I use AI to grow "boring" businesses and build useful marketing tools (like https://xitter.cf/t.co/sfjtGxjCID), then share my learnings along the way.
Joined January 2023
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I found a $2.6 million plumbing company whose phone number doesn't show up until screen TWENTY-FOUR of the landing page they're sending ads to
there are millions of these out there, here's how you win them:
1) showing up and adding value
2) having a low risk offer
3) fixing the leaks in their marketing that help them book more jobs using the ai tools you use everyday
its never been easier to create an offer, reach prospects, and deliver repeatable results
side note: in boringfunnels.com I built a client finder tool that your agent (Claude Code is best) uses via MCP:
1) to find ideal boring businesses doing more than $2m
2) contact info
3) a funnel analysis to find their leaks
4) an offer to sell them
5) and emails to send
I want to make it easy for anyone to take advantage of the Main Street AI opportunity!
there’s no better time to own or help a boring business in the skilled trades and apply your AI knowledge to it
ai isn't replacing any of these and I guarantee there are millionaires in your city running some of them
- garage door repair
- garage restoration, storage, and floor refinishing
- drywall repair
- artificial turf installation
- composite deck installation
- fencing
- decorative concrete and driveway work
- asphalt surfacing
- emergency water, fire, mold remediation
- custom wallpaper installation
- generator sales and installation
- sauna and cold plunge installation
- custom home gym design and installation
- commercial kitchen hood cleaning and grease removal
beat them in the lead gen and customer service game. a bit better SEO, ppc, social, digital presence...calling back leads and getting someone there when you say you will goes an extremely long way
HOW TO BUILD YOUR AI SERVICES BUSINESS (targeting Main Street "boring businesses")
In 39 minutes:
- why you shouldn't sell ai automation, seo/aeo, or ad services
- why you shouldn't go after HVAC and plumbing companies
- why you should sell the ai reinvention of a $15,000-$20,000 service for $3,000-$5,000 with SOFTWARE margins
and exactly how I would do it...with a full funnel for a roofing company included
YouTube if you want to watch there! youtu.be/-JienW-k_1o?si=T0we…
Give me a like comment or follow if you enjoy. Hope you do
if you can build funnels that convert you can basically write your own ticket as a marketing engineer:
- start your own ai services firm and sell to clients
- get more leads and sales from the traffic you already get
- turn the products you/your team build into offers customers want
I'm convinced that in today's world getting traffic and building the thing isn't really the problem
its creating the copy, the design, the funnel, the follow up mechanisms at the speed of ai
without needing the have the taste and the expertise
that's why I created boringfunnels, really to just solve my own problem for the things I create
it finds the best funnels on the internet and lets your coding agent access it via MCP so you can build funnels like the best quickly
plus it has a free library you can browse to find components, copy, landing pages and more
love to see what you think, btw Opus 5.5 cooks at video
the issue with codex especially if you don't know to watch out for it: it will write 26,000 lines of tests and still doesn't ship a feature
it's best suited as a workhorse with a tight spec or as a reviewer, yep, even with astra
I find my velocity is much higher with opus 5.5 ... I use codex in a couple parts of my workflow right now but I really slow down when I let it captain the ship...anyone else?