Chris Kane retweeted
It’s out!
@ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation
92% of DOOH OpenRTB demand flows to 10 publishers 🤯
And comes from 70% NON DOOH pipes
Do buyers know what they’re buying?
Do publishers understand the impact?
theoohinsider.com/dooh-openr…
Chris Kane retweeted
Powered by @JounceMedia's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results: ow.ly/kC9550Q5YXi
#DigitalAdvertising #MFAs
Chris Kane retweeted
We're proud to announce additional steps we're taking to further protect our clients' media investment against MFA sites in partnership with @jouncemedia groupm.com/newsroom/groupm-i…
Chris Kane retweeted
.@GroupMWorldwide partners with @JounceMedia to mitigate ads served on MFA websites.
Details:
campaignlive.com/article/gro…
Chris Kane retweeted
More of this please....
Starting July 1, @sharethrough will automatically remove Made For Advertising inventory by default from all PMPs. This is how ad tech companies restore trust in the open internet.
sharethrough.com/news/cleani…
Chris Kane retweeted
Should publishers kill OpenBidding and TAM or is that only a luxury TTD can afford? We go deep into SPO with @jouncemedia's @ckane on the latest pod.
Spotify: open.spotify.com/episode/41A…
Apple: podcasts.apple.com/us/podcas…
Chris Kane retweeted
Exciting results from our work with @Pubmatic and @Jouncemedia, using Consumer Experience Auction Packages for video buys.
➡️ 180%+ higher win rates
➡️ 24% increase in viewability over benchmark
Check out the NEW case study for more.
bit.ly/3hvHj91
Chris Kane retweeted
New: Publishers like the LA Times, Complex, and Conde Nast are buying traffic from mobile apps like Subway Surfer.
On some days, more than half of a publisher's traffic came from these mobile adtech companies (!!)
marketingbrew.com/stories/20…
Chris Kane retweeted
BREAKING: We're pulling back the curtain on "rewarded traffic," and showing you how it's actually delivered. Big publishers have been using this inorganic traffic to fulfill direct campaigns for years.
deepsee.io/blog/rewarded-tra…
Chris Kane retweeted
We are thrilled to be partnering with @EMXdigital to bring the best of the web to every buyer in every DSP enginemediaexchange.com/blog…
Chris Kane retweeted
While they're at it, maybe Google could make supplier / supply path targeting a native feature of DV360 so that trading desks and brands could do SPO and reduce their carbon footprint and increase working media. h/t @Edouard_b 3/
Chris Kane retweeted
The 10 largest web publishers capture half of all web spend.
The open internet supply is going to get more and more concentrated.
admonsters.com/open-internet…
Chris Kane retweeted
Our 2022 State Of The Open Internet report is out!
jouncemedia.com/blog/2022/3/…
A few highlights from this year's report: 👇
Chris Kane retweeted
Me, waiting for the next @jouncemedia SPO research report on a "5-part framework to simplify the way buyers think about the supply landscape" (and I'm being serious, this sounds unbelievable awesome).
Chris Kane retweeted
At #AdweekNexTech, @jouncemedia's @ckane talked with @AnheuserBusch's Laurel Van Tassel about how brands can achieve a more efficient digital ad strategy by understanding exactly what they’re buying through each exchange. nytv.to/bRrQl
Chris Kane retweeted
A Marketer's Wish List For Supply-Path Transparency bit.ly/3cAsSta by Ben Epstein, @jouncemedia
Chris Kane retweeted
Thanks to @PubMatic for including us in the Supply Chain Innovation series. There is no one size fits all SPO strategy! beet.tv/2019/09/reduce-excha…
Chris Kane retweeted
We're excited to upgrade our free supply path database with sellers.json files from 66 participating SSPs. 2019 is shaping up to be a good year for programmatic transparency! jouncemedia.com/blog/2019/9/…
Chris Kane retweeted
The folks at @brave discovered a cookie-syncing Iframe and they make it look like the Pentagon Papers: brave.com/google-gdpr-workar…