Blades on web. Do we like this experiment?

Today we're standing up XBOX LABS (labs.xbox.com). Here is the note that I sent to the team: Team, The first video games emerged some 75 years ago. In the time since, there have been booms and busts, but every year there are more great games to play, more devices to play them, and best of all, more people than ever playing. That growth helped make XBOX what it is today, and we've helped shape the industry in return, from bringing hard drives to consoles and online gaming through Xbox Live to Game Pass and cloud gaming, alongside franchises that have brought millions of people together. In recent weeks, we've seen games rapidly decompiled and rebuilt to run on hardware they were never originally designed to support. Windows PC builds have been translated to run on Apple Silicon or ported to run inside a browser through WebAssembly and WebGPU, the latter now approaching 90% global browser support. Perhaps more surprisingly, we've seen many of the biggest games in the world have been remixed into the source code of another. These experiments challenge long-held assumptions about our industry: the tether between software and hardware, the boundary between creation and play, and how people discover and experience games. While it is hard to predict the future of gaming, it is easy to see the possibilities in making great games easier to access, giving old games new life and allowing more players to become creators and co-creators. These are unmistakably good outcomes for players, even when (and sometimes because) they challenge our existing business models. To explore these possibilities, I’ve asked Scott to stand-up XBOX LABS, a small group of game makers, engineers and scientists whose job is to turn emerging ideas into things our players and developers can experience. We'll build in the open, learn from what people do, and measure success by whether more people are playing and creating. I think XBOX has an important role to play here. Coding became the first major workload for agents because they can write, run, and test software. Games share many of those same properties, and people spend more than 72 billion hours a year playing XBOX games, roughly five times the estimated time spent writing code worldwide. We've spent 25 years learning how to make great games, and I want our game makers to help shape what these new technologies make possible. As we learn, we’ll share the tools we build with developers across the industry, just as we always have. Our priorities aren't changing. We remain committed to the 4Cs, to making great games, to our hardware and to being responsible stewards of IP and the communities built around it. LABS gives us a way to explore new technology that is game design led without abandoning the work already underway. Asha

Today, we announced XP, a new XBOX division that will help grow our great games into experiences beyond the games themselves. news.xbox.com/en-us/2026/10/…

Congrats @CoalitionGears!

First look at Mythic Achievement for Gears of War: E-Day

Today at Minecraft LIVE: Dungeons II, our first new dimension in more than 14 years, new ways for creators to build, Minecraft on Nintendo Switch 2, and more. More than 300,000 people play Minecraft for the first time on an average day. After 17+ years and 425M+ copies sold, I love that Minecraft is still finding new players and giving longtime ones new things to discover. 💚

Working day with @HIDEO_KOJIMA_EN and team on OD, PHYSINT and the future.

おはようございます ohayō gozaimasu

First BlizzCon. Great to see the community together this weekend.

Warcraft Forever.

PHYSINT and OD! Proud to build both with @HIDEO_KOJIMA_EN in Japan. A big moment for XBOX.

Albion is looking incredible. Excited for everyone to see more of Fable

Your physical game library is more than a collection of discs. It holds years of memories and stories worth preserving. Starting next week, XBOX Insiders can unlock a digital entitlement for supported physical games. We’ll start with thousands of titles and add more as we can.

The Blizzard community has spent decades in some of gaming's most enduring worlds. Soon they'll be playing The Witcher, too. Welcome to Battle.net, @CDPROJEKTRED.

Return to Gears

Unmistakably XBOX

Hello Köln!

The Sift: a new dimension coming to Minecraft Dungeons II