ALT As Partner and Head of the Labour and Employment Practice at Shahid Law Firm, Rasha Maurice advises multinational and local businesses on complex employment matters, combining deep legal expertise with commercial insight to navigate an evolving regulatory environment. Since joining the firm in 2007, Maurice has developed nearly two decades of experience advising employers on the legal and operational dimensions of workforce management. Her practice is distinguished by a pragmatic approach that translates complex statutory requirements into commercially informed solutions, enabling organizations to manage legal exposure while maintaining operational continuity. Her work reflects a fundamental understanding that employment law extends beyond regulatory compliance: it is an essential component of corporate governance, workforce strategy and sustainable business operations.
ALT With more than 28 years of service to Baron Hotels & Resorts, Mr. Etawy’s career reflects a deep-rooted passion for hospitality and a lasting commitment to the values that define exceptional guest experiences. His professional journey stands as a testament to the importance of dedication, consistency, and the development of talent from within an organization. His promotion recognizes years of contribution to the group and marks an important milestone in a career shaped by experience, perseverance, and a commitment to hospitality excellence. As he takes on his new responsibilities at Baron Palace Sahl Hasheesh, his extensive experience and institutional knowledge will continue to support the hotel’s pursuit of outstanding service and memorable guest experiences. Reda Etawy’s achievement highlights the value of nurturing experienced professionals and creating opportunities for growth within the hospitality industry.
ALT With more than 27 years of experience in banking and financial services, including over 16 years at HSBC, a multinational bank, Ahmed has built a distinguished career in branch operations, business development, profitability enhancement, and customer experience. In his current role as Sector Head – Head of Segments Excellence and Wealth Management, Governmental Entities, Strategic Accounts & Business Banking at SAIB Bank, Ahmed focuses on strengthening business performance, advancing customer relationships, and supporting sustainable growth across key banking segments. His leadership reflects a strong commitment to operational excellence, strategic execution, and developing solutions that align business priorities with evolving customer needs. Throughout his career, Ahmed has demonstrated the ability to improve branch performance, expand customer portfolios, achieve branch breakeven, and build high-performing teams.
ALT With extensive experience across human resources, payroll, compensation and benefits, and people operations, Noha has built a distinguished career connecting effective HR systems with talent development, workforce performance, and sustainable organizational growth. In her current role at Orascom Hotels Management, Noha leads the development of a group-wide talent architecture spanning more than 35 properties across Egypt, Oman, and Montenegro, supporting a workforce of over 4,500 people. Her approach brings together talent acquisition, talent development, learning and development, culture and engagement, and organizational development into one integrated people journey. By aligning these pillars, she focuses on helping the organization attract, develop, and retain the people who shape the guest experience while building a stronger and more consistent talent culture across its destinations.
ALT With a career spanning banking, telecommunications, and consumer finance, Ashraf combines business leadership with a strong understanding of how distribution, digital channels, and customer needs shape sustainable growth. In his current role, Ashraf leads Mashreq Egypt’s digital strategy and alternative-channels business, overseeing mobile and online banking, payments, ATMs, self-service, digital onboarding, and strategic partnerships. His focus is on building accessible, trusted, and commercially sustainable digital banking experiences while coordinating product, technology, risk, and compliance teams to advance innovation and support evolving customer expectations. Before assuming this position, Ashraf led Mashreq NEO Egypt, overseeing its strategy, financial performance, customer acquisition, balance sheet, and partnerships.
ALT With more than 20 years of experience across the Middle East, Europe, and Latin America, Germán stands out as a multidisciplinary creative leader who turns creative thinking into meaningful brand experiences and measurable business impact. Today, Germán leads the Creative & Design Studio at ADNOC Distribution, where he connects creative strategy with business priorities, brand growth, and commercial impact. His leadership focuses on building stronger in-house capabilities, developing multidisciplinary teams, introducing new technologies, and evolving creative operations to support a more agile and effective business. His approach has helped bring creativity closer to the business while reducing dependency on external resources. By combining strategic thinking, creative excellence, and talent development, Germán continues to strengthen the connection between brand, customer experience, and commercial ambitions.
ALT From managing cost control and commercial governance on multi-billion-dollar real estate portfolios across Asia and Africa to advising on claims, variations and contract closeouts for major infrastructure and mixed-use developments, few leaders combine commercial acumen, project controls and international delivery like Ashraf Lotfy, Commercial Manager for International Projects at Qatari Diar. With more than two decades of experience spanning Qatar, Saudi Arabia and Egypt, Ashraf stands out as a steady hand on the commercial helm of complex, cross-border projects, ensuring that cost, schedule and contract risks are identified early and managed with discipline. In his current role at Qatari Diar since 18 years, Ashraf provides cost control, planning and commercial management support throughout the project lifecycle for international developments across Asia and Africa.
ALT With more than 25 years of experience across telecommunications, retail, healthcare, and financial services, Ashraf stands out as a modern technology leader who turns complex technology environments into scalable platforms for business growth and operational efficiency. As CTO of El Ezaby Pharmacy, Ashraf shapes and executes the technology strategy of one of Egypt’s leading pharmacy chains, driving large-scale digital transformation across a rapidly evolving business. His leadership spans cloud migration, enterprise platforms, cybersecurity, data-driven decision-making, IT infrastructure, and resilient technology operations, ensuring technology not only supports the business but accelerates growth while enhancing employee, customer, and patient experiences. Before joining El Ezaby Pharmacy, Ashraf spent more than two decades with Vodafone, including over a decade leading IT Operations & Support at Vodafone International Services.
ALT With more than a decade of experience in the utilities sector, Mohammed stands out as a modern engineering leader who transforms complex infrastructure challenges into efficient, resilient, and future-ready solutions. In his current role, Mohammed leads engineering and project development initiatives while overseeing multiple engineering divisions spanning Engineering Control, Emerging Technology & Design Optimization, HVDC & FACTS, and Engineering Support. Working closely with senior leadership, he develops strategic and contingency plans aligned with organizational KPIs, strengthens cross-functional collaboration, and introduces new methods, practices, and systems to improve the efficiency, effectiveness, and economy of transmission assets. His leadership extends to the 3Es Transmission Assets Program, where he focuses on functional analysis across substations, transmission lines, FACTS, overhead lines, and underground cables. His approach emphasizes life-cycle cost optimization.
ALT Based in the United Arab Emirates, he is the co-founder and CEO of Awe Research. His experience across research, business development, market strategy and innovation has shaped a leadership approach that combines analytical insight with commercial vision and a record of organisational growth. Said has spent nearly 15 years building Awe Research. Before co-founding AWE, he gained experience in marketing and brand management at Unilever and Carrefour. After earning a master's degree in innovation and entrepreneurship from IAE France, he joined TNS Worldpanel in Paris. He later took a regional business development role at Synovate, first from Egypt and then from Morocco, working across market strategy, client partnerships and research projects in multiple countries. His experience also includes working as a Business Coach with Microsoft and coaching graduation project teams at the French University in Egypt, where he taught business planning through project management frameworks.
ALT With nearly nine years of professional experience across the Middle East and India, Abha has worked across energy, media, financial services and large-scale operational environments, bringing together employee engagement, communication, wellbeing, inclusion and culture. In her current role at ADNOC Distribution, Abha drives the execution of employee experience and engagement initiatives across wellbeing, recognition, inclusion and employee voice. Her work spans employee listening, frontline engagement, surveys, communications, stakeholder management, budgeting and engagement reporting — connecting employee feedback with practical interventions and broader organisational priorities.
