There is a ‘secret sauce’ to making ABM blow the socks off your marketing activity. Much of it is in the preparation, and here we provide a handy guide to the top 10 things to keep in mind. #abm #marketing #b2bmarketing  okt.to/2hrERu

It’s estimated that tech firms spend $23billion each year on channel marketing. But for many, the results can be sparse at best. Is there a better way? #ChannelPartners #ChannelManagement  okt.to/QpMJkE

Marketing content is obviously designed to fulfil a role: from opening doors and keeping them open, to ensure you’re invited in for a cup of tea. But how does this translate into partner requirements for campaign assets? #channelsales #ChannelPartners okt.to/sYugop

Ever wished a leading B2B demand generation agency would help define the top 7 ways marketing automation helps you engage customers? Then wish no more… #martech #marketing okt.to/BfZane

From a lack of control to the issue of funding – what challenges do you need to overcome to help partners deliver consistent marketing results? #ChannelPartner #Channel  okt.to/bLjEvz

Time to let the cat out of the bag: those companies using lead nurturing and lead scoring generate 50% more sales qualified leads. There, we told you… #LeadGeneration #marketingautomation  okt.to/hxL1jv

From press release attribution to event management – we’ve highlighted five key ways that marketing automation can sprinkle some magic dust on your brand marketing activities. #marketingautomation #Marketing  okt.to/Qngt78

Targeting wider and more diverse audiences with tailored content is one of the central promises of ABM, but that doesn’t have to mean a process defined by mind-bending complexity… #abm #marketing okt.to/5j6kBr

It’s said that 84% of C-level executives use social media to make buying decisions – what a great way to get involved! #SocialSelling #b2bmarketing  okt.to/e7RwjI

People, tech, buyer journey, content, and reach. You may well know the ‘what’ to focus on when looking to boost channel marketing – but do you know the ‘why’, and most importantly the ‘how’? #ChannelPartner #ChannelManagement  okt.to/v6JWtB

Not every ABM campaign leads to….well, leads! That said, a little insight can certainly mean you avoid the ‘classic’ mistakes – including the ‘big 5’. #ABMstrategy #Marketingstrategien  okt.to/Q4wOIv

Has any marketer ever found the ‘click here for instant success’ button on their marketing automation tech? If not (we certainly haven’t) maybe it’s time to ramp up your engagement strategy? #b2bmarketing #demandgeneration  okt.to/9C1Von

What’s the difference between emailing German vs English audiences? Swiss law versus French law? The truth is it’s all quite easy to figure out – if you have a helpful map! #b2bmarketing #GDPR  okt.to/CXVvwz

Time to let the cat out of the bag: those companies using lead nurturing and lead scoring generate 50% more sales qualified leads. There, we told you… #LeadGeneration #marketingautomation  okt.to/ZNpz1w

From ‘revenue generated’ to ‘ROI’ – what do marketers really care about when measuring their marketing automation results? #marketingautomation #marketingstrategey  okt.to/I5tdy0

Marketing automation may have proven a godsend for those hardy souls focused on demand generation. But what role can it play in branding in customer engagement activities? #martech #b2bdigitalmarketing  okt.to/29QmUL

Measurement is typically seen as the hard part of social selling, and thus a barrier to entry. But the truth is there are clear metrics that when used help demonstrate impact. #Marketing #socialstrategy  okt.to/hilpb2

There are a number of key plays for automating the key activities for creating business leads – but the five we’ve highlighted may surprise you! #marketingautomation #B2BSales  okt.to/vrXkxo

Top, middle, or bottom? How does your content fit into the sales funnel, and what does this mean for marketing automation? So many questions – if only there was a handy ebook on hand to help shed some light… #b2bmarketingstrategy #DemandGen  okt.to/12RgeG

ABM should always be about quality over quantity, with the ultimate measure being: “how many of the right people did I inspire to act?” But how can you tell? #ABMstrategy #Marketing  okt.to/E9OUV2