Brand @getplumhq. Previously @Razorpay @HackerEarth Opinions expressed here are my own, not my employer’s.
Joined February 2021
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It took me 3.5 hours to get home today. Whitefield to HSR. THREE AND A HALF HOURS! And the monsoons have only just begun. Please tell me someone else had an equally ridiculous commute today so I know I'm not suffering alone.
I submitted my self review today. The deadline was also today :)
bit.ly/4ciF1CU
Me at work: What does this mean for us?
Boss: More work
📢 We’re excited to share that we’ve just closed our Series B round, led by Peak XV Partners, after our first full year of profitability.
This milestone is all in the service of one thing truly – to help us further scale what we believe is the most important part of insurance – the claims experience.
For the last 6 years, we’ve been obsessed with improving the claims experience. Because we believe it's the moment that matters most for anyone who gets insurance. And after 6+ years and 500,000+ claims, we're at a claims NPS of 79.
This round empowers us to deliver this experience to the next million Indians.
We’re extremely grateful to our customers for trusting us to care for their teams, our investors (Peak XV, Tanglin, and GMO) for believing in our mission, and the 500-odd Plum-bers who’ve built this with relentless care.
To know more - plumhq.com/claims
AI tools that have been making my marketing life easier lately:
@claudeai for long-form writing & brainstorming
@elevenlabs for voiceovers
@perplexity_ai for research & insights
@descript for editing videos
@ChatGPTapp for drafts, ideas, copy polish
Me: ‘Kuch nahi karna hoga, bas beth ja and smile’
My colleague: ends up delivering a 5-minute brand story.
My therapist said I need hobbies outside of work, so here I am tweeting about work :P I'm Ashmita - Senior Brand Marketing Manager @getplumhq (ex- @Razorpay @HackerEarth). Finally committing to being active here - sharing thoughts on content, branding, and marketing among others.
