
Crafting the blueprint of tomorrow for the pioneers of today. Networked Think Tank - @buildcities
Joined January 2024
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𝑪𝑨𝑳𝑳 𝑭𝑶𝑹 𝑺𝑼𝑩𝑴𝑰𝑺𝑺𝑰𝑶𝑵𝑺: build_journal 01: Territories
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Proto-Town is a recently developed “innovation hub” in Caldwell County, Texas, positioned between Austin and San Antonio. Conceived as a company town for hardware startups, it reflects a renewed interest in spatially concentrated production ecosystems.
Socially, Proto-Town operates as a communal living environment, where founders reside on-site in shared or temporary housing. This arrangement collapses distinctions between labor, domestic life, and experimentation, producing an always-on culture of innovation.
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New Babylon (1956–1974) by Constant Nieuwenhuys is a speculative urban project envisioning a post-capitalist society structured by automation. Developed alongside Situationist theory, it proposes the abolition of labor in favor of continuous creative production and social play.
Constant developed the project through drawings, models, texts, and films, positioning architecture as a speculative and critical practice. New Babylon operates less as a buildable proposal than as a theoretical apparatus for rethinking social and spatial organization.
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The Pepsi Pavilion at Expo ’70 in Osaka, developed with Experiments in Art and Technology (E.A.T.), marked a shift from architecture as object to architecture as immersive system, foregrounding experience, perception, and information.
Internal conflicts between artists, engineers, and sponsors revealed the limits of collaboration, exposing tensions within corporate-supported avant-garde practice.
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