Observing life while no one's watching. CEO, Creative Chairman at @BeauBeastAgency IG: https://teapaw.org/t.co/xK15vs9zsf
Dallas, TX
Joined March 2008
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"Unless someone like you cares a whole awful lot, nothing is going to get better. It's not." — Dr. Seuss.
Aldo Quevedo 🇲🇽 retweeted
Breaking: James Talarico has defeated Ken Paxton in the race for U.S. Senate.
He has become the first Democrat to win a statewide race in Texas since 1994 and the first of his party elected to the U.S. Senate from Texas since 1988.
Espectacular @CharlynCorral !!! Viva México!🇲🇽 🇲🇽🇲🇽
Aldo Quevedo 🇲🇽 retweeted
In a new Ad Age article, our Co-Founder and CCO, @florleibas, shares why bringing multicultural expertise into the strategic process from the start leads to deeper consumer insights, more culturally relevant ideas, and greater growth opportunities.
When agencies combine their strengths, they deliver greater value to clients and unlock new growth opportunities.
As Flor puts it, It's not about splitting the pie; it's about making the pie bigger.
Thanks to @adage and @_SanchezSabrina for including BeautifulBeast in this important industry conversation.
adage.com/agencies/aa-partne…
This is an important issue for our industry and for the millions of Americans who rely on Hispanic media every day.
The Hispanic Marketing Council is the voice of Hispanic marketing, and I’m proud to see @hmchispanic speaking up and encouraging the FCC to carefully consider the broader impact of the proposed SBS ownership transfer on our community, our media ecosystem and the audiences we serve.
Worth reading and sharing.
HMC has submitted formal comments to the FCC regarding the proposed ownership transfer of Spanish Broadcasting System (SBS).
Read HMC's full statement: hispanicmarketingcouncil.org…
#HispanicMarketing #FCC #MediaStrategy #SpanishBroadcasting #HispanicMarketingCouncil
Aldo Quevedo 🇲🇽 retweeted
The easiest way to be clear is to be common. Which is why great copywriting will remain a craft, not a prompt.
Thank you for including me, @ForbesBizCncl !
Brand Visibility Mistakes That Can Erode Customer Loyalty hubs.ly/Q04xvnp40 by @aspy1978 @aqwack @ran_blayer @tobbinthomas @swobapp @bojaniliczh @sefati @qr_code_kit and more
Aldo Quevedo 🇲🇽 retweeted
The point of advertising is not to create as much of it as possible, as quickly as possible, as cheaply as possible. Unless your goal is to build resentment instead of a brand.
Nostalgia looks backward, while Nowstalgia asks what we can carry forward.
That distinction matters in Hispanic marketing, because culture isn’t frozen in time. It gets passed down, remixed, sometimes rejected, and often reinvented by each generation.
The opportunity for brands is to understand what familiar symbols, music, recipes, or traditions mean today, and create space for people to make them their own.
That idea is at the center of this @ForbesBizCncl piece: an inherited cultural memory, and why cultural participation can be more powerful than cultural representation.
'Nowstalgia' And Hispanic Marketing: Remixing Tradition Without Freezing Culture In Time via @forbes forbes.com/councils/forbesbu…
Gracias por la nota, @roastbrief!
La campaña «Lucky Losers» de Chispa convirtió la desilusión futbolera en la oportunidad de tener suerte en el amor via @roastbrief roastbrief.com.mx/2026/07/la…
Aldo Quevedo 🇲🇽 retweeted
The headlines may be noisy, but the market signals are clear: Latino consumers are watching.
Read more: hispanicmarketingcouncil.org…
#HMC2026 #HispanicMarketing #MarketingStrategy #ConsumerInsights #CulturalFluency
Aldo Quevedo 🇲🇽 retweeted
¡ES JUNTOS, UNIDOS Y POR LA HISTORIA! 🫡
Incondicionales, nos vemos en Octavos de Final en nuestra casa. ¡Que vuelva a retumbar! 🇲🇽
#SomosMéxico 💚🤍❤️
I have to agree with @TonyDieste 😜
And I couldn’t help but notice the similarity of the new Coors ad running during the WC to our original one from 1998! 🤷🏽♂️
Last week, our “Insulin-Free Song” campaign for @AvosFromMexico was recognized twice at the 35th annual @RadioMercAwards in NYC:
🏆 Best use of songs or music: single spot
🏆 Single spot: Spanish-language
Winning a Mercury is no small feat. It’s one of the elite creative recognitions in our industry, and being part of its 35th anniversary makes it even more special.
As a writer, radio has always had a special place in my heart: the craft, the intimacy, and the power of an idea that stays with you long after the spot ends.
Congratulations to our clients, partners, and, of course, the beautiful team at @BeauBeastAgency!
