Copywriting tips and techniques from ‘Copywriting Made Simple’. Available in paperback, hardcover, ebook and audio from Amazon.
Joined March 2012
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Writing vs #Copywriting (1/13)
ALT Comparison between describing a potato as 'Maris Piper' (writing) versus 'Healthy lunch for one' (copywriting)
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📖 My new book ‘AI Can’t Write, But You Can’ is published today! #ai #chatgpt (thread…) mybook.to/aicantwrite
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Writing vs #Copywriting (2/13)
ALT Contrast between writing and copywriting, using promotional text for a fitness treadmill
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Today's your last chance to grab my new book 'The Freelancer's Business Brain' for the redonculous intro price of £1.95/$1.95! mybook.to/businessbrain #freelancing
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🏔️ The ebook of 'One for Joy' is free for today only… (normally £4.95/$4.95) #introvert mybook.to/oneforjoy
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I’m delighted to appear on David Hall’s @quietandstrong podcast to talk about #introversion, solitude and my book ‘One for Joy’. Listen wherever you pod or at thequietandstrongpodcast.buz…
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To write problem/solution copy, take the benefit you want to highlight and combine it with a situation your reader is facing, or something they'd like to change.
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Last day today!
Attention fellow introverts: you can get my ebook 'One for Joy', all about the pleasures of solitude, for just £0.99 during June!
Readers say: 'Genuine pleasure to read' … 'Thought-provoking and insightful' … 'Spoke to how I feel'
Check it out here:
amazon.co.uk/dp/B0BN49NLM6?&…
Copywriting Tips retweeted
Attention fellow introverts: you can get my ebook 'One for Joy', all about the pleasures of solitude, for just £0.99 during June!
Readers say: 'Genuine pleasure to read' … 'Thought-provoking and insightful' … 'Spoke to how I feel'
Check it out here:
amazon.co.uk/dp/B0BN49NLM6?&…
Due to changes at Twitter, this automated account can no longer operate. Thanks to everyone who has followed, liked and shared!
Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.
The average phone can display around 60–70 words. Shrink your editing window to the size of a phone screen and notice how your copy looks and feels.
To write problem/solution copy, take the benefit you want to highlight and combine it with a situation your reader is facing, or something they'd like to change.
Even if you're targeting a specific demographic, don't say 'Hey, anglers!' or 'Calling all audiophiles' or anything similar. It shatters the sense of a one-on-one conversation.
Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.
To use distinction bias, focus on how the product is different from competitors or alternatives, choosing a frame of comparison that favours it.