cfs7ven

At the beginning of the year I had a mission of reviewing the whole Loyalty/Retention ecosystem for my brand but also taking the pulse of what was going on. For the past years, that field didn't evolved so much, but there are newcomers started popping-up last year which were very precise or had a specific piece of technology. My favorites were (still) @novel_commerce for Wallet Pass, @InveterateHQ for Memberships and @GameballCo for Gamifications. But to connect all of them and get a coesive experience was hard, it required extra coding, flows, tagging, etc. Until I came across @buildwithtoki! Not only it does all of the above (not as deep in some case compared to the other) and even more. And price wise, really affordable when you compare that with the legacy loyalty out there. The support is always the number one thing I'm looking for and the most important one as well. From my first touch point on getting to their site to have more information, to the introduction call and onboarding, everything was smooth, even the co-founder @ecomelise joined and helped me. I've always said that when you have founder that is involved in trenches, it makes a huge difference on the overall experience. I won't say that the platform is perfect yet, but they have established the pillars of the leading features for a 360 loyalty/retention experience. As we are slowly deploying it, I will share with you more on how it is going and the strategy we will be using to leverage it.