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This funnel we built booked 57 calls in 62 days.
Another did $2M in 30 days.
I packaged the system behind both, and I'm giving away the whole thing.
Because the fix to your ad funnel is far easier than you think...
Most do NOT fail on design or tech.
They fail because they ignore how a stranger actually decides to buy.
That’s why, before we write a line of copy:
• We pull 10+ sales-call transcripts
• Lift the buyer's own words.
• Make the page read back the exact language your best buyers already use
Then your ad matches your page, and your page matches your nurture.
When you break that congruency, that’s where the leaks start to appear.
So I put the entire system responsible for our most PROFITABLE funnels ever, into one doc.
Inside, you get:
1. Our research process: pull 10+ sales-call transcripts and lift buyer language word-for-word into your copy
2. The 3 funnel structures that print on cold traffic (Call, VSL, Webinar) and the congruency rule that stops the leaks
3. The 5-email pre-framing sequence (plus confirmation-page videos) that DOUBLES show-up rates
4. The CRM decision tree that touches every lead so nothing slips
5. The full tool stack and daily workflow we run
Comment "FUNNEL" and I'll DM you the whole thing.
(must be following)
Brilliance | Ads & Funnels retweeted
My team can churn out winning cold traffic landing pages in beautiful deep REM sleep because we've done this over 200+ times and we know what makes a funnel work
Problem is most people underestimate the value of a landing page, so they:
- make up a headline
- Make up some body copy
- Throw some sections on the page
While ignoring that the landing page is the SECOND most important component after your ads
You CANNOT guess your way through it, you need to understand what works and why.
This is why most of our pages start making money day one
My team can churn out winning cold traffic landing pages in beautiful deep REM sleep because we've done this over 200+ times and we know what makes a funnel work
Problem is most people underestimate the value of a landing page, so they:
- make up a headline
- Make up some body copy
- Throw some sections on the page
While ignoring that the landing page is the SECOND most important component after your ads
You CANNOT guess your way through it, you need to understand what works and why.
This is why most of our pages start making money day one
Brilliance | Ads & Funnels retweeted
I see people sell books and run their traffic to shitty funnels that don't convert
We built this funnel for Nero Knowledge's $29 book "Outsmarting Reality" and made $388,000 in the first 60 days ONLY
Make better funnels.
I see people sell books and run their traffic to shitty funnels that don't convert
We built this funnel for Nero Knowledge's $29 book "Outsmarting Reality" and made $388,000 in the first 60 days ONLY
Make better funnels.
Join the free live masterclass on Nov 3rd.
Come learn why “qualifying for rich people” in your ads is quietly attracting poor people, stopping you from scaling past $1000+ per day profitably - and the NEW type of ad that meta wants instead
us06web.zoom.us/meeting/regi…
🤖 Made with AI
When was the last time you booked a call from paid ads and you knew they would buy?
If it's not recent or has never happened before, you're running paid ads on hard mode tbf
You need better positioning & better ads.
You think meta ads don't work for your offer?
We made our client $30K in the first 10 days of running paid ads
So here's my offer to you:
We'll make you 10 educational ads that will outperform whatever you're running right now, or you don't pay
DM me "10" and let's get it.
Free live masterclass
Only join if you sell a high ticket service, info product or software and you want to - or are currently - running paid ads to acquire clients.
Join here - us06web.zoom.us/meeting/regi…
Nothing beats a VSL call funnel if you're selling high ticket info
Once you have
- Proof
- Good ads
- Clear outcome & messaging
You can make life changing money with your first ever funnel.
Secure your spot here -> us06web.zoom.us/meeting/regi…
Hosting a free live masterclass this year on November 3rd at 2PM ET
This is limited to 100 spots MAX due to the capacity of the zoom room
I have a combined following of 18,000+ across all socials so 100 is only about 0.5% of my audience
These will be going out FAST AF since we're promoting this on ALL socials (X, Instagram, LinkedIn, Youtube, Email etc.)
Once we get to 100 people registered, registration will automatically close down.
Sign up here if you don't want to miss it -> us06web.zoom.us/meeting/regi…
Let's scale.
Wanna pitch your landing page against mine to see what wins?
I will build you landing page that will outperform your best ever page in 72 hours
If yours converts higher, you pay nothing.
When we smash it, you pay $397
DM me "PAGE VS" and let's get it.
Hosting a free live masterclass this year on November 3rd at 2PM ET
This is limited to 100 spots MAX due to the capacity of the zoom room
I have a combined following of 18,000+ across all socials so 100 is only about 0.5% of my audience
These will be going out FAST AF since we're promoting this on ALL socials (X, Instagram, LinkedIn, Youtube, Email etc.)
Once we get to 100 people registered, registration will automatically close down.
Sign up here if you don't want to miss it -> us06web.zoom.us/meeting/regi…
Let's scale.
7 things that kill your show rate on cold traffic
1 - Your ads speak to the wrong type of person so they flat out don't show up
2 - Your offer isn't exciting to the prospect
3 - You say the same thing as everyone else so no reason to show up
4 - You depend on your backend email flows
5 - Your sales team isn't proactively dialing leads
6 - You're sending generic followups to "remind them of the call"
7 - Your calendar availability is too tight so people book very far away into the future and lose urgency
Don't lie to yourself about demand
The demand exists for your product, you just need the correct positioning to sweep up that demand
But without the proper framework, you cannot do this.
It simply will not work and you will burn money on ads
The ONLY reason it's working on this offer is that we took the time to find the correct positioning to go with
Calls with actual interested buyers started flooding on day one
New YT video up on Youtube
Link here to watch -> youtube.com/watch?v=C3QcKk4n…
Relying on calendly reminders or your "backend email flows" to get people to show up is a mistake.
Unless you're spending $1000+ per day
That literally does not matter AT ALL
Hire setters to dial your leads from day 1
- dial within 1-3 minutes
- send personalized text based on their application
- do a mini discovery to get them engaged before the call
If you do this and get anything below a 60% show rate DM me I'll send you $100.
The Ecom guys shall be spending their entire life savings on ads
Everyone knows ad costs go up like crazy in Q4.
So if you're scaling ads right now, you need to mitigate your risk or you will flatline
We'll make you 10 winning ads in the next 7 days, and beat the best campaign you have ever run.
DM me "Q4 ADS" and let's get it.
"You just have to spend more money."
Is the most ridiculous idea in paid advertising
No sh*t
Spend more money on sh*t paid ads? Guess what happens next?…
That's what a coach told a business owner who had already spent $80K on the coach + the ads and gotten basically nothing back lol (just a bunch of leads who were poor)
They're doing about $6M+ a year completely off referrals, and wanted to start expanding…
So they brought in a coach to help
They changed the ads 4, 5 times until the ads were getting clicks
Then once people hit the landing page…nothing
Barely any video plays or applications
15 booked calls at around $400 each
3 of them were qualified
1 managed to showed up
Every other week the coach would come back with minor tweaks
Run this campaign structure. Change this line in the ads. Swap that creative with this one
When none of that worked it turned into "Oh the ICP is too small" and "you just have to spend more money"
At that point he told me "hey I can't waste time with this guy anymore"
But the worst part wasn't even the money
It was that they spent $80K and got a grand total of ONE qualified call and wasted all that time.
Why does this matter to you?
Now a couple of things went wrong here and you would be better off avoiding them:
First, they were obviously bad at making ads
Second, nobody had the skill to find the actual bottleneck
Third, they had a shit funnel and pre call sales process
On first glance, the ads weren't professional at all
They looked unpolished. Not like something a $6M/yr company would make
So that created an obvious mismatch.
It was visually unappealing.
The messaging was off, generic, & pain points weren't well articulated
The presentation itself was robotic AF even though it was filmed by the founder
The landing page headline was unclear AF and confusing so makes sense why no one was booking calls
And they couldn't figure out the problem so they kept spending money on a broken system thinking they would solve the problem that way
Spending more on that kind of setup just gets you more of the same thing at a higher rate
Bad leads.
What I told him to do:
-> Make better ads
-> Rewrite the page so a cold stranger understands what they get in 5 seconds
-> Start the application with 1-2 questions that filter for the right businesses
If anyone is constantly telling you "spend more" and nothing is working or changing positively after spending 3-7X your average cost per call
You need to take a closer look and hold them accountable
They've probably not diagnosed the actual problem
If you're one-shotting your landing pages with AI you're cooked in Q4
You will not get a cold traffic optimized funnel from AI straight away
Because AI doesn't know what's good and what's not
Take trading for example, a massive niche where everyone has some crazy unique mechanism
You want to break down why you're unique down to the simplest form so it's easy AF to understand or you won't convert cold traffic
The bulk of the work involved in building funnels that print is in editing up and simplifying the messaging A TON








