Marketing for financial & tech brands who want to be relevant in 4yrs. đ4M+ views driven for RIAs, Funds & Fintech. We replace noise w/market authority.
Austin, TX
Joined May 2017
- Tweets2K
- Following379
- Followers419
- Likes1.1K
"Show me the money." 8:00
What Financial Advisors Can Learn From Major Brands
Emily Binder - Jolt Conference full presentation
Ford Edsel
New Coke
Google+
Tiffany
... didn't understand their market, didn't look for the white space, paid the price.
youtu.be/qpalRKDxNMg?si=IZ0iâŠ
SEO Panel Agrees: Brand Is The New Backlink For AI SEO searchenginejournal.com/seo-âŠ
The shift from ranking to answering:
2010 â 2023: The SEO Era
We wrote website copy and social posts to appeal to "The Algorithm." We stuffed keywords and built backlinks to climb a list of blue links. We wrote skyscraper blogs.
đđŒ
2
45
We don't say 'click the link below' anymore. -Emily Binder
youtube.com/shorts/w9IexCtWNâŠ
18
When you're on an audio podcast, people can't see the micro expressions on your face. You have to bring energy and passion purely through your voice.
Vocal warmups:
đ« Do 10 push-ups: get the blood flowing
đ Do 5 tongue twisters / vocal warmups (search YouTube)
đ§ Hydrate
32
The rules changed.
Most firms haven't.
Interest Media has replaced the follow graph.
AI search is replacing trad search & referrals.
Companies who treat marketing as a strategic asset â not a line item to minimize â are capturing the trillions of capital currently in motion.
14
AI doesn't have a vibe check; it has a clarity check.
Eg: If you are a financial advisor, your "comprehensive wealth management" site text is invisible to a logic engine. But your specific answer to a Reddit thread? That's a lead generator.
1
2
87
Hear how Emily turned Grok, ChatGPT, and Reddit into lead gen engines organically (no spend):
Video: linkedin.com/posts/emilybindâŠ
27
The firms winning in wealth management arenât the loudest â theyâre the ones publishing the most useful thinking. Have a POV.
music.youtube.com/watch?v=ZUâŠ
29
Planning a Happy St. Patrick's Day post? Watch this first.
Lots of advisors think holiday posts add to brand visibility. They don't â it's just filler. Here's a better, more personal date-driven marketing idea from @emilybinder.
â¶ïž Before you post that Canva shamrockđ...
71
AI doesn't surface the most compliant firm. It surfaces the most coherent one. Generic marketing isn't just ineffective â it's now actively replaced.
#wealthmanagement #finserv
10
Clear space is the no-fly zone around a logo: fundamental in branding.
It's wild how many SMBs have no proper brand guidelines. Signs:
đelements nearly TOUCHING logo!
đrandom fonts
đŠno lockups
đno stacked logo
Remember, brand is a feeling. It lives in the subconscious.
ALT Examples of clear space around logos following brand guidelines best practice for design. Slack, Microsoft Bin, Reddit, PBS logo examples of safe areas.
Podcasters: Are you still doing a 30-60min host/guest Zoom interview?
In 2026 variety wins.
Top ranking podcasts across categories use these four different episode types. @emilybinder breaks it down.
đHow long should a podcast be? The new formula: youtu.be/vVSWukNpRWg
85
Can you tell the difference between human and AI music? I couldn't.
Clip from new conversation with @emilybinder & Henna Pryor. Find out how to create content with AI that doesn't dilute your authority and valueđđŒ
1
42
Watch or listen:
Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor
Spotify / Apple / everywhere: emilybinder.com/podcast/
YouTube: youtu.be/Jc8lDf3niqY
11
AI search reshapes how prospects find your business.
Optimize AEO = gain a decisive advantage.
No longer about keywordsâit's answers and coordinated SIGNALS across platforms.
RIA Case Study: Top Result on ChatGPT - Billion Dollar Financial Advisor beetlemoment.com/marketing-câŠ
17
New!
-$50/month invested will surprise you
-Overusing AI stunts your personal brand & POV
-Money beliefs / trauma
-Career: #1 method to negotiate a raise
@emilybinder & @Brittany_Mason
Navigating AI & Authenticity: A Dive Into Branding with Emily Binder youtu.be/RbTwUEOR0Uw?si=maG1âŠ
How to get recommended by ChatGPT - a case study.
Our client is dominating SEO and AEO (answer engine optimization / AI search) for their target audience.
ChatGPT recommends them as the #1 financial advisor for their niche. Googleâs AI Overview too.
beetlemoment.com/marketing-câŠ
1
54
Don't bother podcasting if you don't do this:
New episode of Voice Marketing with Emily Binder
Watch time: 4 minutes
youtu.be/63ZBEdeRG9Q?si=PPa8âŠ
1
30
You're traveling and golfing for four months while expert video clips drop and build you a flywheel on social media and YouTube.
The UnPodcast Package
Just 4 hours upfront nets 4 months of thumb-stopping Shorts and reels that drive your #1 business goal. beetlemoment.com/podcast-serâŠ
18