🏀 How ratiopharm ulm built a fan SuperApp with 100% verified users & 42.4% DAU/MAU stickiness 🎙 Darius Zähringer-Mertins · Vladimir Liulka · Milos Srdanov 🗓 22 Oct · 15:00 CEST · LinkedIn Live Register: linkedin.com/events/75113847… #SportsBusiness #FanEngagement #Basketball

5,656 to 9,473 monthly active fans in one month. The new feature? A login. Full breakdown in the article. blocksport.io/blog/two-front… #SportsBusiness #FanEngagement #SportsTech #FirstPartyData #DigitalTransformation

Lucentum Alicante is building its digital home. The historic Alicante basketball club is launching a new app that brings fans, sponsors and academy players into one club-owned space, developed with Blocksport. Ionut Georgescu, COO of Lucentum Alicante: "We are not launching an app, we are building Lucentum's digital home. One place where fans, sponsors and our academy players can all come together." Inside: gamification, voting, predictions, direct communication and sponsorship activations, all tied to a registered, engaged fan base the club owns outright. For sponsors, that means measurable presence instead of estimated reach. Lucentum joins a growing roster of clubs building their digital home with Blocksport, including Partizan, ARIS BC, AS Monaco and ratiopharm Ulm. 4 pillars: fans, community, business, academy. One ecosystem. #SportsTech #FanEngagement #DigitalTransformation

42.4%. That's the DAU/MAU stickiness of ratiopharm ulm's "Uuulmer" SuperApp in the German easyCredit Basketball Bundesliga. 1,351 fans open it daily. 3,183 open it monthly. For context, most consumer apps outside of social and messaging sit in single digits on that ratio. The number that makes it stranger: the app has 5000+ all time downloads. So roughly six in ten people who have ever installed it are still active every month. Not a launch spike. A habit. What builds the habit: - 4.6 events per user per day - 8.3 screens per session - 4 min 11 sec average session - 90% of users started fan missions - 15% regularly play match predictions And the fans behind it are identified, not anonymous. 100% verified email. 50% have verified phone numbers. hashtag#SportsBusiness hashtag#FanEngagement hashtag#Basketball hashtag#BBL hashtag#FirstPartyData

Blocksport is now the Founding Official Digital Community Partner of FORMULA AFRICA™. We'll power the FORMULA AFRICA™ Super App, the digital home for one of Africa's most ambitious youth ecosystems, connecting sport, education, technology and opportunity for the next generation across the continent. It's also our first Founding Strategic Partner role in a new model FORMULA AFRICA™ is building: rather than traditional sponsorship, strategic partners each bring specific expertise to one connected platform. "Africa's youth represent the world's most dynamic future, and driving engagement through innovative, mobile-first technology is at the very core of what we do at Blocksport." — Vladimir Liulka, CEO, Blocksport Proud to help build a digital home for Africa's next generation of innovators, creators and leaders. Full story: blocksport.io/blog/formula-a…

2min 46sec. That's how long the average AS Monaco Basketball fan spends on a single screen inside the club's app. Not the homepage. That gets 50 seconds. Not live game stats. Those get 51. The screen is the Roca Sphere block: highlights from the weekly 50-minute TV Monaco show about the club, surfaced natively inside the app. TV Monaco sponsors that app. Welcome screen, home screen, missions, voting. Most sponsor placements get measured in impressions. This one gets measured in dwell time, and it outperforms every piece of first-party club content in the product. Average session length across the whole app is 3 minutes. So one sponsored content block holds fans for almost the entire session. That is what happens when a broadcaster stops buying a logo slot and starts becoming a feature. 12,525 registered fans behind it. 93.4% with verified emails. Over 80% inside the Principality. Hyper-local, identified, measurable. #SportsBusiness #SponsorshipROI #FanEngagement #Basketball #EuroLeague

The Livingston FC official SuperApp is live. Blocksport's first UK launch, and the Lions now have one place their supporters actually live in: news, video, matchday, loyalty missions, rewards, and a direct line to the club with no third-party platform sitting in the middle of it. Shipping it before a season opener is the hardest deadline in football, and the team hit it. So from all of us at Blocksport: good luck to everyone at Almondvale on Saturday against Queen's Park. New season, new digital home, and hopefully three points to start it off. Come on the Lions 🦁 #LivingstonFC #FanEngagement #SportsTech #ScottishFootball #FirstPartyData

90% of Famalicão fans started an in-app mission. 50% finished it. That's not a drop-off. That's a data funnel with a 50% conversion rate, something no email form or social contest gets near. Look across clubs and the pattern repeats: → AS Monaco Basketball: 5,637 entered, 400+ became verified Super-Fans → Qarabağ FK: 95% engaged, 90% converted at the final stage → Kaizer Chiefs: 90% entered, 70% completed → OH-Leuven: 97% entered, 87% completed Six clubs. Three leagues. Two sports. Same funnel shape every time. Here's why it works: a social follow costs a fan nothing and tells a club nothing. A completed mission asks for one more piece of real data at every step, in exchange for a small reward. Fans give it up because they're already three steps in. Most clubs still budget gamification like a nice website feature. The math says it's actually your cheapest path to a verified fan record. The real question isn't whether you can afford a missions feature. It's what your cost per verified fan looks like without one. Full breakdown in the article. blocksport.io/blog/fan-missi… #SportsMarketing #FanEngagement #SportsBusiness #DigitalTransformation #FanData

Azerbaijan is not a global football market. Qarabağ FK still turned a 20% engagement rate into 65%. Before their fan app, engagement lived almost entirely on social media, at 20%, with no way to know who was actually paying attention. Today, inside a verified app the club owns, that number is 65%. Even against their own website, the app runs hotter: 72% engagement vs. 50%, with sessions running 4 minutes long against 34 seconds on the site. Over the past year, monthly active users more than doubled. Daily active users grew more than 5x. None of it took a mega-club marketing budget. It took moving fans off platforms the club doesn't own and into one it does, then giving them a reason to stay: fan missions, a points system, and a premium tier fans actually pay into. Qarabağ shares a Champions League group stage with clubs that outspend it many times over. Their app numbers don't look like a smaller club's. Full story below. blocksport.io/blog/how-a-clu… #SportsBusiness #FanEngagement #SportsTech #DigitalTransformation #FootballBusiness

Your club just posted a last-minute winner. 40,000 likes in an hour. Tomorrow, you will know none of them. Not an email. Not a phone number. Not one verified fan. That's the 0% problem in club marketing: the exact moments your fans engage the hardest are the moments you own the least. Even a standout SuperApp launch runs into this. Vitória SC pulled in 5,000 new users in 10 days, more than half of what their old app collected in two years. Still, only 15% of their social followers converted into app users. The other 85% stayed exactly where they started. Qarabağ FK flipped the ratio. In-app engagement went from 20% relative to social to 65% verified in-app engagement, just by moving the relationship into a channel they control. Once fans are inside an owned channel, the numbers change completely: 70% opt in 100% of accounts carry a verified email 70% share a phone number None of that happens on Instagram. Full breakdown in the article linked below. blocksport.io/blog/your-fans… #SportsMarketing #FanEngagement #SportsTech #FirstPartyData #SportsBusiness

A website session lasts 34 seconds. An app session, same club, same fans: 4 minutes. That's Qarabağ FK, one of three clubs we looked at when comparing app vs. website engagement: → OH-Leuven FC: 92% engagement in-app vs. 59% on the website → F.C. Famalicão: 84% vs. 59%, with roughly double the screens viewed per visit → Qarabağ FK: 72% vs. 50%, and a session length gap of nearly 7x The website is a lookup. Someone wants a fixture time or a ticket link, gets it, leaves. The app is a visit. Push notifications, fan missions, leaderboards, a profile that remembers who you are — none of that exists on a website, and it's the reason fans stick around. Full breakdown of what's driving the numbers, club by club: blocksport.io/blog/mobile-pl… #SportsBusiness #FanEngagement #SportsTech #DigitalTransformation #SponsorROI

🚀 Big news at Blocksport! We are thrilled to officially announce our entry into the Slovenian sports market through a landmark strategic partnership with KK @KKCedOL! 🇸🇮🏀 As the official Digital Innovations Partner and Sponsor, we are teaming up with the pride of Slovenian basketball to launch a new era for "6. Zmaj" (6th Dragon)—the club's dedicated fan platform. Together, we are redefining regional sports-tech through: Elevated Fan Experiences: Streamlined mobile interactivity, gamified activations, and exclusive rewards. Sponsor Synergy: Data-driven digital stages offering unprecedented target opportunities for brands. Hybrid Presence: Blending physical and digital match-day experiences at the Stožice Arena. The upgraded platform will be available on all major app stores at the beginning of the new season. 👇 Discover how we are setting a new standard for digital fan engagement in the region: blocksport.io/blog/kk-cedevi…

Partnership Announcement: Blocksport x Crowd Revenue We are thrilled to announce a strategic partnership between Blocksport and Crowd Revenue to redefine how sports organizations drive digital growth! 🤝⚽ In today’s landscape, fan engagement is only half the battle, the real challenge is turning that engagement into measurable commercial performance. By combining Blocksport’s AI-driven digital infrastructure with Crowd Revenue’s expertise in market activation, we are giving clubs, leagues, and federations the ultimate toolkit to succeed. 💡 What this means for the sports industry: Accelerated Engagement: Leveraging our Superapps and gamification tools to deepen fan relationships. Data-Driven Growth: Strengthening first-party data capabilities to better understand fan behavior. Revenue Optimization: Transforming digital tools into powerful monetization engines. "Our partnership with Crowd Revenue focuses on regions where digital adoption is accelerating rapidly. Their commercial insight and strong industry network make them a powerful partner in expanding Blocksport’s presence." — Vladimir Liulka, CEO at Blocksport "Too many rights holders have digital tools but lack a clear monetization engine around them. This partnership combines proven product infrastructure with commercial activation." — Tom Matthiesen, CEO of Crowd Revenue Together, we are empowering sports organizations to move beyond "just an app" and toward a sustainable, digital-first business model. 🔗 Read the full announcement here: blocksport.io/blog/blockspor…

Case Study Preview: Kaizer Chiefs FC × Blocksport How do you turn fan passion into measurable engagement and first-party data? Together with Kaizer Chiefs FC, Blocksport built a unified digital fan experience powered by gamification — moving fan interaction beyond social media into a single, owned platform. The results speak for themselves: • 45,000+ fans onboarded via the app • 82% engagement rate, driven by fan missions, points, and leaderboards More importantly, the club unlocked deeper fan relationships and a scalable foundation for data-driven growth. 📄 The full case study is available on our Linkedin: linkedin.com/feed/update/urn…

We are excited to announce our partnership with @cso_voluntari This collaboration marks Blocksport’s first partnership of 2025, and we are proud to start the year strong with a club that shares our ambition for growth and innovation. Together with CSO Voluntari, we will focus on digital transformation to help the club strengthen fan engagement, improve data acquisition and analysis, and turn these insights into better business performance. This partnership reflects our continued commitment to supporting basketball organizations across Europe in building modern, data-driven, and fan-focused operations. CSO Voluntari now joins a growing group of basketball organizations that trust Blocksport, alongside AS Monaco Basket, Partizan BC, ratiopharm ulm, Telekom Baskets Bonn, and the Slovak Basketball Association. We look forward to working closely with CSO Voluntari and building long-term value together. Read more about the partnership in the full press release

Blocksport AG informs token holders and the wider community that, following an internal review of market conditions, liquidity levels, and the evolving regulatory environment for digital assets, the Company has decided to discontinue the exchange listing of the BSPT token. Read more: blocksport.io/news/bspt-toke…

Blocksport has entered a strategic partnership with Livingston Football Club, one of Scotland’s most established professional football clubs. Through this collaboration, Blocksport will develop and deploy a comprehensive fan experience platform for Livingston FC — helping the club strengthen its digital relationship with supporters, centralize fan engagement, activate first-party data, and unlock new monetization opportunities. This partnership marks an important milestone in our UK expansion and reflects a shared commitment to innovation, data-driven decision-making, and long-term fan relationships. We’re excited to work with Livingston FC to deliver a more connected, engaging, and future-ready digital experience for their supporters — both locally and globally. Full press release below 👇

As the year comes to a close, we want to take a moment to say thank you. 2025 has been a year of progress, collaboration, and momentum for Blocksport. None of this would be possible without the trust, support, and insight of our clients, partners, investors, and advisors who continue to believe in what we are building. Christmas is a time to reflect on what truly matters — strong relationships, shared ambition, and the people behind the journey. We are grateful to be building the future of sports engagement together with such an inspiring community. From all of us at Blocksport, we wish you and your loved ones a joyful Christmas and a successful year ahead. We look forward to what we will achieve together in the new year. #Christmas #SeasonsGreetings #Blocksport #SportsTech #Partnerships #ThankYou

We are proud to announce a new partnership with FCI Levadia Tallinn, one of Estonia’s most successful and ambitious football clubs. Through this collaboration, Blocksport will deliver a dedicated Fan Experience Platform (SuperApp) supported by a comprehensive Customer Data Platform (CDP). Together, these solutions will help FCI Levadia Tallinn centralize its digital ecosystem, deepen fan engagement, enhance data-driven decision-making, and unlock new revenue opportunities. The SuperApp will provide supporters with seamless access to exclusive content, gamification, loyalty programs, digital memberships, match-day activations, and direct club communication. Meanwhile, the CDP will empower the club with advanced analytics and segmentation tools to support targeted marketing, long-term growth, and sustainable monetization. “We are delighted to welcome FCI Levadia Tallinn into the Blocksport family. As one of the most ambitious clubs in the Baltic region, Levadia understands the importance of digital transformation and engaging the modern fan. With our SuperApp and CDP, the club will gain a future-ready digital infrastructure designed to strengthen fan loyalty, elevate the club’s brand, and open new business opportunities.” — Vladimir Liulka, CEO, Blocksport This partnership further strengthens Blocksport’s presence in the Baltic football ecosystem, building on our work with Virsliga and FC Nõmme Kalju, and reinforces our mission to help sports organizations grow through digital innovation. We look forward to shaping the future of fan engagement together with FCI Levadia Tallinn.

🎙️ New Interview: “In football, emotion drives everything – but data makes it work.” In a recent conversation conducted by FBIN Network, José Pedro Dias — former Commercial Director at FC Porto and now Head of Sales at Blocksport — shares powerful insights on how football clubs must evolve in a digital-first world. ⚽ Key takeaways from the interview: Emotion rules football, but data makes it scalable. Unlike telecom or other industries, fans don't simply “switch providers.” Football loyalty is emotional, yet modern engagement must be data-driven. Fans expect year-round interaction. Clubs can’t rely solely on matchday moments — they need continuous, personalised engagement across digital channels. Most clubs struggle with fragmented systems. Blocksport aims to become the “digital home” for fans by unifying data and empowering clubs with a full ecosystem for engagement. Generational shift. While older fans value tradition, younger fans demand gamified, personalised, and mobile-first experiences. Clubs must adapt or fall behind. 💡 This interview is a must-read for anyone shaping the future of sports, fan engagement, or digital transformation. 🔗 Read the full interview on Blocksport’s website: blocksport.io/news/jose-pedr…