Arun Kaza

Excited to share a new product (and a new category for Adobe): Mood-boarding and concepting in the age of AI with Project Concept. Project Concept is an AI-first product for the early stages of every creative journey - designed for an era where we will spend LESS time on the mundane and repetitive parts of production, and MORE time exploring the full surface area of possibility and finding better ideas. It features the very latest capabilities from Adobe’s Firefly Generative AI models to help you rapidly explore potential artistic directions, mix images together, transform regions of an asset, and remix styles, backgrounds, and other ingredient assets. You can start a project using your own assets or other sources of inspiration. Project Concept then uses AI and collaborative tools to assist with both divergent thinking, illuminating the far-reaching possibilities of any creative project, and convergent thinking to bring ideas together, apply controls, and ultimately select the final direction to go with. Excited about this one. Project Concept goes into Private Beta today, now back to work… #AdobeMAX