location. In GA4 reports that include "Page path and screen class" you'll get (not set).
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Analytics Canvas retweeted
Thrilled to announce that my Looker Studio Masterclass is now publicly available, 100% free of charge! 🎉 What?! Why?! Where?! How?! → LookerStudioMasterclass.com
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Analytics Canvas retweeted
I will just have to post this every time I find someone using the Wrong api to connect to GA4 @googleanalytics
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Google got lots of complaints from businesses about not being able to keep their Universal Analytics data. Google just dug their heels in deeper. When searching for solutions to this, I discovered @analyticscanvas. Details 🧵👇 (1/5)
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Analytics Canvas retweeted
Once again it's time to update this poll! If you or your business use Google Analytics, have you moved to Google Analytics 4 (GA4) yet? UA = Universal Analytics GA4 = Google Analytics 4 Comments on experiences welcome! #measure #googleanalytics #ga4 #marketingtwitter
21%No, UA only
62%Both UA & GA4 dual tagged
9%Both but primarily GA4
8%Yes, GA4 only
351 votes • Final results
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Analytics Canvas retweeted
Every time.
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Analytics Canvas retweeted
One of my favorite events of the year is coming up next week: #measuresummit! The best part? It's free to attend! Join me, @SimoAhava @MoeMKiss @CharlesFarina @LeaPica @fedorovicius & more for a jam packed #analytics summit! win.measuresummit.com/ref/63…
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Analytics Canvas retweeted
Measure Summit is coming up in two weeks. A free online event where you can learn the latest from great presenters, including @MoeMKiss, @SimoAhava, and @LeaPica I'll be presenting on advanced GA4 best practices and hope to see you there: bit.ly/msresummit
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Analytics Canvas retweeted
Here is another example of why Google Signals can be extremely problematic for analysis and reporting in GA4. Let's take a look at a simple top pages report from yesterday. With Google Signals as the default reporting identity, we can only see 4 pages from yesterday.
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Analytics Canvas retweeted
GA4 currently has an issue where event names are being reported as an empty value. If you see it, be careful when using totals, as this inflates the total event count and user metrics. Has been reported as a bug to Google and awaiting a fix.
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Analytics Canvas retweeted
The new Reporting Filters in GA4 are rolling out more widely. This feature allows you to filter/change the default reports your users see when they login to GA4. In this example, we will create a Landing Page report for everyone and remove (not set) in the first row.
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Analytics Canvas retweeted
1/ Start from a similar template, in this case, the “Pages and Screens” report in GA4. Then click the “Customize Report” button in the upper right hand corner.
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Hey @googleanalytics and GA lovers - I'm writing a blog series for @Evolytics on "GA4 in 400 Words (Or Less)" Learn why your biz needs GA4 evolytics.com/blog/why-your-…
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Analytics Canvas retweeted
We're hiring!! Join our amazing Cardinal Path team. Feedback we get from new hires include: "felt warmly welcomed at CP" and "couldn't believe how much people shared/were giving of their time" cardinalpath.com/careers. Follow the details on the website or message me directly!
Analytics Canvas retweeted
Reinventing #Analytics for the Data #Privacy Era! Read this insightful post by my colleague @tarakincade. Learn how the cookieless future will impact marketing analytics & implications of cookie loss to your organization cardinalpath.com/blog/reinve… #digitalmarketing #datawarehouse
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