Commercial consultant/media professional, conference speaker, radio presenter. Passionate about all I do. YNWA.
London
Joined February 2009
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Reporting under missile strikes. Building a 100-person newsroom. Driving 70%+ revenue
I spoke with Zakhar Protsiuk, COO of @kyivindependent, on how they’re redefining the global news from a war zone.
@NewspaperWorld @INMAorg
Full interview in @TheDrum
thedrum.com/opinion/how-the-…
AI: Better Machines, Human Masters?
In an AI-saturated market, news media’s biggest edge is verified, human-curated context and guaranteed brand safety.
Read insights from Gerd Leonhard, Sir Martin Sorrell, Sir John Hegarty & more
lnkd.in/p/eZ7wHDG4
Is AI a threat to publishers, or a new revenue line?
I met Future's Jamie Samuel for @TheDrum on how "humans writing for humans" and AI-discovery products are turning tech disruption into commercial growth.
@INMAorg @NewspaperWorld @nicolemartineau
thedrum.com/opinion/mark-cha…
mark challinor
@challinor
Local news isn’t dying—it’s evolving.
@StarNewsGroup MD Paul Thomas speaks to me for @TheDrum on AI in the newsroom, saving regional media with ‘News for Good’, & why local ad spend is social impact capital. Interview is here: thedrum.com/opinion/star-new…
What does the future of media commercialisation look like? I sat down with Guy Griggs, SVP, Ad Sales @CNN , for @TheDrum to discuss “brandformance,” AI-brand agents, & the human trust USP.
Tech scales precision, but creativity drives memory.
thedrum.com/opinion/cnn-s-gu…
"Publishers put all their inventory in, and then they got largely screwed."
@TheDigitalVoice Julia Linehan joins me for a look at the 2026 media playbook. From taking the fight back to Big Tech to avoiding 'AI slop’, @TheDrum @juliasmithtdv
Read here: thedrum.com/opinion/the-digi…
News Horizons, my column for @TheDrum continues with East Africa’s James Sogoti of Nation Media Group on the future of news media. Read on for many insights from Kenya which apply to news media companies across the globe.
@Sogoti @NationMediaGrp
thedrum.com/opinion/how-nati…
"Community beats algorithm."
William Reed CEO Tracy De Groose talks with Mark Challinor for @TheDrum breaking down how she's turning a 162yo publisher into a connected intelligence engine & why deep sector expertise is the ultimate AI moat @InPublishing
thedrum.com/opinion/how-trac…
Adapt or die." I sat down with Sir Martin Sorrell for @TheDrum to discuss the issues facing global news media. Here is why it must evolve right now:
Read the full deep-dive interview here:
@martinsorrell @NewspaperWorld @INMAorg @S4Capital
thedrum.com/opinion/sir-mart…
I sat down with ITV's Director of Insights, Lara Izlan, to talk future of data, AI, & engagement.
The future of media belongs to the culturally agile. Dive into the full strategy blueprint:
@ITV @itvnews @lara_iz @TheDrum @INMAorg @NewspaperWorld
thedrum.com/opinion/itv-s-la…
How do you build a resilient news business in 2026? Politico UK GM Katie Palisoul spoke to me for @TheDrum to discuss the playbook: Let's stop chasing casual clicks & start building absolute audience reliance.
@politico @POLITICOEurope @NewspaperWorld
thedrum.com/opinion/politico…
My News Horizons Interview series @TheDrum continues with the Financial Times’ Angela Mackay, the FT’s Chief Commercial Officer & MD, Asia Pacific: a blueprint for resilience built on diversification, trust & tech pragmatism. @CappiWill @FinancialTimes
thedrum.com/opinion/ft-apac-…
News Horizons column for @TheDrum continues with my interview with Danielle Betras @ the New York Times' @wirecutter. Read the full interview & the strategic Insights I took as most important for news media in 2026:
@INMAorg @NewspaperWorld @nytopinion
thedrum.com/opinion/cha
News Corp Australasia’s, Executive Chair, Michael Miller @newscorp shares his '26 playbook with me. Targeted subs, AI Utility, Vertical video to reach U24s. Trust = Differentiator: Profess'l journalism, THE premium product. @NewspaperWorld @inmasouthasia
thedrum.com/opinion/news-hor…
Read my latest interview @TheDrum with news media apps pioneer, James Pimentel-Pinto: “(let’s) go back to creating things that amaze, surprise & provoke.
“The future of news isn't just digital, it's human-centered and AI-powered” @NewspaperWorld @INMAorg
thedrum.com/opinion/james-pi…
The "wild west" of social media algorithms is failing our kids. Nicky Cox, CEO of @ChildrenUnited, tells me for @TheDrum why she’s building a "trusted door" for Gen Alpha (the news industry's future readers)
@NewspaperWorld @INMAorg
thedrum.com/news/why-nicky-c…
News Horizons, interviews for @TheDrum continues today with the global powerhouse that is The New York Times specifically, with Tusar Barik, SeniorVP, NYT Advertising. A must-read: a 2026 blueprint for news media. @NewspaperWorld @INMAorg @newyorktimes
thedrum.com/opinion/inside-t…
Greg Piechota talks with me for my News Horizons column @TheDrum on what news media in 2026 needs to focus on...don't miss it:
@INMAorg @NewspaperWorld @g_piechota
thedrum.com/opinion/internat…
The future belongs to brands that offer “substance and soul” – human-led authority that AI cannot replicate. Read my exclusive interview with Amie Green, CMO at the AJC:
@ajc @NewspaperWorld @INMAorg @hugorojo
thedrum.com/news/how-the-atl…
