Tui’s global marketing director, Toby Horry, talks to us on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brand’s playbook. Read Here: creative.salon/most-creative… #tui #mostcreativemarketer #marketers

Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful? We ask @aandeddb @BMBAgency @nca_ldn @EdelmanUK Read Here: creative.salon/articles/feat…

Bringing Empathy And Drive To Account Handling: Clare Chapman The CEO of @emx_uk is the latest powerhouse to feature in our celebratory account women series. Read Here: creative.salon/articles/feat… @WPP

Brands: To Meme Or Not To Meme? 'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture? Read Here: creative.salon/articles/feat… @EdelmanUK @AMV_BBDO @BBHLondon

The Only Guide We Ever Needed. From the need for mess to the unmanageable nature of human behaviour, @AMV_BBDO's Martin Weigel writes of Stephen King's seminal Planning Guide Read Here: creative.salon/articles/feat…

Creative in PR had a reputation for being tactical and ‘strategy-lite’ but has undergone a revolution, argues @EdelmanUK CCO and the inaugural President of the PR Jury at The One Show, Emma De la Fosse. Read Here: creative.salon/articles/part… @EdelmanPR

In a divided world, can brands play their part in engaging with opposing views? Hear about the art of disagreeing agreeably from David Bain, @BMBAgency; Benedict Pringle, T&P𝑚 and Theo Izzard-Brown, @DentsuCRTV. Read Here: creative.salon/articles/feat…

Brand Charisma: How Barbie, Beyoncé, Swift And Trump Fill The Void Left By Religion. McCann Worldgroup's Global Head of Human Sciences and Global Head of Influencer note the arrival of 'impact leaders' for brands. Read Here: creative.salon/articles/feat… @McCann_UK

How Advertising Found Its Power-Up In Gaming. We take a jump into the world of gaming, where community matters. Let's level up, shall we? Read Here: creative.salon/articles/feat… @GreyLondon @vml_global @EdelmanUK Gravity Road @emc_uk

The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience. Here are Five Reasons Why … Edelman Has Formed The Longevity Lab. creative.salon/articles/feat…

Next in our series, Future of Production, MD of Craft Worldwide, Tanya Bogin explores collaborative strategies, technological innovations, and cultural shifts shaping the future of content production. Read Here: creative.salon/articles/feat… @McCann_UK

Next in our series, Future of Planning, @TotalMediaUK's strategy director advocates integrated advertising, highlighting collaborative storytelling and cross-agency creativity for future success. Read Here: creative.salon/articles/feat…

We talk to @FCBLDN's CCO Owen Lee and ECD/creative partner Kyle Harman-Turner about @Andrex_UK's new 'Get Comfortable' with the aim of dispelling lavatorial taboos. Read Here: creative.salon/articles/feat… @FCBglobal @InterpublicIPG

"The Future Of Social Media Is... Planning." Going beyond surface trends, the path to triumph on social lies in rigorous analysis, testing, and adaptation, says @emc_uk's Joshua Gornell. Read Here: creative.salon/the-future-of…