Anne P. Mitchell Esq

Warming Up an IP Address: A Story in 3 Parts You should never send mass or bulk email through a new IP address before you warm up that new IP address. Warming up an IP address is a critical step towards not only having good deliverability, but also to making sure that your email isn’t tagged as spam, or blocked. To illustrate the importance of warming up an IP address, we’re going to tell you a story in three parts. isipp.com/blog/why-you-shoul… #emailmarketing #emailmarketingtips #emailmarketingstrategy #emaillist #emaildeliverability #deliverability

RNC v. Google: Republican National Committee Gets Smacked Down by Court (full text of order here) isipp.com/blog/rnc-v-google-… Our favorite paragraph is this one: "“In short, the only fact alleged by the RNC to support its conclusory allegation that Googles interception and diversion of the RNCs emails, and the harm it is causing to the RNC, is intentional, deliberate, and in bad faith, is the North Carolina State University study that expressly states there is no reason to believe Google was acting in bad faith, and the remainder of the allegations in the Complaint are inconsistent with such a conclusion." Full text of the order at link. #RNC #Republican #Google #law #Spam #PoliticalCampaigns

A Friday Funny about a serious matter #FridayFunny #email #emailmarketing

Here's a quick, handy guide to opt-in definitions. Feel free to share and don't forget that more and more state laws require actual opt-in! #emailmarketing #emailmarketingtips #optin

It’s really important to understand what is a click-through rate, what is a good click-through rate, and why you need to monitor your own email click-through rate. #emailmarketing #emaildeliverability #deliverability isipp.com/blog/email-what-is…

Do not use a noreply email address in the email you send out; just don’t do it. Don’t send out email with a noreply email address as the ‘from’ email address, don’t send out email from an address that can’t accept replies, just don’t go near any type of noreply email address at all. Here’s why. #emailmarketing #emaildeliverability #deliverability isipp.com/blog/do-not-use-no…

Once upon a time somebody decided that it would be good idea to send email using an email address in their "From:" field that didn't really exist. But that is a really bad bad idea. #emailmarketing #emaildeliverability #deliverability isipp.com/blog/why-all-the-e…

Listen to our blogcast “Why All the Email Addresses You Send from Should Really Exist ” by Everything Email Marketing! Search for the Everything Email Marketing audiocast on Apple, Amazon, Anchor, Google, and Spotify. #podcast #emailmarketing anchor.fm/get-to-the-inbox/e…

Here are the compelling reasons that you should use confirmed (double) opt-in when adding people to your mailing lists, including because not doing so can result in your email being blacklisted. #emailmarketing #emaildeliverability #deliverability isipp.com/blog/how-using-con…

We get asked "Why is my email going to the junk or spam folder?" all the time. Here is one of the most comment reasons that email gets sent to the junk folder, and what to do about it. #emailmarketing #emaildeliverability #deliverability isipp.com/blog/staying-out-o…

Here’s a fun “what if” game, play along with us: What if the boss gave you $10,000 to improve your brand’s email marketing ROI? How would you spend it? What would you do? Here's what we'd do. #ROI #emailmarketingstrategy #emailmarketing isipp.com/blog/is-your-email…

This is for those folks who need to understand that you really need to remove the email addresses of people who want to opt-out from your mailing lists as soon as humanly possible. Even though CAN-SPAM gives you 10 days to do it. #emailmarketing #canspam isipp.com/blog/why-you-shoul…

Listen to our blogcast “Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days to Do It” by Everything Email Marketing! Search for the audiocast on Apple, Amazon, Anchor, Google, and Spotify. #podcast #emailmarketing anchor.fm/get-to-the-inbox/e…

We are often asked "Why are my emails going to spam?" There are obvious things to avoid, but there are also some surprisingly overlooked steps. Here's a biggie. #emailmarketing #welcomeseries #emailmarketingtips #deliverability isipp.com/blog/are-your-welc…

Court ruling: Something as seemingly innocent as your logo in your opt-in confirmation email can transmute that email from transactional to promotional. #emailmarketing #emailmarketinglaw #law #email #emailmarketingtips isipp.com/blog/transactional…

Email headers contain much more info than just the 'to', 'from', and subject, but it's hidden. Here's how to view all of the info, which you need if, for example, you are reporting spam. #email #emailgeeks #emails #emailgeek #spam #howto isipp.com/resources/email-he…

Here's a real-life story about how a business gave a loyal subscriber the boot because that subscriber was reading email without loading images, and so the business assumed they were inactive. Don’t make this mistake. #emailmarketing #emailblast #email isipp.com/blog/loyal-subscri…