Bruce Cleveland

AI-native software companies are obsessing over the cost of intelligence—tokens, models, and inference. But the bigger opportunity may be engineering the cost of delivering it: using partners to share the cost of GTM, implementation, and scale. linkedin.com/pulse/partner-e…

@"Not Every Software Startup Needs to Become a Platform—And That’s a Good Thing"linkedin.com/pulse/every-sof… on @LinkedIn

@"Category Design & Measurement"linkedin.com/pulse/category-… on @LinkedIn

@"The Birth of a Category"linkedin.com/pulse/birth-cat… on @LinkedIn

@"Market Engineering v Demand Engineering"linkedin.com/pulse/market-en… on @LinkedIn

@"Adapting the Traction Gap Framework for the Enterprise "linkedin.com/pulse/adapting-… on @LinkedIn

@"Will AI-Native Applications & Agentic Systems Rewrite the T2D3 Revenue Growth Model?"linkedin.com/pulse/ai-native… on @LinkedIn

@"In Search of “Product Market Fit” is a Mistake"linkedin.com/pulse/search-pr… on @LinkedIn

@"My Digital Twin"linkedin.com/pulse/my-digita… on @LinkedIn

@"The Knowledge Worker is Dead"linkedin.com/pulse/knowledge… on @LinkedIn

@"Are You Ready for the Age of Agent-to-Agent Marketing? How CMOs Can Prepare for the Coming Shift in Buyer Behavior"linkedin.com/pulse/you-ready… on @LinkedIn

@"PromptOps: Marketing’s New AI Discipline"linkedin.com/pulse/promptops… on @LinkedIn

Fun interview. lnkd.in/gYBA2iid

We raced this weekend in Montréal - the warmup act before the F1 event. It was fantastic- poured rain for our first race and was nice today. Finished P2 in both races. Today, after being hit, avoiding crashes and getting stuck behind some traffic causing…lnkd.in/gZUjZWpK

I just received the text below via an unsolicited email to my Wildcat Venture Partners' email address. I keep this email active even though I retired from venture a few years ago. I get something like this several times each week. "I'm just checking to…lnkd.in/d94WtGHF

ChatGPT is ‘all the rage’ right now but your company’s success isn’t really dependent upon what you say - even if ‘AI’ generates the words for you. Your company’s success is dependent upon what everyone else says about it. This is why I believe Commun…lnkd.in/eDBgiqYm

I’m speaking today at this great conference for vets! It’s a privilege to support the people who have sacrificed for our country in the military as they now continue to contribute as civilians. lnkd.in/dykVitPx

I’m an advisor to CIPIO.ai. They are building a new category - Community Commerce Marketing - and a suite of applications that enable companies to quickly identify, authenticate, activate and compensate product and company advocates and ent…lnkd.in/gfurhxkZ