brent burrows 2

always welcomed at @CBSBahamas

Everyone is obsessed with failovers & redundancy... “What’s our backup power situation?” “How fast can we swap ISPs?” “What’s the protocol for a processor outage?” This is amateur level thinking. Modern day visionaries are asking the real question: "How quickly can our business pivot to an NCR C5?" When the AI bot swarms inevitably take down the grid, your cloud infrastructure won't save you. Your $250k redundancy plan won't save you. Only pencil, paper, and raw 1905 General Store energy will save you. It’s time to disrupt tech by completely ignoring it: • Replace Salesforce with a Rolodex. • Ditch the GL software for a calfskin ledger book. • Swap automated billing for a guy named Howard who remembers who owes what. • Sunset your Slack and install air-driven capsule tubes. We must re-engineer brick-and-mortar retail from first principles. If your Q4 continuity strategy doesn’t involve a mechanical cash register that goes DING, you’re already behind. Where is your offline resilience framework?

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There is an easy way to combat the confusion - all the Government needs to do is come out publicly and promise that income tax (corporate or personal) will not be introduced during the remainder of their term. … But of course, this can’t be done. The cat is out of the bag - the accountants and auditors have been publicly telling their clients that the income tax is coming within 2 years; something that I imagine was disclosed to them behind closed doors.

eCommerce only creates value for both merchant and customer when friction is truly removed... If the online shopping experience is just as cumbersome or time-consuming as visiting a physical store, then what’s the advantage? Beyond convenience, successful ecommerce should demand significantly lower overhead than brick-and-mortar operations. Product-for-product, online sales should deliver higher margins through leaner teams and more efficient transaction handling. So how do you deliver a superior experience while using fewer resources? A big part of the answer lies in building customer confidence. Give shoppers the right tools to make informed buying decisions on their own - they need the confidence to skip the 'touch, hold, & feel' in-store ritual or the desire to contact your help desk for clarification & re-assurances. Yesterday, with the help of the experts at HeyMojo we introduced our new AI-Powered Insights widget on all of our PDPs. This intelligent widget instantly delivers rich, AI-generated information rendered during page load - equipping customers with the product knowledge, insights, benefits and FAQs they need to buy with confidence. Yes - our PDPs were already attribute rich with detailed descriptions, specs, photos, and data sheets - but now, we're taking that a step further with this AI enhancement. Quick, easy, visually beautiful. The customer must be enabled to regularly make high value purchases online - and that's when the ROI from ecommerce really begins to kick in - when you can realize those extra few points in margin.

Many eCommerce newcomers struggle to get both customers and employees to actually give their new platform a real shot... Believe it or not, online shopping can still feel intimidating and unfamiliar - especially in a traditional industry like hardlines retail. The key is taking the time to guide users toward that critical 'aha!' moment - the point when everything finally clicks. A few months ago I was on a panel that sat down with Craig Webb to explore exactly this challenge, and the full recap of our conversation is now featured in the Q2 edition of Hardlines PRO Dealer. If you're working to drive adoption in your retail or PRO channel, give it a read here: hardlines.ca/publications/pr…