Founder @globetrottersai | Ex-CTO & co-founder @agorapulse ($0 to $20M+ ARR) | Agentic Web x TravelTech

Nantes, France
Joined November 2007
Every time a new distribution layer emerges, brands need a way to manage their presence on it. 2011: Facebook, Twitter, Instagram. 2026: ChatGPT, Gemini, Claude. I did it for social media (Agorapulse, $0 → $20M+ ARR). Now for travel. Live this week. 🌍 #travel #AI #B2A
1
1
2
119
“GEO is a distraction,” says Marie Haynes: AI assistants send 0.73% of the traffic Google organic search sends. Travel already knows the answer. A DMO rarely sells the trip. Its job is to put a place on the shortlist, long before the booking. No click. Still on the shortlist.
2
32
In our benchmark of 900 official destination websites, the average AI Readiness score is 30/100. Fewer than 1 in 10 meets the AI-Ready threshold. Check yours: readiness.globetrotters.ai/?…
13
Three questions matter more than AI referral traffic: 1. Readiness: can AI read your official information? 2. Visibility: do you appear, and is it accurate? 3. Impact: off-season stays, visits beyond the hotspots, local partners.
4
Benoit Hediard retweeted
Today we’re announcing Personal Agent Protocol — an open standard @Meta and @SierraPlatform are developing along with industry partners at @Genesys, @instinct, @RocketOTD, @Shopify, @stripe, and @Walmart. It will help define how personal agents interact with businesses and is open for anyone to implement. You can read more here - and if anyone is interested in joining let me know! sierra.ai/blog/introducing-p…
226
263
144
2,944
361,585
Benoit Hediard retweeted
I'm not sending my deck anymore 😂
241
416
306
4,138
737,777
Benoit Hediard retweeted
We are making Markdown files work natively across Google Drive and Docs. You can now preview .md files in Drive, open them in Docs, edit them, comment on them, and collaborate without converting the file into a Google Doc!
940
1,348
951
21,048
1,438,091
Benoit Hediard retweeted
I think most software products are about to get way too unfortunately messed-up complicated. Think Workday, but worse? I’ve spent the last month reworking the entire UX of our app, and most of that work has been removing things, combining things, collapsing flows, and taking features we worked hard to build and making them disappear into something simpler. I've noticed our product starts to split into two very different experiences. For the agent part of your product, the product is incredibly rich: context, tools, actions, memory, workflows, everything it needs to actually do the work. For the human, there's still a product but the surface area gets much smaller. Chat when you want to ask or direct something. Contextual controls when you’re already looking at the thing. And then a small, fun surface you can actually explore, understand what’s happening, intervene, and hang out in. Sometimes just enjoy watching the agent work. You have to resist the "chat is my app". Our product UX is now some new thing in the middle: a very deep machine experience underneath, with a very deliberate human experience on top. Man it's fascinating. The feeling I've been trying to chase is that of a thousand agents underneath with one mind on the surface. Who's nailed this the most that I can learn from?
22
5
1
85
11,242
Benoit Hediard retweeted
ROBO-DOTS
🤖 Made with AI
111
418
85
3,374
304,329
Benoit Hediard retweeted
🇫🇷 need to wake up.
64
38
31
349
323,594
Benoit Hediard retweeted
That DHH saying out loud that the age of writing code by hand is over for the industry, and causing such a huge uproar is a bit interesting, given this was clear enough since ~January for most of us using the models + paying attention. Removed paywall: newsletter.pragmaticengineer…
145
224
28
2,577
176,249
Benoit Hediard retweeted
The race for AGI Script: Sherpa by Pocket FM Video: Seedance 2.5
🤖 Made with AI
852
3,472
1,042
21,813
4,135,533
Benoit Hediard retweeted
Here's what OpenAI's agentic software factory looks like, today. Details: newsletter.pragmaticengineer… (thanks to all the OpenAI folks who explained how it works! And Perf Factory looks especially interesting to me)
150
377
82
4,515
643,649
Benoit Hediard retweeted
Lazy work used to mean too little output. Now, with AI, it often means too much and more work for everyone else. @tobi call it "slop grenades." A "Slop Grenade" is when you let AI produce the work and pass it on without adding any value (including checking it). Someone else has to wade through it, catch the mistakes, and clean up the mess. You save time and look productive but someone else pays for it.
My third conversation with Shopify co-founder and CEO @tobi. 0:00 How Shopify Uses AI 7:18 River: Shopify's Internal AI 8:55 How to Encourage Osmosis Learning 10:52 AI Dreaming and Self-Reflection 11:53 How to Use AI for Strategic Decision Making 14:11 The One Thing AI Cannot Do 16:04 What AI is Making Worse at Shopify 19:46 Predictions: Where AI is Headed Next 21:55 The Future of AI-Powered Software 24:40 Will CEOs Be Replaced with AI? 27:54 Can Superintelligence Be Controlled? 31:13 Critical Skills in AI Age 34:22 Why Complex Solutions are Usually Wrong 36:33 Conditions Needed for True Intuition 38:02 The Best Path Doesn't Have Instant Feedback 44:51 How Affirmations Can Shift Your Behavior 50:44 The Inobvious Thing Hurting Companies 52:37 Relationship Between Beauty and Creation 56:23 How SpaceX Moves Forward By Subtraction 1:00:24 Why Companies Need Refounding Events 1:01:50 Books as Cheat Codes 1:02:39 Three Books to Change Your Thinking Enjoy! (Includes paid promotions.)
151
656
298
4,846
1,504,154
100% aligned on this agentic engineering process and tools !
A write-up on our current agentic engineering process and tools at @KennSoftware in August 2026. Do we use loops, graphs, hypergraphs, Rube Goldberg machines? wesmckinney.com/blog/agentic…
1
94
Search returned links. AI returns recommendations. That’s a much bigger shift than it sounds. The company an AI recommends gets the customer. I think we’re entering a new era: after websites and social media comes AI Presence. Full thesis here: globetrotters.ai/blog/third-…
34
Benoit Hediard retweeted
As engineering, product, design, DS, etc. melt into a new kind of role, I was reflecting on what roles might look like in the future. For example, when I look at the Claude Code team I see what I think is five archetypes: 1. Prototyper: comes up with brand new ideas; churns out many ideas, most of which don't ship 2. Builder: quickly turns a prototype/idea into production-grade product/infra 3. Sweeper: cleans up the UI, simplifies the code and system, unships, optimizes performance 4. Grower: takes a product that has been built and iterates on it to improve Product-Market Fit 5. Maintainer: owns a mature system to make it secure, reliable, fast, and efficient as it scales Many people span across 2 roles, and sometimes 3 roles. I also notice that these roles are not really tied to job function -- eg. across Anthropic, some designers match category 1, some 2, some 3; same for engineers, PM, DS. A healthy team needs a mix of these, depending on the product: - A product that is new and pre-PMF needs people that are strong at 1+2+3 - A product that is growing and has found PMF needs 2+3+4 and some 5 - A product that has strong PMF needs 3+4+5 and some 2 Maybe product roles of the future will look more like this, and less like the domain-specific roles of today?
882
2,449
689
20,064
3,159,181