Χριστιανός

If you're a monetized educational youtuber, read this When I launched my paid chess community, my revenue immediately exploded. It jumped from $2k profit to over $22k next month. 11x. I attached a screenshot showing that 85% of my revenue comes from Skool, and 15% from Google (youtube adsense). This is a lot, I talked to a few other chess youtubers and NOBODY is making this much per 1,000 views from sales. My point is not that you should use Skool, in fact looking back I would've done a few things differently. Here's what I did and what I wish I knew back then: ----------- What I did (and would repeat) ----------- To figure out what I'm going to sell, I wanted to find a new angle. I realized that all my potential customers have a few things in common. • They are my fans • They want to get better at chess • They have tried every commonly known method • They have been promised everything already ("gain 100 elo in one month" "gain 200 Elo in one month") I can't make a better offer by escalating it even more, by just promising faster, easier or better results. I would have to find a way to actually make them believe it. So I wanted to find a NEW method to improve at chess, that they haven't heard before. I made a sales video explaining why every method they tried didn't work so well. There's a lot of nuance in this step but you'll figure it out. Next, you present your own method and explaining why it works. In my case that was "pattern recognition training", a chess training method that will help you recognize the tactical patterns that ACTUALLY matter. Not just the ones that are being shown in regular chess puzzles. I'm trying to not make this a 100 pages book but there's so much to say right here. It takes a lot of nuance to do this right. I hopped on dozens of calls and talked to my viewers, trying to figure out which methods they tried and what worked, what didn't, what they think is holding them back, what's actually holding them back. You really have to know your audience, and then it'll be easy to talk directly to their pawn. "You're solving chess puzzles and now your puzzle rating is 2000, but your real chess rating is still stuck at 1100. It's not working, here's why ..." <- this directly speaks to their pain. They can really feel it. And then you show them a solution that actually works. It's not just a course. Not just coaching. Not just a community. It's a NEW method to get the results you want. It's impossible to describe the whole process in one post, but you get the idea. If you need help you can DM me, maybe I'll find the time to give you some advice (can't promise, getting a lot of dms right now) ----------- What I would do differently ----------- First of all let me remind you, I'm not saying Skool is THE best way to monetize. I actually think I made two mistakes. I spent too much time trying to figure out the optimal monetization. Sure it worked out quite well, but it was my first time and I spent months doing hours of research every day. Listening to different creators, talking to people, trying to find the best way to monetize. I was trying to find the holy grail of monetization. Here's the funny thing: If I had launched something that would've made me only 50% of what I'm now making per 1,000 views, I think I would've made more money overall, simply because of speed. During the growth phase you want to spend 90%+ of your time on growing your audience. I think if I had done that, I would probably have a 5-10x bigger audience. I was so obsessed with this monetization stuff. If I just had 3-5 affiliate links that I promote every once in a while, making me 80% less money, but I get 10x the views... That's 2x the money. And the crazy part, I could've still launched my own product later. And then my first month wouldn't have made me 22k, but something like 100-200k. That's why the MAIN task is to grow your audience. You can probably get 10x, 100x, 1000x bigger. And THEN launch a product and oh boy is that going to hit big. If you want advice on this (wether you should work on monetization now or keep growing) you can DM me again. It's pretty easy to tell from the outside. Also I just wanna say, I'm not complaining. I'm doing very well financially and I'm very blessed. I'm also making a lot more than most chess youtubers (especially per 1,000 views). But you make mistakes and learn from them. There's 1000 other things to say but I gotta end this post, it's getting out of hand. If you're an educational youtuber and have questions you can ask them in the comments or DM me. I like talking to others of my kind and I had some people who gave me advice, I want to give back Alright love you all, thanks for reading, and see ya