big brand marketer, player of full-contact sport on 1200 lb. animals
San Francisco Bay Area
Joined January 2008
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Christine Chartier retweeted
Measuring success and understanding the customer journey can be difficult. Join us to learn how to leverage the power of funnel metrics and attribution to depict the full customer lifecycle and drive revenue. #funnelmetrics #attribution Register now: bit.ly/2Kqg7TB
Christine Chartier retweeted
How much value can attribution really deliver? Only having one side of the coin doesn’t give you a true understanding of the customer journey. Join us to learn how you can harness the power of funnel metrics to tell the complete story. bit.ly/2MLGsNA
So true... xitter.cf/fc_insights/status/100…
If you're not doing it, your days are numbered. In today’s digital business, neglecting full funnel marketing is a dangerous career move as you fail to realize both the responsibility and opportunity to guide a prospect through their purchase decision.
bit.ly/2ys1pd4
Sign up now! xitter.cf/fc_insights/status/100…
But under NO circumstances should you squeeze his nose 🙅♀️🔴 Got it? @andertoons #martech #marketing #data #business #funny #cartoons #comics
Insightful blog from @insightpartners on Metrics vs KPIs xitter.cf/fc_insights/status/100…
Check out "Marketing KPIs That Matter (Spoiler: It’s Not Just MQLs)" from guest blogger Charlene Chen from @insightpartners #marketingkpis #mqls #pipeline
bit.ly/2y28C3w
Christine Chartier retweeted
Multi-touch attribution modeling lets marketers more accurately measure the collective impact of specific tactics... But it’s not easy and can't exist in a vacuum. @Forbes #attribution #multi-touch #marketing
bit.ly/2sMPQrW
Christine Chartier retweeted
What martech would you take with you to a desert island? Our head of marketing @christinevermes walks you through this thought experiment for building out your stack.
bit.ly/2Ld0xuj
Nice to see @BonnieCrater quoted in Forbes today on local Bay Area resources for entrepreneurs @Forbes @vctaskforce @fc_insights #Entrepreneurs #SanFrancisco #VentureCapital xitter.cf/fc_insights/status/100…
Why is Marketo's acquisition of Bizible not going to cut it? Find out in this article by @SalesTechStar
bit.ly/2ID3Y0H
Interesting perspective xitter.cf/fc_insights/status/998…
Why is Marketo's acquisition of Bizible not going to cut it? Find out in this article by @SalesTechStar
bit.ly/2ID3Y0H
Christine Chartier retweeted
Lying Like An Executive? Interesting Op Ed by our own Bonnie Crater on using insights to avoid fake news
bit.ly/2KH08Ai
Great coverage. Thank you @MarTechSeries xitter.cf/fc_insights/status/992…
Great overview @MarTechSeries on Full Circle Digital Source Tracker Unveiled to Refine Martech Revenues martechseries.com/analytics/…
A perfect way to track digital engagement (even anonymous) and it's effectives right next to sales data - now you see the full marketing AND sales picture. @fc_insights @00bernstein @MrOzDavis @JayJennison xitter.cf/fc_insights/status/992…
@fc_insights announces Digital Source Tracker, a new capability that captures digital engagements, including anonymous touches, to measure the effectiveness of digital campaigns on the customer journey and impact on revenue inside @salesforce . fullcircleinsights.com/full-…
The war for the system fo record is on... who will win? @salesforce @SalesforceVC @Pardot xitter.cf/fc_insights/status/991…
The war for the system of record has begun @salesforce @Pardot @SfdcEinstein Should data stay in marketing automation platform or #salesforce? We say Salesforce! xitter.cf/BonnieCrater/status/99…
Couldn't get any cuter... #bestboothbabe xitter.cf/fc_insights/status/991…
We believe in a more diverse and inclusive tech industry and are dedicated to having a diverse team and board. When we have a choice of investment partners in the future, the diversity of their firms will be an important consideration #foundersforchange #timesup xitter.cf/BonnieCrater/status/97…
Here's to strong women: May we know them. May we be them. May we raise them. May we let them lead. Announcing sponsorship of new female founder series fullcircleinsights.com/full-… #PressforProgress #InternationalWomensDay #IWD2018 @Serena_Schuler
Christine Chartier retweeted
The Battle of Salesforce IDEs: Dive into the almost endless choices of development environments that are offered by Salesforce and the community while exploring the benefits and limitations of each one with our very own @WatsonRobertB bit.ly/2mPVzMU
Great article in @MarTechSeries with @BonnieCrater of @fc_insights xitter.cf/fc_insights/status/917…
“If the data is incomplete...neither human nor machine will draw correct conclusions." Interview w @BonnieCrater bit.ly/2xtQJVO