The Faloween contest is live. Make a monster on fal, and yours could replace the “?” in our Halloween trailer. You’ve got 48 hours to enter: 1. Create an original monster using any image model on fal, or ask fal Agent to make one for you. 2. Post it on Instagram or X, tag @fal, and add #faloween. 3. Get your entry in before [Wed, Oct 28 at 11:59 PM PT]. The winner gets $500 in fal credits, and their monster stars in the full trailer, out October 31. A few rules: original monsters only, so no real people, celebrities, or characters from movies, games, or shows. The fal team will pick one winner. By entering, you agree to let us feature your monster in the film and our posts about it.

New work: @fal design lab presents a new home for fal.ai. We redesigned most of our brand elements procedurally for scalability, consistency and efficiency, in addition to updating the web UI elements, a tighter typographic presence for legibility and contrast, as well as some surprise-and-delight elements. For fun. 🤠 Why the update? We needed a foundation that could grow with us: a clearer home for careers as our team grows, a better toolkit to tell our product stories, more engaging ways to showcase what our customers are making, and room for experimental and longer-form content exploring how people use fal. So much more we want to do, but the fun continues~

New work: @fal Worlds visual brand identity and interaction design Our foray into the realm of World models. Infinite possibilities. We wanted to craft an identity around the different ways people interact with this technology, the personas they take on, and the many forms these worlds can take. Are you a wanderer, a creator, an explorer, a dungeon master, a cinematographer?