Your most active user may never actually log in... For decades, every system of record was built around a person. That's flipping across the entire stack. Agents are logging calls and working the pipeline in your CRM, writing and deploying code to production, and spinning up the cloud infrastructure and data pipelines underneath it all, at machine speed, all day long. Every system of record becomes something new: one source of truth for both agents and humans, whether it holds your customers, your product, or your infrastructure. Agents become the input layer – they log the call, push the commit, provision the resources, and keep every record clean. Humans move to the front: the relationship, the judgment, and the taste that decides what's actually good. Excited to announce @craft_ventures 's Unprompted Systems panel: "Agentic systems of record," powered by @HubSpotStartups. → @sarikagarg (GM, @HubSpot) will moderate. Sarika leads the products that thousands of revenue teams run their business on every day, which makes her one of the few people who sees this shift actively play out across an entire market. → @jdewitt29 (COO, @vercel): one of the sharpest GTM execs in AI & tech. Jeanne built and led go-to-market at Stripe before joining Vercel, and she's one of the most sought-after voices on how great companies actually scale. → Nate Slater (Head of Startup Solution Architecture, @awscloud): Nate leads AWS's work with startups, putting him across the table from more early-stage AI founders than almost anyone. He sees what's working, and what's next. _________________________ Unprompted is officially at capacity. Apply to be first in line for any seat that opens up: → When: Unprompted is October 1st in San Francisco. → Who it's for: the world's best AI founders, marketing leaders, growth practitioners, GTM engineering innovators, applied AI tacticians and high-growth operators. Apply now: unprompted.craftventures.com…

AI made everyone faster. It didn't make the company faster… Your engineers ship quicker. Your marketers work quicker. Your reps research accounts in minutes. And yet the launch still slips, the handoff still stalls, and the pipeline review still runs on a spreadsheet. The speed is real – it's just trapped inside each person's tabs. Closing that gap takes three things most companies don't have yet: 1️⃣ AI needs the right data to act on, not a rep's copy-pasted research. 2️⃣ It needs a shared place where work actually lives, so an agent can pick up a task right where a teammate left it. 3️⃣ And it needs to know who it's acting for and what it's allowed to touch. Data, work, and permissions: that's the difference between AI productivity and AI connectivity. The question on every operator's lips used to be "which AI tools should we buy?" Today it's "how do we make the whole company faster, not just the people in it?" Excited to announce our Unprompted Workflows panel: "AI productivity & connectivity," powered by @clay. → @brunovfestrella (Head of Marketing, @clay) will moderate. Clay is the data layer of that story for GTM: enrichment, research, and outreach running as one workflow instead of five people's side projects. It shows up in nearly every sales-led and product-led sales play we run across the Craft portfolio. He'll be joined by: → @grinich (Founder, @WorkOS): WorkOS is the permissions layer – identity, access and connections – that lets AI products act safely inside an enterprise, and it's how a lot of the fastest-growing AI companies get enterprise-ready. I've worked with Michael and the WorkOS team extensively since we first invested at @craft_ventures, and he sees nearly every AI company's enterprise motion up close. → @DJ_CURFEW (Founder & CEO, @clickup): ClickUp is the work layer – tasks, docs, and chat in one place, so work stops getting scattered across tools – and Zeb is rebuilding it so agents work alongside teams, right inside it. I was lucky to be ClickUp's first Head of Marketing and VP, Operationss as we went from $4M to $150M+ ARR, and nobody taught me more about how work actually moves through a company. _________________________ Apply to see all three share what it takes to win in today's market: → When: Unprompted is October 1st in San Francisco. → Who it's for: the world's best AI founders, marketing leaders, growth practitioners, GTM engineering innovators, applied AI tacticians and high-growth operators. Seats left are highly limited. Apply now to attend: unprompted.craftventures.com…

Marketing has always meant earning attention from people. Now you have to earn it twice: from AI agents and humans. Agents search, compare, and shortlist before a human ever hears your name. They don't care about your headline or logo. They care whether you're deemed “credible”. Then a person gets involved, and they care about everything the agent skipped. Your brand, content, product, and distribution now have to work for both. The question on every founder and CMO's mind we talk with at @craft_ventures, both in and outside of our portfolio, used to be "how do we get found?" Today it's "how do we win the agent and the human, at every step from discovery to purchase?" Excited to announce our Unprompted Execution panel: "Earning attention from agents," presented by @LinkedIn. → Hilary Batsel (VP, Marketing, @LinkedIn) will moderate. Nobody has a better view of where human B2B attention actually goes than the team running the platform where 1B+ professionals spend it. She'll be joined by: → @0xaneri (Head of Product & Growth, @ElevenLabs): ElevenLabs became one of the fastest-growing AI companies in the world on a product people talked about before marketing ever did. Aneri sits at the seam of product and growth, which is exactly where this question lives now. → @tbragin (VP, Product & Marketing, @ClickHouseDB ): ClickHouse went from an open-source project to the real-time database behind a huge share of AI observability and analytics. Tanya owns both product and marketing, so she knows how to earn trust from a technical buyer and the agent doing their research, at the same time. _________________________ Apply to see all three share what it takes to win in today's market: → When: Unprompted is October 1st in San Francisco. → Who it's for: the world's best AI founders, marketing leaders, growth practitioners, GTM engineering innovators, applied AI tacticians and high-growth operators. Seats left are highly limited. Apply now to attend: unprompted.craftventures.com…