Full-service brand storytelling and content marketing agency built into the heart of Canada's most trusted media company @stjoseph
Toronto
Joined March 2014
- Tweets87
- Following296
- Followers91
- Likes73
Strategic Content Labs retweeted
Is your company innovating business in Canada?
@cdnbiz and the @BrookfieldIIE are joining forces on the New Innovators, a first-of-its-kind recognition program celebrating the creative companies that are making their mark this year.
💡Apply today! bit.ly/2WrGT9m
Strategic Content Labs retweeted
The 116-year-old @macleans presents its new look:
The redesigned September 2021 cover of @macleans, featuring the story of Mahnaz Alizadeh’s struggle to find refuge in Canada from Iran, by @stphnmaher: macleans.ca/longforms/iran-h…
EIC Alison Uncles on the new look: bit.ly/3jkiDxm
Full issues available on @AppleNews
Adding this one to our list! 🎧
How do you promote a travel company when people can’t travel?
@Amtrak’s social media over the past year has been a masterclass in getting creative with what you have. @ajasenak told us all about it in this week’s Social Pros episode – don’t miss it!
convinceandconvert.com/podca…
Strategic Content Labs retweeted
"There's still a tendency for #ContentMarketing to be viewed as pretty pictures, snazzy videos, and storytelling." - SJC's @jacquelineloch via @CMIContent
An insightful round-up of what NOT to do, from presenters at the upcoming #CMWorld 👇
contentmarketinginstitute.co…
Strategic Content Labs retweeted
B2B and B2C marketers, this ones’s for you!
Join SJC’s @jacquelineloch and three other leaders from across the 🌎 as they they talk #videomarketing strategy bright and early on August 11. Link to register👇
Webinar Global Voices Aug 11 - Video: The New Customer Journey Global insights on video strategies in content marketing. 8:00 EST
@WardourComms @stjoseph @imprintcontent @spoon_content @ContentCouncil
lnkd.in/gbMk74a
#contentmarketing #videostrategy #content #webinar
SCL's @KerryPowell appeared on @CBCRadioActive to chat about @yegSpark, a local Edmonton micro-volunteering platform we helped build from the ground up! It's free to join. Give as much (or as little) time as you have. contentlabs.ca/grassroots-se…
This approach applies to content too! "You can attract luck with choices today that will still make sense in a decade.
— Being trustworthy
— Ensuring your counter-parties always win
— Being kind when you could be clever"
— @shaneparrish
Via @paulferriss' go-to newsletter
Listen, learn, act. #DoSomething downiewenjack.ca/our-work/re…
Today, over 500 radio stations across Canada are participating in A Day to Listen.
Some of the stories you hear could be distressing.
If you are Indigenous and need support, reach out to the Hope for Wellness help line 1-855-242-3310.
More resources: downiewenjack.ca/a-day-to-li…
So bad, it's good. The ugly truth can be a powerful marketing tool. Don't be afraid to tell your story.
Huge Congratulations to @BurgerKing, Ingo Stockholm, @weareDAVIDmia and @PublicisRomania for winning the Outdoor Grand Prix at #CannesLions2021 for “Day 35”. 🎉🎉🎉. Check out the winning work: loom.ly/728KUb4. Outdoor Lions In partnership with @Microsoft .
Learn (and unlearn) every day. That's our duty as Canadians. @HistoricaCanada's "Voices From Here" features First Nations, Inuit & Métis community members telling their stories and it's as good a place to start as any. #IndigenousPeoplesDay youtu.be/CvLR5qslcs8
News you brands can use: @cschweitz's piece on #marketing's LGBTQ-inclusion problem; @Facebook & @Apple's #podcast turf war (it's good for publishers) and the nice folks who just might crack the summer music festival code ➡️@calgaryfolkfest contentlabs.ca/fandom-friday…
🎙️@Facebook is about to make it super easy for podcasters to publish episodes to their Pages and get the word out via News Feed. It'll even enable listener-generated "clips," presumably for soundbite sharing.🎙️
Check out @GettyImages & @glaad's Guidebook for Inclusive Visual Storytelling. Full of thought-provoking questions and resources that will lead you toward creating not only more representative, but flat out better, content. #pride #contentmarketing bit.ly/3zwoDKu
In this week's edition of #FandomFriday SCL-style: We're approaching peak camping (according to the Internet and @Brandwatch anyway), why SERP One isn't all it's cracked up to be and @nofrillsCA on @jimmyfallon.
contentlabs.ca/fandom-friday…
Clearly @jimmyfallon didn't read our @NMA_B2B award-winning @CPAcanada Pivot magazine feature on @nofrillsCA's brilliant #marketingstrategy. Or did he? 🤔 "Magazine Article. May Contain Sentences" ➡️bit.ly/3czaLFL
Ok @jimmyfallon... that cold pressed juice line was a bit extra, but bananas ARE the portable fruit 🍌 #AintYourAverageGroceryStore #SomeonesSpicy
Listen to our album here: lnk.to/HaulinStateofMind
Looks like the Toronto music scene is making a comeback and we are here for it!🎤🎸
History - Toronto's newest live entertainment venue. Brought to you by @LiveNationON, in collaboration with @Drake.
Join us for up-close experiences with your fav artists. Show announces and more, coming soon. #HistoryToronto
📍1663 Queen Street East
Brands & publishers have you heard?! @TwitterBlue is now available in Canada (first!) with features like "Undo Tweet" and "Reader Mode" for article-like threads. This and more in our weekly roundup: bit.ly/3pks2Yc #FandomFriday #contentmarketing #publishing @stjoseph
Worst road but in the most scenic county. CAA Magazine has summer #roadtrip tips including where to stop in PEC for caving, picnics, wine tasting, swimming + cycling: bit.ly/3cetQwS🚗🖼️ #drivesafe @Shire_Hall @CAA @CAASCO @CAANEO
The results are in! Victoria Rd. in Prince Edward County takes the top spot in the annual CAA Worst Road list.
#ONWorstRoads
expertfile.com/spotlight/791…
"Some innovations will stay with us even after the pandemic lifts,” says SCL President Doug Kelly. Here's your #virtualevent planning checklist: bit.ly/2SJU2bs
