TRUST THE PROCESS   Introducing the ASSOS x Puck Moonen Capsule, a limited-edition collection that celebrates the joy in training, focusing on the process, and finding meaning along the way.   Early access through the ASSOS App, available on the Apple store and Google Play.

CELEBRATE THE BOLD The MILLE and UMA GT Summer System, engineered with breathable textiles, a streamlined endurance fit, and bold new colorways. Men's Systems: bit.ly/MilleGTSummerSystem Women's Systems: bit.ly/UmaGTSummerSystem #SponsorYourself #NewArrivals

THE PURSUIT OF SPEED   Two teams driven by the relentless pursuit of perfection. This is ASSOS x @alfaromeostake a partnership forged in wind tunnels and on racetracks, hyper-focused on marginal gains, R&D, and the equipment that’s shaping the future of speed.

Something exciting is coming soon...stay tuned  #sponsoryourself

TUDOR TEAM TAKES STAGE 3 IN SICILY Perfect teamwork resulted in a 1st place for Joel Suter and the Tudor Pro Cycling Team today at the third stage of Il Giro di Sicilia. Pre-order your Tudor jersey now on assos.com or via the ASSOS App #BornToDare #SponsorYourself

U N S T O P P A B L E

Introducing the all-new GTC Collection, featuring gravel bib shorts, jerseys, and protection engineered for every ride beyond the tarmac.

Live today on Eurosport 1 at 6:30PM (CEST) @TudorProCycling @eurosport

The first win of the season for the Tudor Pro Cycling team at the Milano-Torino in Italy. A great team effort! Ph. @sprintcycling #BornToDare #TudorProCyclingTeam #SponsorYourself

ALL IN Back-to-back training days. The weekly crit series. Weekend racing. Introducing the EQUIPE R, a new aero bib short platform specifically engineered for everyday training and racing. Discover more: bit.ly/EquipeR #SponsorYourself #EquipeR #ASSOSofSwitzerland

An exclusive look the behind the curtain. Discover what is new and happening in ASSOS. Follow ASSOS of Switzerland on TikTok: tiktok.com/@assosofswitzerla… #SponsorYourself #ASSOSofSwitzerland

ASSOS X TEAM BMC ASSOS is partnering with BMC as they announce the first MTB XC pro factory team in its history. @BMCmtbRacing @Ride_BMC #SponsorYourself #Ride_BMC #EquipmentNotClothing

GENERATION SPEED We are delighted to reignite our collaboration as technical partner of Fabians Tudor Pro Cycling team, to support the development of young riders on their journey in the Pro Tour. @TudorProCycling @f_cancellara #SponsorYourself #TudorProCycling #BornToDare

RACE ACROSS SWITZERLAND Are you ready for the next ultra-cycling challenge? Discover more: switzerland.raceacross.cc/en… #RaceAcrossSwitzerland #SponsorYourself #ASSOSofSwitzerland

SEE THE DIFFERENCE - DONZI EYEWEAR Introducing the new DONZI eyewear, developed with our Hyper Definition SPEKTRA lens that maximizes field of view, sharpens color, and boosts contrast—on and off the bike. youtube.com/watch?v=6ulDVBvZ… #DonziEyewear #SponsorYourself #SeeTheDifference

2022 ASSOS GIFT GUIDE Check out our ASSOS gift guide for fun and practical gifts for your cycling friends. ASSOS precision from first to final layer, engineered for riders who never compromise. FOR HIM: assos.com/%F0%9F%8C%8E/catal… FOR HER: assos.com/%F0%9F%8C%8E/catal… #HappyHolidays

WINTER DESCENTS Unlock your full winter riding potential. Block out the chill with 100% wind proof textiles that completely protect the core. Get ready to keep going. bit.ly/NewArrivalsWinter #SponsorYourself #equipmentnotclothing #detailsmakethedifference #milleGT

ALFA ROMEO F1 TEAM ORLEN CHALLENGE Congratulations @nkultra99 you are the winner of the challenge and Alfa Romeo F1 Team ORLEN speed experience competition of two Formula 1 Paddock Club tickets to a Formula One Race closest to you in the 2023. @alfaromeoorlen #SponsorYourself

THE DOLOMITES IN THE FALL Late October in the Dolomites. Mist and fog hug the peaks, bright blue skies and sunshine bathe the slopes and valleys, and a brisk chill permeates the air. Read more: strava.com/clubs/99524/posts… #SponsorYourself #EquipmentNotClothing