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LinkedIn's CMO Jessica Jensen just explained how its editorial team picks Top Voices.
The markers are about behaviour, and most of them are about what you do after you post.
Two more things she flagged:
→ creators on LinkedIn have doubled since 2021
→ video performs extremely well and most people still under use it. She suggests portrait for most posts
Snapchat surveyed 4,200+ AI users with Ipsos and WPP.
48% of consumers now use AI every day. Among creators and marketers, half call it a core part of their routine.
So for anyone posting: AI in the workflow is accepted. AI as the whole post isn't.
Drafting, scripting and editing with it is fine by most audiences. A post nobody actually made is what they're calling soulless.
TikTok is already gearing up for Black Friday, a month out.
On 20 October it put out a "Road to Black Friday" video series, with SharkNinja, Princess Polly and Dossier walking through how they sell on the app.
So the live audience for late November gets built in the weeks before it. A first ever live on Black Friday is talking to whoever scrolls past.
When does YouTube send your first Play Button?
Silver, at 100K subscribers. Nothing at 1K or 10K.
And 100K doesn't start the clock:
→ review takes up to 10 days
→ shipping is about 2 to 3 weeks after you redeem the code
The other 5 checks →
buzzvoice.com/blog/how-to-ge…
Instagram doesn't cut reach for AI content just because it's AI.
Adam Mosseri said so in his weekly Q&A. Ranking is meant to show people what they like, AI or not.
Until there's a better tool, the protection is being the known original.
Post it first, post it where your audience already knows you, and keep your raw files. They're your proof if a claim ever comes down to who made it.