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ALT This promotional photo (probably by Paul Ryan) was taken for The Warlocks at The In Room in Belmont in Fall '65. During that time, Phil Lesh's friend Tom Constanten dropped by the In Room to see the band.

ALT The Grateful Dead played the Straight Theater on September 29 & 30, 1967. Mickey Hart saw the band on September 30. After watching the first set, he was invited to sit in for the second set. He would join the band by November.

ALT The Grateful Dead and Roxy (with Bob Segarini) played the Travel Lodge Theater in Phoenix on March 8 1970. Vince Welnick, then in a popular local band called The Beans, attended the show.

ALT The White Star Tuna company promoted two concerts at Oakland Coliseum Arena. July 12 '67 was Grass Roots and Moby Grape, and July 13 was The Doors. Tickets were discounted with White Star labels.

ALT The July 7 '67 Berkeley Gazette explained White Star Tuna's promotion of two concerts at the Oakland Coliseum with Grass Roots (July 12) and The Doors (July 13). The idea was that teenagers would be excited and remember White Star when they bought groceries as young married couples.

ALT Due to damage to the new Oakland Coliseum ceiling, and thanks to poor ticket sales, the Moby Grape and Doors concerts (for July 12-13) were moved to the much smaller Oakland Auditorium Arena.

ALT A Berkeley Barb ad for New Orleans House, at 1505 San Pablo, for the week of September 8, 1967. The Prime Movers were from Michigan and had spent the Summer in the Bay Area. Southside Sound System, with Charlie Musselwhite and Harvey Mandel, had moved out from Chicago in July. Musselwhite and Mandel would stay for thirty years.

ALT An ad for the US Festival, held on September 3-4-5, 1982 at Glen Helen Regional Park (in Southern California). The Grateful Dead were not initially part of the show (they are not on this ad), and had to be added to bring in a bigger crowd.

ALT Gina Arnold's 2018 book Half A Million Strong is the best analysis of crowds at rock festivals. It includes the only in-depth analysis of the history, mechanics and intentions of the US Festival.

ALT A photo (from Rolling Stone) of the US Festival crowd on September 5, 1982 (I'm not sure which band is on stage).

ALT Country Joe & The Fish booked a show at the Women's Gym on Hearst and Bancroft on April 29, 1967, to make up for a canceled SF gig. It was the "1st Annual Hippie Fair & Bazaar." Ultimately the gig was moved to nearby Pauley Ballroom.

ALT The biggest rock event in Berkeley in Spring '67 was Jefferson Airplane at the Greek Theatre on May 6. Even the Airplane, along with popular comedian Dick Gregory, were too big for the Greek, but there wasn't a lot of choices to be had.

ALT Free concerts at Berkeley's dowtown park (known as Provo Park, though that was a made-up name) were the best way for new bands to get heard. There were concerts almost every Sunday in 1967. Here on May 30, the New Delhi River Band, Purple Earthquake and Motor played. The NDRB had David Nelson and Dave Torbert, and Purple Earthquake would become well-known as Earth Quake a few years later.

ALT Outside of the Long Branch, at 2504 San Pablo Avenue in Berkeley, sometime in the early 70s. This photo is the only one I know of the exterior of the club.

ALT The October 1973 monthly flyer for the Long Branch in Berkeley. Flyer by and courtesy of Lydia Frazier Bosley.

ALT The November 1973 monthly flyer for the Long Branch in Berkeley. Flyer by and courtesy of Lydia Frazier Bosley

ALT The May 24 1967 Oakland Tribune gleefully described how a Lower Sproul concert by County Joe & The Fish the day before (May 23) had drowned out a Draft Resistance protest in Upper Sproul.

ALT Electric Music for the Mind and Body by Country Joe & The Fish, released by Vanguard Records in May, 1967

ALT This picture from the San Francisco Chronicle (May 22 1965) shows a mostly empty Lower Sproul Plaza (upper Sproul is behind it)

ALT Kinks guitarist Dave Davies and drummer Mick Avory, some time in the 1960s

ALT The SF Chronicle of November 27, 1969 (Thanksgiving) notes that The Kinks are opening at Fillmore West and the New Riders are at Family Dog. This weekend was the only weekend in the 1969-72 period when both Jerry Garcia and Dave Davies were in San Francisco at the same time.

ALT It's A Beautiful Day and The Kinks played the night before Thanksgiving (Nov 26 '69) at the Contra Costa Fairgrounds in Antioch, near the San Joaquin River

ALT An ad for Berkeley's New Orleans House, the city's first rock club, at 1505 San Pablo Avenue (between Jones and Hopkins, near Gilman). On April 21-23, 1967, Notes From The Underground would headline the weekend.

ALT The only known exterior photo of The Barn, on 3486 Granite Creek Rd in Scotts Valley, about 7 miles North of Santa Cruz on CA-17. The site is now a parking lot.

ALT Holly Harman was a Santa Cruz Mountains teenager in the mid-60s. Her 2012 personal memoir, Inside A Hippie Commune, is a thoughtful and accurate look at the times. It's full of great information about The Barn, Monterey Pop and numerous other events.

ALT On Saturday afternoon, September 17, 1966, Jefferson Airplane and the Butterfield Blues Band were part of the Tribute To The Blues at the Monterey Jazz Festival. Their performances inspired the idea of the Monterey Pop Festival the next year.

ALT The Barn, at 3486 Granite Creek Road in Scotts Valley, had been open in some form since Fall 65. By Fall 66, and a couple of ownership changes, psychologist Leon Tabory had his own mini-Fillmore. This flyer (from Holly Harman's book) is the earliest known one. The New Delhi River Band, with David Nelson, are appearing the weekend of October 7 and 8, 1966.

ALT Lee Michaels, Melvyn Q Watchpocket and the Justice League played a new rock venue at 1845 Alcatraz Ave in Berkeley on January 27 & 28, 1967

ALT Country Joe & The Fish, Berkeley's first and best psychedelic band, played the Pauley Ballroom on the UC Berkeley campus on Saturday, January 28, 1967. They were soon too big for the 1000-capacity room.

ALT Provo Park, downtown at Grove and Allston (actually Constitution Park, now at MLK and Allston) had a little stage. Berkeley rock bands played for free at Provo almost every weekend. It was one of the best ways to build an audience (this view is from 2009).

ALT Oakland had plenty of teenagers, and there were plenty of efforts to have rock shows near downtown. None of them took hold. The Regency Ballroom was in the Leamington Hotel, near Lake Merritt. A nice poster and some cool bands, but this was not repeated. Feb 10 '67 with the Sparrow (later Steppenwolf), Wildflower (an Oakland band), Living Children (from Ft Bragg) and The Immediate Family (w Tim Barnes).

ALT Marvin Boxley (l) playing harmonica with the Grateful Dead at the Human Be-In in Golden Gate Park, January 14, 1967

ALT Recipients of three scholarship awards [of] the Faculty Wives Club of College of San Mateo are (left to right) Sharyn Colquhoun, Maija Gudrala and Marvin Boxley, who were honored recently at a luncheon club at the Castaways Restaurant, Coyote Point (San Mateo Times March 31, 1965)

ALT Owsley wrote MARVIN on the tape box of the Dead at the Matrix on December 1, 1966, noting Marvin Boxley's presence

ALT A video capture of the guest flautist with the Grateful Dead at the Human Be-In on January 14, 1967. Who was he?

ALT A flyer for the Bill Quarry (TNT) presentation of Eric Burdon and The Animals at the Oakland Coliseum Arena on March 25, 1967. This was the 2nd rock concert at the Coliseum Arena. Sly and The Family Stone did not perform.

ALT The Oakland Coliseum Arena under construction July 19 1966

ALT Eric Burdon and The Animals circa 1967

ALT The first rock concert at the Oakland Coliseum Arena was headlined by Paul Revere and The Raiders on February 18, 1967. The show was not reviewed, so we have no idea how it went, how it sounded, or how well attended it might have been.

ALT Elvin Bishop Group, early 1970. (L-R) Bishop, Jo Baker (vcls), Applejack (harmonica), John Chambers (dr), Stephen Miller (kb), Kip Mackerlein (bs)

ALT An ad for the February 21 1970 show by the Elvin Bishop Group at the Union Ballroom in the University of Utah (Daily Utah Chronicle, Feb 16 '70)

ALT An ad in the Ft Worth Star Telegram for the Elvin Bishop Group, opening for Santana at the Will Rogers Coliseum on September 27, 1970

ALT The Elvin Bishop Group released their second album, Feel It!, on Fillmore Records in Summer 1970. It was Bill Graham's label, distributed by Columbia.

ALT A flyer for one of the first rock shows at New Orleans House, 1505 San Pablo Ave (at Hopkins) in Berkeley. Notes From Underground played most of the week (Jan 11-12 and 18-19, 1967).

ALT A January 20, 1967 ad in the Berkeley Barb for Notes From Underground at the New Orleans House. The ad simulates a "Trip Tic" a customized map provided by AAA. Everyone who had driven to CA from another state would recognize the image.

ALT A Berkeley Barb ad promotes the first performance of the Steve Miller Blues Band at New Orleans House, February 17 1967

ALT Berkeley Barb ad for New Delhi River Band at New Orleans House, March 31, 1967. This was the band's first paying gig in Berkeley (they had played free concerts and benefits before this).

ALT Jerry Garcia and Chesley Millikin, sometime in the 90s, probably. Location unknown.

ALT Chesley Millikin's remarkable career included time in Los Angeles in 1967-68. He co-managed the group Kaleidoscope, and ran a venue called The Magic Mushroom, formerly the Cinnamon Cinder at 11345 Ventura (the ad above is from Jan 18 '68). David Lindley was in Kaleidoscope, and Jackson Browne crashed on Chesley's couch, and Chesley introduced them back in 1968.

ALT Chesley Millikin was Irish, so even though he was a US resident in the early 70s he knew what was going on at home. Millikin persudaded Jerry Garcia to listen to The Chieftains. Jerry was so taken he helped bring the Chieftains to the States, had them open for Old And In The Way, and he even interviewed them on KSAN. Owsley taped it all, and it was finally released in 2022.

ALT Chesley Millikin in Austin, TX, probably some time in the 1980s. Millikin discovered guitarist Stevie Ray Vaughan in a little bar, and managed him to worldwide fame.

ALT A flyer for The Grateful Dead and Sacramento's Working Class (later Sanpaku) at Kings Beach Bowl, North Lake Tahoe, CA July 12-13 1968

ALT A flyer for Moby Grape and Santana Blues Band at The Sanctuary in South Lake Tahoe, June 20-22 1968

ALT The Santana Blues Band was the featured act at wintertime Alpine Meadows concert near Lake Tahoe (from the Jan 5 '69, SF Chronicle, the concerts were January 11-12)

ALT The North Lake Tahoe Event Center, at 8318 N Lake Tahoe Blvd, was the site of Kings Beach Bowl from 1967-69

ALT The New Riders headline a Columbia Records show at the Ahmanson Theater in LA on May 1, 1973. Opening the show are label-mates Bruce Springsteen and Dr. Hook.

ALT The Troy Times Record of Aug 25 '73 describes the NRPS concert the night before at Lebanon Valley Speedway

ALT Poster for Blue Oyster Cult and J Geils at the Lebanon Valley Speedway, July 15, 1977

ALT Ticket for Blue Oyster Cult and Black Sabbath at the Lebanon Valley Speedway August 8, 1980

ALT SF Chronicle ad for Keystones in Berkeley and Palo Alto, December 4, 1977. The two clubs were starting to have distinctly different audiences, with different bookings

ALT SF Chronicle listing for the Keystone in Palo Alto, August 8 1977. Contrary to popular memory, the name of the club was "Keystone" not "Keystone Palo Alto."