To creators posting on YouTube, IG, Twitter, and streaming on Twitch: Remember, not too long ago, brands said it wasn't worth giving you early access. You didn't deserve review codes because you weren't press, and they couldn't trust you with interviews, previews, and promotional campaigns. - Now all the work you do is nearly 50% of every single marketing team's focus. - Your favorite AAA brands spend $5-$25 million a year just to promote games with creators and streamers - Look at how many folks who used to work for the big press outlets are now content creators - and now, recognize the trust placed in communities over traditional media It's not perfect; it's still in motion, and we're still figuring things out, but don't for a second assume what you're building isn't valuable. Don't be deterred by the macro creators getting 7-figure deals. Lean into your work and what you want to build, and the rest comes.