Why has interest in Amazon businesses collapsed? 1- the overall Ecom market has collapsed. Almost no deals are being done, and those deals are at 50% of what they would trade for in 2021. Solo stove was worth 2 billion dollars at one point. It’s worth under 100 million right now. That sums up investor interest. 2- sales are stagnant. Amazon marketplace sales are drowning single digits. That means the average merchant isn’t growing all that much. No growth story, even LESS interest. 3- all the big buyers went bankrupt It was a bubble driven by 4 mega buyers and 6 mid buyers. I have more money than thrasio. They aren’t buying LUNCH anytime soon. 4- the fees continue to rise. Even if your revenue has doubled since 2021, your EBITDA is most likely flat or down. Doing more work, more risk, more working capital for the same or LESS PROFIT. Amazon has a team of 200 MBAs dedicated to inventing new fees to fuck you. You have to literally pay for customer service jfc 5- platform risk. You can be banned tomorrow as an error. No clear path to be unbanned or correct it. You are fighting an ai chat bot for your life and your business. 6- no network effects. On Shopify, if someone buys a gunmetal ridge wallet, I can sell them a gunmetal keycase. Then a matching luggage and ring. Because of this, my Shopify LTV is literally 500% higher every year. On Amazon you can’t do anything and you don’t even know your customers name.