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We help brands to discover and tap in to the pockets of culture that drive growth. Powered by award-winning AI with cultural strategist expertise.

London, England
Joined May 2016
🇬🇧 🚘 STAYCATION NATION As city dwellers seek to make the most of domestic holiday discoveries, countryside retreats and car hire are proving increasingly popular. blog.codec.ai/staycation #staycation #staycationuk #holiday #carhire #travel 📢 @tiktok_uk @SixtUK @JLR_News
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🛠️ 🍸 SUPER HOSTERS Homemakers are upgrading their personal spaces to suit post-pandemic needs and to live - and #host - better. blog.codec.ai/host 📢 @IKEAUK @JohnLewisRetail @BandQ 🖊️ @biabezamat #tablescape #interiordesign #hosting
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New #gaming research this week of #E32021 @E3. Exploring one of the fastest-growing communities within gaming - the Gaming Reformers. Based on +1.8M content engagements analysed over 12 months on the AI-powered Codec platform. blog.codec.ai/gaming #e3 #esports @theESA
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🍬💊 Snacks with benefits Working from home and new health concerns have helped boost an industry focused on functional yet tasty snacks. blog.codec.ai/snacks @myairroutine @get_nourished #wellness #nutrition #snacking #functionalfoods
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🐾 🥰 ETHICAL PET PARENTS Conscious pet lovers are seeking to meet the health and wellbeing needs of their pets - without compromising on sustainable living. blog.codec.ai/petparents #petcare #ethical #sustainability #vegan #artificialintelligence #ethicalbrands
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👄 🌟 EDIBLE BEAUTY Beauty consumers exploring the relationship between what they eat and their skin's health. Read about the evolution of the beauty + food trend, and opportunities for brands to connect. blog.codec.ai/ediblebeauty #beauty #health #wellness #skincare #nutrition
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Meet the Digi Fluid community - digital native, creative fashion fans. ✨ Brands ♥️: @glossier @diet_prada @tiktok_UK @Nike @telfarglobal Reach this audience with Codec cultural contextual targeting using any #DSP. Find out more - blog.codec.ai/fashion #fashion #AI #genz
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🕹️♿ PROGRESSIVE PLAY How the historically overlooked gaming world is emerging as a leading space in inclusive design and progressive thinking. Download the one-pager >> blog.codec.ai/play #gaming #innovation #accessibility #design #Xbox #adaptive
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We've seen a steady increase in family-focused communities engaging with #financial wellness content. What does this trend mean for brands? Read the full report blog.codec.ai/finance #wellness #financialservices #financialwellness #marketingandadvertising #mentalhealth #AI