More than 90,000 people read my newsletter about emerging trends ↓ previously: teen vogue, new york mag, mtv, seven seven six

Brooklyn
Joined January 2007
I spend hours a day on TikTok and never ever see AI generated people, fascinating how varied FYPs are
TikTok is now full of AI generated characters that are indistinguishable from real humans
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looks like mrbeast is trying to spin up his own alex cooper-esque unwell network
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i can't walk into domino park without thinking of carl lentz (which means i unfortunately think of carl lentz a lot)
I try not to judge other peoples’ marriages, but one specific aspect of the Carl Lentz tale I feel very judgey about is that he met the woman he cheated with while doing yoga in Domino Park, which as a park has the exact rank vibe of “where a megapastor picks up women”
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You can run but you can’t hide from the proteinmaxxed dot cake derivatives
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😵‍💫😵‍💫😵‍💫
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anytime I’ve had an investor reach out to me this is what I’m hoping the outcome will be but instead they just want to pick my brain for free 🙃
one of my good friends has a large billionaire patron who sponsors his content & is largely hands off. this means he doesn’t have to run specific sponsors or ads on his platform that feel unnatural & disruptive. from a strict creator monetization + livability perspective this seems like the cleanest model for content creation. i.e. creator can focus entirely on producing interesting work & the audience gets an undisturbed experience. the patron gets cultural influence, intellectual stimulation, or simply the satisfaction. more wealthy ppl should do this.
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the final death knell of millennial culture
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when healthy living bloggers rebranded "banana smoothie" to "nice cream" was a real turning point in culture
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i love student journalists!!!
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"People are still hungry for authenticity" — Nirvana's Krist Novoselic and also every marketer on the planet
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This is just incredible. I love it. Via @caseymlewis:
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Imagine running agents on your boy’s hotspot at the Beford L grind sesh
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new analog gen z trend incoming. who needs a lightphone when you could have a baby!
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so has jacob coxon started a paid substack yet or what
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only a matter of time before we start to see brand-sponsored influencer trips to burning man
Bethenny Frankel, not known for roughing it, is currently chronicling a Burning Man adventure in which she’s caught in a sandstorm. She remains, as always, watchable. vulture.com/article/bethenny…
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nothing cleans dust off quite like E.l.f. Cosmetics Holy Hydration Clean Freak Daily Cleanser
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We should have known this was coming
Los Tacos No. 1 after its private equity takeover
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a fun fact is that Alex Aster, author of the first authorized full-length Barbie novel, is the twin sister of Daniella Pierson, who co-founded (with Selena Gomez and her mom) the mental-health company Wondermind that's currently being sued by investors nytimes.com/2026/08/30/style…
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so how is the book, you may be wondering:
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