Cameron Cegala

reactance [ ree-ak-tuhns ] noun: an unpleasant motivational arousal that emerges when people experience a threat to or loss of their free behaviors. occurs when a person feels that someone or something is taking away their choices or limiting the range of alternatives.

“Controlling your time is the highest dividend money pays.” — Morgan Housel

Privacy concerns aside, I'm happy to be an early adopter on this one! ATL perks. apple.com/newsroom/2021/09/a…

Innovative brands have two roles to play: shake people out of complacency and entice them with a new approach. It’s about striking a balance between the new/provocative and the familiar/comforting. It’s the solution people never knew they were seeking. thoughts from Emily Heyward

The first time, ever (gasp!), a Top 7 Business School has admitted more women than men. Let's go, Wharton! 👏🏻 wsj.com/articles/wharton-is-…

As I continue down the path of problem validation for a new venture (fingers crossed nearing the end!), one question in particular continues to crop up. How might we transform a product into an experience? I would love to hear about any companies doing this in an impactful way.

I read in HBR that during times of stress, consumers buy what’s familiar and what they know. So I've been thinking, how do brands connect with consumers in a world of constant crisis? Not to mention a consumer who is plugged in 24/7 and perpetually distracted by the doom scroll.

Today is Women’s Equal Pay Day. March 24th marks the day into this year on which it took women to earn what men did through the end of 2020. That's 15 months verses 12 months. Today is the earliest the day has landed since 1996. Let's continue narrowing the gap! #equalpayday

Women belong in so many places. The kitchen is most certainly not one.

We've all experienced (or are currently experiencing) 'Zoom Fatigue', but who knew it is in part caused by our own good looks... news.stanford.edu/2021/02/23…

What distinguishes the great from the truly exceptional? Mental frameworks. value.app/feed/5-mental-fram…

Big news: @threefivetwoinc is officially a member of the Miroverse. Check out our templates for Pain-to-Importance Matrix (solve for the most painful, most important points) and Points of View Statements (find problems that facilitates and guides ideation).

"I remind myself every morning: Nothing I say this day will teach me anything. So if I'm going to learn, I must do it by listening. I never learned anything while I was talking." Larry King

That one time in life when achieving 40% isn't just not failing, but it's exceeding! Check out this article to learn how you can get 40% of your users to say they can’t live without your product. bit.ly/3hLLJEB

As we close out the year and take some well-deserved time to rest and renew, we all know that Q1 2021 is right around the corner. Here is a helpful resource to help you accelerate your planning process and gear up for company growth. Enjoy! bit.ly/2LSLLP7

"Part of the work of being a modern person seems to be dreaming of alternate lives in which you don't have to dream of alternate lives." (deep sigh) newyorker.com/magazine/2020/…

"This is not a Coke-bashing article. It’s about two very different approaches to growth." Know what your company is chasing. bit.ly/3mpWg9V

Something important to consider the next time you jump into a brainstorming session: generating lots of ideas isn’t the same as generating even a few good ideas. Break free of traditional thinking & create breakthroughs that matter to you & your customers! bit.ly/3lYLFmk

"While we humans are really good at solving problems, we don’t seem to be especially adept at solving the right problems." @richgoidel threefivetwo.com/blog/stop-s…