We move people to engage digitally, share their stories, fall in love with brands, affect policy decisions, and create change through advocacy.

San Francisco, CA
Joined June 2013
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Starting an #advocacy campaign can be overwhelming, but Jaime Peters from Countable has got your back. Define your goal, think local, use advocacy tools, attend meetings, and build your advocacy network. Here’s @JaimeNPeters with more:
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Authenticity & safety are crucial in constituent-lawmaker messaging. But with #AI mimicking constituents, how do we establish user authenticity on digital advocacy platforms? @JaimeNPeters discusses the latest insights and tools from Countable.
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8/ Content Creation with AI
 Crafting compelling narratives is key in advocacy. ChatGPT can help you create powerful content that resonates with your audience. Learn how to write prompts for great content in this guide:

 countable.com/grassroots-adv…
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7/ 🚨 Important: Fact Checking!
 ChatGPT can sometimes generate information that's outdated or made up, so fact-checking is essential.

 Tell ChatGPT to flag parts of responses to fact check with a * or any other symbol.
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6/ Ad Insights
 In the world of advocacy, ads are crucial. ChatGPT can provide insights into past ad costs and trends, helping you optimize your ad spend. Remember, though, to complement AI's insights with real-time market data.
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5/ Building Alliances with AI
 ChatGPT can suggest potential allies based on your campaign goals. While AI can't replace human interaction, it can definitely give you a nudge in the right direction.
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4/ ChatGPT: Your Strategic Planner
 Most people don’t know you can ask ChatGPT to create charts and schedules. With a simple prompt you can easily map out your goals, timelines, and the key players.

 If you need more info on a calendar item ask ChatGPT to elaborate.
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3/ Deep Dives with ChatGPT
 ChatGPT doesn't just skim the surface. It can summarize past actions of lawmakers, giving you insights on who to target. Remember though to fact check these learnings.
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1/ Initialize the conversation
 In order to build out an entire campaign plan, start the conversation with a prompt that gives ChatGPT enough context to provide full responses. Give it a role to play, the campaign goal, and if you have an audience provide demographics.
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I planned an entire advocacy campaign with @OpenAI's ChatGPT. From messaging to ad strategy.

 Here's how I did it. Thread 👇🧵
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AI's complex evolution means passing multiple layers of authentication security to prove we're human. But what about those with barriers to accessing tech and proper ID? @bartolah & @JaimeNPeters explore approaches to balancing equal access and security.
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As #AI technology becomes more sophisticated, distinguishing between authentic and fake messages is increasingly difficult. Countable CEO @bartolah shares his insights on how to address this challenge.
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As generative AI evolves, so does authentication security. But what happens to those who lack access to the latest technology? In this clip Jaime Peters highlights the risks of being left behind as digital advocacy & constituent communication evolve.
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Can lawmakers distinguish between real and #AI generated messages? A shocking study by @BrookingsInst reveals they often struggle to. This raises HUGE questions about #democracy and constituent communications. Dive deeper with @bartolah in this video:
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6/ Thanks for reading! Looking for advocacy resources? Follow us and check out our website: countable.com/grassroots-adv…
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5/ 4) Emphasize belonging. To build a strong and committed base of advocates, your organization needs to create a sense of community and #belonging. Provide unique and personalized content and facilitate opportunities for your advocates to connect with each other.
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4/ 3) Maintaining momentum in advocacy requires sustained engagement from advocates. Keep them involved year-round to avoid losing momentum, especially when issues fall out of the spotlight. Soliciting feedback regularly can help improve engagement and identify areas to adjust.
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3/ 2) Ongoing #advocateeducation. The success of an #advocacycampaign relies heavily on the knowledge and commitment of its advocates. It is important to educate your advocates and to not assume that your advocates are well-versed in the issues you are advocating for.
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2/ 1) #Stories over stats. Throughout the event, panelists repeatedly emphasized the profound impact authentic stories can have in communicating complex issues. Our brains are wired to process information through stories, making this form of communication especially impactful.
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1/ The annual Public Affairs Council Advocacy Conference which brought together a range of attendees from representatives of the American Kidney Fund to eBay. Here are the top # insights we gathered that will help you level up your advocacy campaigns:
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