Founder & CEO of Scribely, a content accessibility solutions company specializing in alt text, captions, and audio description.

Truckee, CA
Joined January 2023
For GIFs, it's helpful to use action words that convey movement. Stay present and describe the motion like it's happening right in front of you. When in doubt, work in as many gerunds as you can. Gerunds = verbs that end in "ing" like splashing, leaping, reaching.
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And lastly, when you're describing emotion, it often feels subjective and like it doesn't belong in alt text. In this case, it's helpful to use words like "seems like" or "appears to be" to call out that you're making an interpretation.
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A5 This is critical for inclusion and helps takes the guesswork out of alt text. I encourage organizations to develop an alt text style guide directly informed by AT user feedback. And this feedback should be collected early on in the development process. #AXSChat
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A4 We need more support for users who manage posts outside of social media platforms (via DAMs or schedulers). Instagram still hasn't established API integrations for alt text with social media schedulers. This means manual workarounds on IG for alt text. #AXSChat
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A4 A lot of social media platforms like IG and FB are using AI descriptions when users leave alt text empty, either inadvertently or for all reasons discussed. Again, it would be helpful for platforms to make it easy for users to review the AI alt text before posting. #AXSChat
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A4 We need social media platforms to establish more API integrations with image source providers like @GIPHY who have alt text and can pass it when GIFs are shared from their platform. How is this not a thing yet? #AXSChat
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A3 And... when GenAI tools make a mistake about what's in an image, they will still attempt to interpret the results and describe it. We don't have a good sense of the level of confidence. An incorrect description sounds exactly the same as a correct description. #AXSChat#
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A3 AI may be getting better at "seeing" images but the describing part is still a challenge. Using AI doesn't change the accessibility requirement for alt text. We still need content publishers to provide an equivalent text alternative to the image. #AXSChat
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A2 Luckly, there's a solution. We now have @IPTC's photo metadata property, Alt Text (Accessibility). This means we can embed alt text in image files so it travels with the image between systems. Original press release: twtr.to/xkCH9 #AXSChat#
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A2 We need MUCH better systems for preserving and passing alt text through content ecosystems. We still need to adapt for context, but this saves time not having to start from scratch every time... #AXSChat
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What's up, @AXSChat!? Let's talk alt text. #AXSChat
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A1 The purpose of alt text is to provide an equivalent text alternative. This means we often need to go beyond basic details to describe the "why" of the image. What's the role the image plays for the audience? What's the message the image sends to the audience? #AXSChat
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Caroline Desrosiers retweeted
"If I could wave a magic wand, organisations would hold themselves accountable to the Alt Text they publish." This week @debraruh, @NeilMilliken & I talk with Caroline Desrosiers @cdayrose Founder & CEO of Scribely. #axschat Twitter chat tomorrow at 8 pm Dublin. #Accessibility
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Caroline Desrosiers retweeted
Are ChatGPT and DALL-E making us obsolete? We take an honest look at the pros of #AIArtGenerators like DALL-E. And in part 2 (coming soon), we’ll examine the cons. Click to read: buff.ly/3ZpIEi5
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Caroline Desrosiers retweeted
How do you describe motion in an image that’s not moving? Word choice is everything with #AltText so we’ll want to use plenty of gerunds, or verbs with an -ing that function as nouns and capture the action. Click on the ALT badge to read what we wrote! #PhotoOfTheDay
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Caroline Desrosiers retweeted
The number of web accessibility lawsuits filed citing the ADA reached a record high in 2022. Here's our Chief Accessibility Officer @JonAvilaA11y’s take on this surge, and how organizations can mitigate their risk: hubs.la/Q01BJMxY0 #A11y #WebAccessibility #ADA
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