BigTex 🇨🇱 retweeted
We're in a new era of communication, and only one side seems to be living in it. The old guard consultant class is about to be relegated to the dustbin of history.
If you think that high prices lost the election for the right, you don't understand marketing. Humans have no problem paying a premium for a good quality brand. Notice the word "brand", not "product". Are Nikes better than New Balance? Nope. But the brand is better. And notice what happened when they tinkered with the brand and screwed their core narrative? Nike stock fell through the basement. Did the product change? Nope. The brand did.
It's not the product, it's the brand. Results don't sell the product, the storytelling does. Will these newly-elected commies lower prices? Of course not. Are they gonna get you free healthcare? No, your insurance is gonna get even worse, just like it did the last time they tried socialized medicine. They're not going to do anything they've sold you, but...like Saul Goodman said: if you're committed enough, you can make any story work.
The committed storytelling of a couple insane podcasters was enough to fracture an entire political coalition from their own side in less than 2 years...they have zero power, zero credibility, they've never actually governed anything nor produced any results, but...they're good storytellers, and that's all that matters. Are they telling a good story? No, it's atrocious, but they're telling their atrocious story effectively and compellingly.
It is 100% true that everything's too damn expensive, and we all know that inflated prices are always sticky. Does anyone know that it's entirely the result of shutting down the global economy over the flu and (both naive republicans and democrats) printing infinity dollars for several years? Nope...because nobody has effectively told that story, and it's an unsexy story to tell. "Free stuff!" is a VERY easy story to tell, and when everyone's gotta take out a second mortgage just to pay their insurance premiums, "free healthcare" is an unbeatable story. It doesn't matter that "free healthcare" doesn't exist and socialized medicine is a terrible product...it's not the product, it's the brand. And "FREE!" is a great brand.
You can't get mad at people for having the financial literacy of a 9 year old. I mean, you can, but they outnumber you a million to one, so it's not going to be productive. You need to figure out how to make an unsexy story sexy, or else the "free stuff!" crowd is going to eat your lunch every time. If you give people a choice between earning a six pack on a treadmill or taking Ozempic, they're gonna choose Ozempic...they don't care about the side effects. If you give people a choice between fiscal discipline or free stuff...guess what they'll pick? They don't care about the side effects.
With projected growth of 5%, the economy right now is stronger than it's been in generations. Is that the story you hear? Nope. Is that the vibe you feel? Absolutely not, especially when every time you fill up your gas tank, it feels like a diesel enema.
It's not the product, it's the brand. A great product can fall into oblivion with bad messaging...a single bad review from one effective storyteller can tank a restaurant. The "influencer economy" is lucrative for a reason; everybody inherently understands the importance of effective storytelling...except the right. Zohran Mamdani gets it...he has an army of influencers on staff. In a perfect metaphor of this transitional phase of old guard vs new wave political messaging, Zohran nuked the Vice President into oblivion with maybe the biggest ratio in the history of the internet. By simply posting the subway assistant meme, Mamdani got 2 MILLION likes, quoting a post from the VP that had only 10K likes. If you're reading that sentence thinking "this is fucking ridiculous, you're talking about social media likes as political analysis now?"...you are the problem.
Yes, this stuff matters. Rizz matters. The President did a masterful job of this kind of retail politics in his historic 2024 campaign...you can be angry that this is what politics has been reduced to, but you can either adapt or die.
"No the problem is, you didn't deliver enough for the American people!" Are you a moron? Since when does anybody care about that? What have democrats delivered for Californians in the last 20 years? Unmitigated wildfires, homeless drug zombies everywhere, roads that look like Fallujah in 2004...people don't care about results. They think they care about results. That want you to believe they care about results, just as Nike wants you to believe their shoes are better than New Balance...but at the end of the day, all people really care about is the swoosh.
Adapt or die.
Guys, I hate to break it to you, but most political advisors are so bafflingly incompetent, it would make your head spin. All the talented communicators go work in Hollywood or at Saatchi and Saatchi, and these political bros never tap these agencies for help...I've connected several campaigns with literally the best marketing geniuses in the game, got them discounted rates, even...and they just never even bothered calling. It truly feels like a lot of consultants and candidates just want to lose.
You ever wonder how my ads went so massively viral, but there's not been a single candidate who's come close to it? It's their dumbass advisors. I didn't go with any political advisors, and they were SO mad about it. I partnered with a filmmaker and marketing wizard, instead of political grifters. Why? Because I wanted our messaging to be effective. Political ads suck. Nobody watches them. I wanted people to want to watch my ads. The fact that nobody else understands this is...I honestly don't know how to explain it, other than they want to lose.
There are a bunch of candidates who love it when their party loses power. It takes all the heat off them, because then they can't be expected to pass legislation when they're in the minority, plus they can fundraise way better off of the rage when the opposition is running roughshod over the country. Baffling to watch.
BigTex 🇨🇱 retweeted
Should have been a delay of game against the Titans on 4th @NFLOfficiating
(@BelieveInCLE)
BigTex 🇨🇱 retweeted
A 78-year championship drought and the burden of a team and its fan base:
nytimes.com/athletic/7703367…
BigTex 🇨🇱 retweeted
And now, Weekend Update would like to wish a happy birthday to comic legend George Burns, who turned one hundred years old today.
You know, I don't know the secret to his longevity, but I think I speak for all of us when I say I hope Pauly Shore doesn't know it either.
They're eating their own at @KenyonCollege as the Associate Provost has been placed on leave due to a sexual assault accusation from over 30 years ago in which he was not charged. And they're thumping their chests about it...
BigTex 🇨🇱 retweeted
I asked Jose why he was laughing here, and he said he knew the pitch coming was a changeup and Adell could rollover, and hit a ground ball to the left side of the infield, so he took off to 3rd hoping he would pull Junior and Walls to the bases and open a hole in the infield 🥴
BigTex 🇨🇱 retweeted
For the upset about Shane Gillis’ whore outfit joke, please allow Dave Chapelle to clarify
BigTex 🇨🇱 retweeted
"Just because Ken Paxton made some bad personal decisions doesn't mean I have to put my face in a wood chipper and vote for people who have gone plumb crazy!" -- @ScottJenningsKY
BigTex 🇨🇱 retweeted
Wife Frustrated That Husband Doesn't Realize She Wants Him To Be Quiet And Also Talk To Her And Also Leave Her Alone And Also Come Talk To Her buff.ly/Fo76XZs
BigTex 🇨🇱 retweeted
🚨 Breaking: BBC reports that hostile Israeli passengers violently attacked the peaceful pilot who wanted to crash land the plane
BigTex 🇨🇱 retweeted
The reality of the Holly Rowe situation: sideline reporters are completely unnecessary. The job only exists so that women have a place on the football broadcast.
Coaches and players give them nothing but canned answers, and they’re constantly pulling people away from celebrating big moments with their teams.
The job adds nothing to the broadcast. Get rid of it.
BigTex 🇨🇱 retweeted
Gayle King could not process that the lone holdout juror in the Lindsay Clancy case was a black man 🤣
@adamcarolla @ElishaKrauss 🎯
BigTex 🇨🇱 retweeted
Joe Thomas says he cried after playing a perfect game in a 30 point loss to Tom Brady and realized he had spent 10 years fooling himself into believing the Browns were a Super Bowl team before each season
“The way I entered every season was like, if I need to get the most out of myself, I’ve got to convince myself this is a Super Bowl roster. That’s the mentality I have to have when I’m training, when I’m practicing, when I’m going through film study. And so you trick yourself every year, but after a while, you’re not that dumb anymore”
“Going into year 10, we had traded away the first overall pick. We were trading guys away, saving capital for the future. The writing was on the wall that we were in a pretty significant rebuild. I kind of knew at that time, even though I was still trying to trick myself, in the back of your head you know you’re not going to be any good”
“Then, about midway through that 10th season, we were playing the Patriots. Tom Brady comes to town, and I fucking hated Tom Brady, as everybody did in the league. I hated the Patriots. I just wanted to smash him so bad. We lost like 30 to 0. And I remember sitting in the car after the game, and I was just crying. I had ice on both elbows and knees. I was in pain, my wife was driving and I was just looking out the window. It was that moment when I realized I’d been kind of fooling myself for a while, and we were not going to win no matter what I did”
“She finally said, ‘Are you okay? Did you have a bad game?’ Then the tears really came because I said, ‘I played a perfect game, and we lost by 30.’ It really sunk in at that moment that you don’t control the situation anymore. That feeling of loss of control is really hard. No matter what situation you’re in in life, it just feels like everything I’m working for, I have no control over the outcome. That’s a bad feeling”
“I ended up meeting with the team psychologist and talking to somebody about it because it had been almost 10 years built up to that moment when you come to the realization that I’m kind of fooling myself. We’re not that team and we really don’t have a chance. And I don’t impact this game the way I’d hoped”
BigTex 🇨🇱 retweeted
🚨 TODD BEAMER, UNITED 93 PHONE CALL: "LET'S ROLL" 🇺🇸
Todd: Hello… Operator… listen to me. I can’t speak very loud. This is an emergency. I’m a passenger on a United flight to San Francisco. Our plane has been hijacked.
Lisa: I understand. Can they see you?
Todd: No. There are three that we know of. They have knives — razor knives, like box cutters. Someone announced from the cockpit there was a bomb. It sounded fake.
Lisa: Your name?
Todd: Todd Beamer. United Flight 93.
Todd: They killed one passenger in first class. They forced most of us back. Fourteen of us here. Five flight attendants. The guy with the bomb ordered us to sit on the floor.
Lisa: Are you okay?
Todd: We’re going down… wait. No. We’re leveling off. We changed directions. We’re flying east again.
Todd: A guy named Jeremy called his wife. She told him two planes hit the World Trade Center. Lisa, is that true?
Lisa: I have to tell you the truth. It’s very bad. Both towers are gone. A third plane hit the Pentagon. Our country is under attack. I’m afraid your plane may be part of their plan.
Todd: Oh God. Lisa, will you do something for me? Call my wife and my kids. Promise me you’ll call.
Lisa: I promise.
Todd: Our home number is… You have the same name as my wife. Lisa. We’ve been married ten years. She’s pregnant with our third child. Tell her I love her. I’ll always love her. We have two boys — David, he’s 3, and Andrew, he’s 1. Tell them their daddy loves them and he is so proud of them. The baby is due January 12th. I saw an ultrasound. We still don’t know if it’s a girl or a boy.
Lisa: I’ll tell them. I promise, Todd.(Lisa patches in the FBI.)
Agent: Todd, your plane is on a course for Washington. Best guess is the White House or the Capitol.
Todd: I understand. I’ll be back.
Todd: Everyone knows this isn’t a normal hijacking. We have decided we will not be pawns in their plot.
Lisa: What are you going to do?
Todd: Four of us are going to rush the one with the bomb. Then the cockpit. A stewardess is getting boiling water. We’ll take them out.
Todd: Would you pray with me? [They pray the Lord’s Prayer.] Yea, though I walk through the valley of the shadow of death, I will fear no evil, for thou art with me.
Todd: God help me. Jesus help me. Are you guys ready? Let’s Roll.
SOURCE: @SterlingMSnow
America's Mayor Live (1015): Remembering September 11th, 2001 teapaw.org/i/broadcasts/1kKzDPEBw…
